Social Media has become an increasingly important part of our modern lives. What we eat, what we do, where we go on vacation, or how we react to a social event, etc. are all reflected on social networks. Therefore, communication on social networking platforms is having the power to shape public opinion more than ever and has developed into a separate industry.

1. Social Media
Social Media has become an increasingly important part of our modern lives.
What we eat, what we do, where we go on vacation, or how we react to a social
event, etc. are all reflected on social networks. Therefore, communication on
social networking platforms is having the power to shape public opinion more
than ever and has developed into a separate industry.
Social Media - What is Social Media?
Social media (social media) can be defined as communication on social
networking platforms such as Facebook, Instagram, Zalo, etc. Social media is a
combination of communication principles, advertising and tools. digital
marketing to spread a message about a product, service or idea on social
networks. In addition to the function of promoting products and brands, social
media also has the power to shape public opinion before an event or

2. phenomenon, such as creating excitement before the release of a movie or
handling a crisis. panic when a customer reports a negative experience.
The Influencer - Create Massive Fame Online
So is social media advertising, communication or marketing?
The answer is all three. Social media is a combination of market research
factors to pay advertising fees and digital marketing (paid media) and
resonate, spreading the message naturally of communication - public
relations. . In addition to promotion and branding, social media is more about
entertainment.
Some of the job areas in the social media industry include:
Content Creation
On a platform with thousands of competing information, interesting content is
key to engaging your audience. The more unique, entertaining or useful the
content is, the more it will leave an impression on viewers. Content creators
can create text (articles, posts, short stories, blogs) or videos (entertainment
videos, shared vlogs, live streams, music videos, etc.)
User experience design
Since it's on a digital platform, the majority of user interactions will be at the
organisation's website, social media accounts, or apps. Therefore, designing a
beautiful, easy-to-use interface based on user experience (UX / UI design) is
also an important factor to increase customer interaction and retention.
Manufacture
Videos and images are two particularly important elements of social media.
People who do production work will need skills in video editing, image editing,
content cutting, photography, ... to create quality video products.
Market research and digital advertising
This field of work requires research and analysis skills similar to the account
planning position in advertising to be able to find user insights
(“understanding”), from which to have strategies to run ads on the Internet.

3. appropriate social networks. People working in this field need to be familiar
with many digital marketing tools such as Google Analytics, Facebook Ads,
SEO tools, etc.
Influencer marketing (influencer communication)
On social networks, KOLs (key opinion leaders) are very persuasive in the
community of their followers. Therefore, communication through KOL, also
known as influencer marketing, is a very "hot" field. People working in this
field can build their own brand and attract followers when sharing and
creating content on a certain topic (beauty, education, sports, ...) or research
Research and contact booking with suitable KOLs to spread your brand.
Career opportunities
Future job opportunities with impressive income of students majoring in
social media after graduation are very diverse. Currently, all media service
providers need candidates with professional knowledge, fluent English and
working skills of global citizens. Therefore, specialized graduates can find job
opportunities in many different fields and positions in addition to the ones
mentioned above.
The positions can be mentioned as officers, experts in management and
administration in the field of communication - advertising, communication
and event organization; officers and experts in managing and operating digital
platforms related to advertising and customer service.
There are vast opportunities in the social media industry. The above
mentioned are some of them. This ongoing pandemic gave a boom to the
social media industry. Social media flourishing day by day and bringing new
fields hope you find the best field where you can perform best.