A business model is a company's plan for making a profit. It identifies the products or services the business will sell, the target market it has identified, and the expenses it anticipates
2. BUSINESS ANALYSIS MODELS
•THISTOPICWILL INTRODUCETWO
WELL KNOWN BUSINESSANALYSIS
MODELS ,SWOT AND PEST WHICH
ARE COMMONLY USEDASTOOLSTO
ANALYZEAND DEVELOP BUSINESS
STRATIGIES.
3. WHAT IS SWOT ANALYSIS
• SWOT ANALYSIS INVOLVES LOOKING ATTHE
INTERNAL STRENGTHS ANDWEEKNESS OF A
BUSINESS AND EXTERNAL OPPURTINITIES AND
THREATS.
• IN OTHER AND PROBLEMS THAT A BUSINESS HAS AND
TO DETERMINESTHE EXTERNAL FACTORS OFTHE
BUSINESS WHICH MAY EFFECT IT’S STRATEGY.
• THE PURPOSE OF A SWOT ANALYSIS ISTO CONDUCT A
GENERAL AND QUICK EXAMINATION OF A BUSINESS
TO DEVELOP OR PLAN A DIRECTION OF
DEVELOPMENT OR A PROPER STRATEGY IN FUTURE.
4.
5. SWOT ANALYSIS MODELS
STRENGTH
GOOD BRAND IMAGE
WELL KNOWN NAME
GOOD REPUTATION
COST ADVANTAGE IN PRODUCTION
HIGH MARKET SHARE
CONFIDENCE INTHE MARKET
COSTUMER LOYELTY OR REPEAT BUSINESS
6. WEAKNESS
INEFFECTIVE IN PRODUCTION
FALLING PROFIT
DECLININGAGE OFTHE LIFE CYCLEOF APRODUCT
POOR REPUTATION
LACK OF INNOVATION
COSTUMER’S LOSING CONFIDENCEONTHE BUSINESS
POOR MANAGEMENT
7. OPPORTUNITIES
POSSIBLE DEVELOPMENT OF NEW PRODUCT
EXPENSION INTO NEW MARKET
DEVELOPMENT OF GLOBAL BRAND
JOINT DEVELOPMENTWITH OTHERCOMPANIES
POSSIBLE GROWING DEMAND FOR A PRODUCT
POSSIBLE GOVT. POLICIES ENCOURAGINGTHE GROWTH OFTHE BUSINESS
NEW SOURCE OF PROFIT INCOME
8. THREATS CHANGE IN LAW OR REGULATIONWHICH MAY PROHIBIT OR AFFECT
THE PRODUCTION OF A BUSINESS
GROWING COMPETETION FROM OTHER BUSINESS OWNERS
NEW PRODUCT DEVELOPED BY OTHER COMPANIES
MARKETING ACTIVITIES
9. PEST ANALYSIS MODELS
•PEST ANALYSIS IS AN ANALYSIS
MODEL EXAMININGTHE
EXTERNAL ENVIRONMENT AND
THE GLOBAL FACTORSTHAT
MAY AFFECTTHE BUSINESS
11. POLITICAL
TO FIND HOW POLITICAL
DEVELOPMENT LOCALLY
NATIONALLY INTERNATIONALLY
AFFECTTHE STRATEGY OF A
BUSINESS
ECONOMIC
TO FIND HOW ECONOMIC FACTOR
MAY EFFECT ONTHE BUSINESS
SOCIAL
TO FINDWHAT COMPETITIVE
ADVANTAGE A BUSINESS MAY
GAIN BY SOCIAL CHANGE
TECHNOLOGICAL
TO FIND HOW NEW
TECHNOLOGIES MIGHT
AFFECTTHE BUSINESS
ACTIVITIES