1. Collection of information for
secondary research
Abid H Rahat

2. • Secondary information, information need which has
already been proved
• information must be related with your topic, and
reliable.
• Avoid contradictory information
• Secondary data may be qualitative (descriptive) or
quantitative (numerical)
– Qualitative: newspapers, books, diaries, interview
transcripts, Internet
– Quantitative: sources typically include surveys and
statistics, many of which are available from the public
records or as from internet

3. • Problem with secondary data
1. Subjective influence or biasedness
2. Low quality: such as personal blog said
anything without any proof or reference.
3. Poor validity: 8 to 10 years old information.
and in term of statistical data information
should not be older than 4-6 years.
www.wikipedia.com !!

4. www.wikipedia.com
(the scholars prefer to avoid the information’s of
Wikipedia)
• not everything in Wikipedia is accurate,
comprehensive, or unbiased.
• The information of Wikipedia is changeable
• It up-date its information in every 3months or
may in every week.

5. Customizing to get more relevant
information from Google.com

7. Problem with Google.com
• Google will show you those information for
which they are getting paid.
• A number of websites information you will
miss if you just involve your self in google
search engine

8. • www.Bing.com
Second position after google.com
• www.education.iseek.com/
Designed especially for students, teachers,
administrators, and caregivers
This search engine will not going to show you
fake information like google.com

9. • www.refseek.com/
more than 1 billion documents, web pages,
books, journals, newspapers, and more,
But most good thing of this search engine is
that, it show all those result which articles
reference link are valid too.
• www.Pdfsb.net
Another great site for pdf books.

10. • www.bpubs.com/
• Business Publications Search Engine for access to
business and trade publications
• www.pipilika.com
• First Bangladeshi very effective search engine.
• Covers all the bd news papers,blog, jurnal and so
one. This search engine is only created for
research purpos.

11. Want to say something at your own?
• In secondary research you should not say
something at your own without any support
reference or any proof.
• You can say something at your own by
considering number of reference information
• If have an experience of as a Bangladeshi or
about any country, or part of an institution
you can say something your own
• the abstract, introduction summery you will
right in your own or you can also use
reference.

12. 1. Word of mouth can create good
awareness than other promotional tools
• Define-key words:
– What is word of mouth marketing?
– Definition of word of mouth, marketing
(Don’t mess-up WOM with the referral marketing)
• How WOM can create good awareness? To
find out this answer you need to know how
word of mouth really works.
– How WOM marketing works
– WOM marketing create good awareness
– Why marketer use WOT marketing

13. Word of mouth can create good awareness than
other promotional tools
• how it can create more awareness than other
promotional tools?
• show statistical information. key words
– Measure the word of mouth
– Word of mouth vs advertising

14. 2. Good packaging can create more export
prospects of Bangladesh flowers industry.
• Define good packaging
– It’s important
• Find statistical information about how many
flowers we are yielding, how much demand we
have. And if there’s any wasted information
about flowers.
– Key search point could be
• Flower market development in Bangladesh
• Demand of flowers in Bangladesh
• Flower statistics Bangladesh
• Waste of flowers in Bangladesh

15. • find out the prospective countries in which
Bangladesh have high demands of flowers, in
which countries Bangladeshi flower are not really
exporting.
(Mati o manush, burminghum wholesale part 2)
show some of particular flowers which could have
better prospects for exports
• Show countries which are exporting those
flowers and how they are packaging their flowers.
• Describe packaging process for all of those
flowers with pictures.

16. For search information you have to go name by
name of the flowers,
• Such as if you want to find rose, than search
– How to package rose flowers,
– Process of exporting rose flowers,
– Materials for packaging rose flower
• www.pipilika.com

17. 3. A study on E-commerce Progress in
Bangladesh on agricultural area.
• Initially go through about E-commerce, define it
• Next step, find information on
– how e-commerce works in agricultural sector.
– How farmer could be beneficial by e-commerce
– what are the organizations, or company or business,
– who are giving this e-commerce service or involve in
this service and name of those websites

18. • To prove that in Bangladesh e-commerce on
agricultural sector is progressing-
– find out 10 years statistical information or as
much you can collect.
• Collect information about-
– When first e-commerce come in our country.
– Number of web service available in past and
present.
– How much those websites are working.

19. • Key term could be
– Agricultural E-commerce and Bangladesh
– Concept of agricultural e-commerce bd
– Online agriculture in Bangladesh
– Bangladesh agriculture development
– Agricultural online directory in Bangladesh
– list of agriculture website in Bangladesh
There are three example website is,
• www.amardeshamargram.com
• www.krishimarket.com/
• www.ekrishi.com

20. 4. Hartal negative impact on
Bangladesh economy body
• Defining Hartal with reason,
– why it occurs?
How hartal is destroying our economic body
– Key word:
• Hartal and economic body on Bangladesh
• Economic history of Bangladesh
– (to make it clear that when there is hartal, our economic body
crushed down)
• statistics of Bangladesh economy
• statistics of Bangladesh economy and Hartal
• (give information from both side, privet records as well as government records)

21. 5. Mobile phone can make awareness
to illegal work on society
• Initially you can say something good sides of
mobile phone.
• (Mobile = cell phone and auto mobile !!)
• key words:
– Stop crime apps
– Mobile Phones and Crime Deterrence/ Prevention
– Prevent crime by mobile
– Can a cell phone prevent a crime?

22. • key words:
– Creating awareness by sms
– Creating awareness by MMS
– Creating awareness by mobile voice call
– Creating social awareness with video call
– Social work android app
– Mobile video and photo competition
• GP photography competition titled 'Click
Green'

23. 6. A comparative study on B2B VS B2C
based on Asia pacific region
• give a clear view of b2b and b2c
– Define b2b & b2c
• Say something how does this works.
• Search key word could be,
– how b2b marketing done,
– how b2c marketing done
• Identify the difference-
– In every difference, write down like paragraph,
describe the difference. After describing the
difference give a table.

24. B2b B2c
write about the b2b in one line as
summary of what you described
write about the b2c in one line as
summary of what you described
Give examples based on asia
pacific region
Give examples based on asia
pacific region
• find the example based on Asia pacific regions
• First find out the list of countries under Asia pacific region.
• Then find the list of the name of big or well-known companies
from those countries such as Bangladesh, India, and Australia
etc.
Than search like this, for b2b, if it is Indian Tata Company, key word
could be
2b2 Tata company
Tata company joint with
International business with Tata company

25. 7. Cross cultures issues are the main
factor to create foreign market
• Books
– International marketing and
– Consumer’s behavior
• Give a clear view of cross cultural fact with lots of
examples.
• (To prove this topic needs a lots of example to prove the topic)
• Question will raise that why it is a main factor for
foreign market?
• What if we do not consider the cross culture
issue?

26. • show some of the failure story
– Which counties does not consider cultural issues.
In search engine, key words could be
– marketing failure story
– failure is the pillar+marketing
– marketing failure stories
The final task is now give lots of information about
different marketing success story
• Specially those company who have change their
business policy with cultural issues

27. 8. Color can affect when purchasing a
product for the girls.
key word for this topic.
– Role of color in marketing
– Psychology of Color in Purchases
– Color affects girls purchasing
– which color product girls buy most
• Search list of some brand and product.
• For example Nokia Lumia color mobile hand
set or girl’s scooter bike
www.duckduckgo.com

28. – show statistical information that after launching
color mobile what is the number of female
customer increased at which percentage?
– Which color female buy most red or yellow in
which percentage?
• Select 5-10 brand or product and show all of these
statistical information one by one
– Key words,
• List of company, list of brands, list of product with different color
• Example, nokia lumia. Than for statistics search as:
• sells record of nokia red color mobile set,
• sells record of nokia yellow color mobile set.,
• number of girls buy nokia red color mobile set.
• How do colors affect purchases?
• Impact of color in girls buying decision

29. 9. Facebook has negative impact on
Bangladesh society.
• Information of newspaper, magazine and TV
news are the most acceptable source for this
topic.
– Number of Facebook users in Bangladesh
– Facebook in Bangladesh
– Facebook negative impact on Bangladesh
– Facebook harassment on Bangladesh

30. – How To Deal With Online Harassment
– impact of facebook in Bangladesh
– Effects of facebook in Bangladesh
– ফেসবুকের ক্ষতিের তিে
• collect information from blogs, discussion and
debates.

31. 10. Good Brand can make an image to
buy a product.
• Book: “brand management”
• first define what is brand and what does a good
brand means.
• Give example of some good brands
• key words:
• How good brand can make sales
– Good brand make image to buy product
– Brand can increase selling
– Why brand is necessary
– How brand works in buying decision
– List of top brands name

32. • give example from the list of good brands.
• What about bad brand? Are they making
enough sells with their bad image?
• Find out the list of bad brand or non-popular
brand
• Find out the statistic of the selling record both
popular and non-popular or less-popular
brands and compare.

38. Referencing
• In terms of blog, web site, books, pdf book,
video you will find.
• FAMILY/SURNAME, Initials. (Year) Title of
blog entry-in italics or underlined.
[online/online video/online book] date the
blog was written. Available from- URL-link
[Accessed Date:]