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Global Brand, Local People: Marketing professional services<br />
Social media hype is overrated<br />We’ve been doing this for years<br />
Accenture is a people business<br />Client: People buy from people, not from brands<br />Candidate: The people make the br...
From communications through the brand…<br />BRAND<br />Targets<br />Monologue<br />Awareness<br />Push<br />Scripted<br />
…to the brand as an enabler of connections<br />BRAND<br />Targets          Communities<br />Monologue   Dialogue<br />Awa...
The road ahead<br />A million reasons not to<br />X Loss of control<br />X Highly flammable<br />X Power shift<br />X Orga...
Please connect for further discussion:<br />Jort Possel <br />Marketing Director Accenture NL<br />jort.possel@accenture.c...
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Marketing of professional services

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Op het vlak van marketing en digital social media is in de professional services -industrie nog veel vooruitgang te boeken. Dat is vreemd, want juist hier gaat het om menselijke verbindingen. Voor een accountant, advocaat en management consultant zou dit een verlengde moeten zijn van wat ze al eeuwen doen.

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Marketing of professional services

  1. 1. Global Brand, Local People: Marketing professional services<br />
  2. 2. Social media hype is overrated<br />We’ve been doing this for years<br />
  3. 3. Accenture is a people business<br />Client: People buy from people, not from brands<br />Candidate: The people make the brand, not vise versa<br />Employee: We are a people place, we care about your growth as a person and as a professional.<br />
  4. 4. From communications through the brand…<br />BRAND<br />Targets<br />Monologue<br />Awareness<br />Push<br />Scripted<br />
  5. 5. …to the brand as an enabler of connections<br />BRAND<br />Targets Communities<br />Monologue Dialogue<br />Awareness Engagement<br />Push Pull<br />Scripted Transparent<br />
  6. 6. The road ahead<br />A million reasons not to<br />X Loss of control<br />X Highly flammable<br />X Power shift<br />X Organizational shift<br />…but we’re in the business of connecting<br />V Real-time communications<br />V Transparency<br />V Authenticity<br />
  7. 7. Please connect for further discussion:<br />Jort Possel <br />Marketing Director Accenture NL<br />jort.possel@accenture.com<br />twitter.com/jortpossel<br />linkedin.com/in/jortpossel<br />

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