Photography, Personality &Social Media<br />				Abigail King<br />Social Media Conference – Visit Costa Brava – September ...
Abigail King<br />SOCIAL MEDIA – INSIDE THE TRAVEL LAB<br />“One of the best travel blogs in the world.” Lonely Planet<br ...
Personality<br />Personality matters in social media<br />Keep your corporate brochure and information pages but also...<b...
Be Yourself<br />Otherwise it will be too difficult to maintain<br />People can sense authenticity<br />You DO NOT need to...
Need Some Ideas?<br />Think of social media as a radio station instead of a corporate brochure<br />Radio presenters stay ...
Using Names<br />Named person on Twitter<br />Named person on Facebook<br />Named person on Google+...<br />Spot the theme...
Example<br />
Need Inspiration?<br />Follow the seasons – Semana Santa, Reyes Magos, summer etc<br />Follow the news – major sports even...
Amplify Others<br />Set up a twitter search for keywords that are relevant to your business<br />Retweet and reshare Faceb...
Hire Someone<br />Social media has arrived. Take it seriously.<br />Make sure that whoever you hire matches your personali...
PHOTOGRAPHY: freezing a moment<br />
The Power of Photographs<br /><ul><li> Speak every language
 One picture paints 1000 words
 Attention-grabbing
 Quick
 Easy to understand
 More likely to be shared across social networks than video or text</li></li></ul><li>Using Photographs<br />What is the r...
Which Photos?<br />Have a professional, formal set available on your website. People expect them.<br />Use informal photog...
Personal
Relevant
Good</li></li></ul><li>Finding Photos<br />Take them yourself (more about that later)<br />Invite your readers/customers/v...
Taking Photos<br />Take as many as you can. This is the digital age. <br />Experiment. Take your time.<br />Mix close-ups ...
A Few More Tips...<br />The rule of thirds<br />Horizontal pictures<br />Morning and evening light<br />Get close to peopl...
Editing Photos<br />Photoscape (open source) <br />Photoshop <br />Picasa<br />WordPress<br />Flickr<br />Instagram<br />
Editing Photos<br />Crop<br />White balance<br />Play with the contrast, saturation, brightness<br />Experiment with speci...
The Original Photo<br />
Black & White<br />
Paint<br />
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Photography, Personality & Social Media

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An introduction to photography in social media with a look at how showing personality helps travel and tour companies develop their social media presence. From the social media conference organised by Visit Costa Brava in September 2011.

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Photography, Personality & Social Media

  1. 1. Photography, Personality &Social Media<br /> Abigail King<br />Social Media Conference – Visit Costa Brava – September 2011<br />
  2. 2. Abigail King<br />SOCIAL MEDIA – INSIDE THE TRAVEL LAB<br />“One of the best travel blogs in the world.” Lonely Planet<br />Ranked as one of the most influential travel blogs by Google, Klout, Peer Index, Invesp and more...<br />FREELANCE JOURNALIST<br />Lonely Planet, BBC, CNN, Red Magazine, UK Travel Daily<br />- @insidetravellab & @abigailking<br />
  3. 3. Personality<br />Personality matters in social media<br />Keep your corporate brochure and information pages but also...<br />Express yourself on social media as you would do at work<br /> - friendly<br /> -authoritative<br /> -professional<br /> -approachable<br />
  4. 4. Be Yourself<br />Otherwise it will be too difficult to maintain<br />People can sense authenticity<br />You DO NOT need to be a teenager who talks in text speak to use social media<br />
  5. 5. Need Some Ideas?<br />Think of social media as a radio station instead of a corporate brochure<br />Radio presenters stay on theme yet...<br />They make unscripted comments<br />They replay the same songs (to some extent)<br />They interact with listeners on the phone<br />
  6. 6. Using Names<br />Named person on Twitter<br />Named person on Facebook<br />Named person on Google+...<br />Spot the theme?<br />BUT – use your brand name as the twitter handle<br />Like traditional business meetings<br />
  7. 7. Example<br />
  8. 8. Need Inspiration?<br />Follow the seasons – Semana Santa, Reyes Magos, summer etc<br />Follow the news – major sports events, heat waves, celebrities etc<br />Food & recipes – everyone has to eat<br />Broadcast your news – renovations, new offers etc in moderation<br />
  9. 9. Amplify Others<br />Set up a twitter search for keywords that are relevant to your business<br />Retweet and reshare Facebook posts about your area of expertise<br />Invite submissions from readers<br />
  10. 10. Hire Someone<br />Social media has arrived. Take it seriously.<br />Make sure that whoever you hire matches your personality, your brand and your values and knows enough to represent you and your product. <br />Don’t become a cautionary tale!<br />
  11. 11. PHOTOGRAPHY: freezing a moment<br />
  12. 12. The Power of Photographs<br /><ul><li> Speak every language
  13. 13. One picture paints 1000 words
  14. 14. Attention-grabbing
  15. 15. Quick
  16. 16. Easy to understand
  17. 17. More likely to be shared across social networks than video or text</li></li></ul><li>Using Photographs<br />What is the right image?<br />Finding the right image<br />Tips for taking better photos<br />Editing <br />Preparing photos for the web<br />Photography and social networks<br />
  18. 18. Which Photos?<br />Have a professional, formal set available on your website. People expect them.<br />Use informal photographs on your blog and social networks. Avoid looking corporate. <br /><ul><li>Eye-catching
  19. 19. Personal
  20. 20. Relevant
  21. 21. Good</li></li></ul><li>Finding Photos<br />Take them yourself (more about that later)<br />Invite your readers/customers/visitors to submit them<br />Use professional photographers<br />Source from Flickr – search under the correct Creative Commons License for your project<br />
  22. 22. Taking Photos<br />Take as many as you can. This is the digital age. <br />Experiment. Take your time.<br />Mix close-ups with portraits with landscape views with special effects...<br />Avoid flash wherever possible.<br />Stabilise the camera on solid surfaces or use a tripod.<br />Read the manual...<br />
  23. 23. A Few More Tips...<br />The rule of thirds<br />Horizontal pictures<br />Morning and evening light<br />Get close to people. Avoid putting them in the centre of the shot.<br />Take close-ups of interesting details<br />
  24. 24. Editing Photos<br />Photoscape (open source) <br />Photoshop <br />Picasa<br />WordPress<br />Flickr<br />Instagram<br />
  25. 25. Editing Photos<br />Crop<br />White balance<br />Play with the contrast, saturation, brightness<br />Experiment with special effects – but don’t overdo it<br />
  26. 26. The Original Photo<br />
  27. 27. Black & White<br />
  28. 28. Paint<br />
  29. 29. Line Drawing<br />
  30. 30. Photos on the Web<br />Do not upload full size photographs<br />DO NOT UPLOAD FULL SIZE PHOTOGRAPHS<br />WHY?<br />Slows down your website<br />Irritates your readers<br />Lowers your Google ranking<br />Creates long term storage problems on your server<br />
  31. 31. Photos for the Web<br />Resize – 500 – 1000 px <br />Label the following<br />The title of the photo (filename)<br />The alt tag (the text a reader sees if the image does not appear)<br />The caption<br />
  32. 32. Social Networks<br />General<br />Facebook<br />Twitter<br />Photo Specific<br />Flickr<br />Instagram<br />500 px<br />
  33. 33. Questions?<br />
  34. 34. www.abigailking.co.uk<br />www.insidethetravellab.com<br />Slides will appear on slideshare...<br />

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