Digital marketing funnel involves using online channels to promote your business. One of the most important aspects of digital marketing is creating a funnel. A funnel is a process that guides potential customers through the steps of becoming a customer.

1. 1/33

2. 2/33
What is Old & New
Digital Marketing Funnel
| How to Create One in
2022
Introduction: What is a digital
marketing funnel?
In today’s world, it is crucial for businesses to have a
strong online presence. One of the most effective
ways to grow your online presence is through digital
marketing.Digital marketing funnel involves using
online channels to promote your business. One of
the most important aspects of digital marketing is
creating a funnel. A funnel is a process that guides
potential customers through the steps of becoming a
customer. There are many different components of a
digital marketing funnel, but the most important part
is creating content that attracts potential customers
and encourages them to take action. Digital
marketing is similar to other marketing approaches

3. 3/33
in that it includes a mix of activities, including the
following.
The definition of digital marketing funnel continues to
evolve as technology advances and creates new
ways for companies to communicate with their
customers. This evolution affects the definition and
interpretation of “digital marketing”.

4. 4/33
Types of digital marketing funnel
There are many different types of digital marketing
Funnels, but the three most common ones are:
1. Awareness Funnel
While many people view marketing funnels and
advertising as one and the same, these two
concepts are actually very different. Advertising is
the practice of drawing attention to a product or
service through paid means such as TV
commercials, billboards, or radio ads. Marketing, on
the other hand, is the process of creating a strategy
that will make people aware of a product or service
and then motivate them to take action, such as
purchasing it. The goal of marketing is not just to get
people to buy something but to create a long-term
relationship with them that will result in future sales.
One method that can be used to market a product or
service is called the awareness funnel. The
awareness funnel is a visual representation of how

5. 5/33
people become aware of a product or service and
then take action to purchase it.
2. Evaluation Funnel
In business, the evaluation funnel is a process used
to determine whether or not a potential customer is
worth pursuing. The process begins with identifying
and qualifying potential customers and ends with
making a decision about whether or not to do
business with them. The evaluation funnel helps

6. 6/33
businesses prioritize their efforts by focusing on the
best potential customers.
The first step in the evaluation funnel is identifying
potential customers. This can be done through
market research or by identifying needs that are not
currently being met. Once potential customers have
been identified, they need to be qualified to see if
they meet the business’ criteria. This can be done
through questionnaires, interviews, or other means
of assessment.
The final step in the evaluation funnel is making a
decision about whether or not to do business with a
customer.
3. Conversion Funnel
Conversion funnel is a term used in marketing and
sales operations. It refers to the path that a prospect
takes from first contact with a company to becoming
a customer. The funnel typically has several stages,
such as awareness, interest, evaluation, purchase,
and loyalty. Many companies use digital marketing

7. 7/33
tools such as search engine optimization (SEO),
pay-per-click advertising (PPC), and content
marketing to attract prospects at the top of the
funnel.

8. 8/33
Once they are engaged, marketers use email
marketing, lead nurturing, and lead scoring to move
them down the funnel to purchase. Finally, customer
relationship management (CRM) systems track
interactions with customers and measure their
loyalty so that companies can continue to provide
value and keep them coming back. Steal these 5 tips
to create a digital marketing funnel that really works
for you Digital marketing funnels are a great way to
increase leads and conversions from your website.
But, creating an effective funnel that works for your
business can be tricky. Here are
5 tips to help you create a digital
marketing funnel that really
works:

9. 9/33
1. Define your goals. What do you want your funnel
to achieve? More leads? More sales? Greater brand
awareness? Defining your goals will help you create
a funnel that is tailored to your specific needs.
2. Identify your target audience Knowing your target
audience will help you create content and
messaging that resonates with them.
3. Create valuable content. People are more likely to
convert when they feel like they are getting

10. 10/33
something of value in return, so create content that
is both informative and engaging.
4. Choose the right channel(s) for your funnel. You
may want to create a landing page, an email
campaign, or a social media campaign. Whichever
channels you choose will influence the overall
effectiveness of your efforts.
5. Implement and measure. Your marketing
campaign should be measurable. This provides
proof that you are following your strategy and
consistently driving leads to the sales team.
How to use the digital marketing
funnel to get more leads
In the world of digital marketing, it’s all about getting
leads. And you can do that by using the digital
marketing funnel. The funnel is a process that
guides potential customers through a series of steps
that ultimately lead to a sale.

11. 11/33
The first step in the marketing funnels is to attract
potential customers with your marketing efforts. This
could be done with paid advertising, SEO, or content
marketing. Once you’ve captured their attention, you
need to engage them with relevant content and keep
them moving down the funnel until they’re ready to
buy.
There are a number of different tools and techniques
you can use to move leads through the funnel,
including email marketing, social media, and lead
nurturing campaigns. And don’t forget to track your
results so you can fine-tune your strategy and get
even better results. (To learn how to create a lead
nurturing campaign, see our blog post here.)

12. 12/33
The next step in the digital marketing funnels is to
get them thinking about your product or service. This
could be through content marketing, email
marketing, social media interactions, and more.
The new vs old digital marketing
funnel
In the early days of digital marketing, there was a
funnel that everyone followed. You started with a
large audience at the top, and you narrowed it down

13. 13/33
until you reached your target customer. But times
have changed, and the funnel has been replaced by
something new.
Now, there are multiple funnels that you can use,
depending on your product and your target market.
And the best part is that you can use different
funnels for different stages of your marketing
campaign.
The first step is to identify your desired market. Once
you know who you’re targeting, you can figure out
which funnel will work best for you. There are three

14. 14/33
main types of digital marketing funnels: awareness,
interest, and conversion.
The awareness funnel is designed to create buzz
and get people interested in your product or service.
The interest funnel is designed to convert visitors
into customers. And the conversion funnel is
intended to move people from the interest level to
purchase. In your first stage, you’ll probably start
with the awareness funnel.
Digital Marketing Funnel Tools
Digital marketing is a process that uses digital
technologies to promote or sell products and
services. As the world increasingly goes online,
businesses are finding new and innovative ways to
reach their target markets through digital channels.
One of the most important aspects of digital
marketing is creating a well-designed sales funnel. A
well-executed funnel can help you attract more
leads, convert more customers, and increase your
sales revenue.

15. 15/33
There are many different tools and platforms
available for creating a digital marketing funnel.
Each option has its pros and cons, so it is important
to evaluate each tool before deciding on the best
one for your business. This article will discuss some
of the most popular digital marketing tools and
platforms, as well as provide information on how
they can be used to create a digital marketing
funnel.

16. 16/33
What is a Sales Funnel?
A sales funnel is a visual representation of the steps
your business takes to convert leads into customers.
The idea is to identify which marketing channels are
bringing in potential customers and where you need
to improve your marketing efforts in order to increase
sales revenue. A digital marketing funnel is a tool
used to measure and track the progress of a
marketing campaign. It is made up of five parts:

17. 17/33
Acquisition Digital Marketing
Funnel
When done correctly, the acquisition digital
marketing funnel can be an extremely effective way
to grow a company’s customer base. The funnel
begins with attracting potential customers to a
company’s website or landing page. Once there, the
customer is offered a free trial or some other
incentive to sign up for the company’s service or
product. If they do, the customer is then nurtured
through additional marketing efforts to ensure that
they become a long-term customer.
Lead Generation Digital
Marketing Funnel
In order to be successful in digital marketing, it is
important to have a lead generation funnel. A lead
generation funnel is a process that helps you identify
and qualify potential customers.

18. 18/33
The first step in the funnel is to attract potential
customers with your marketing efforts. The next step
is to convert those leads into customers by providing
them with valuable information. The final step is to
close the sale and turn those customers into repeat
buyers.
Conversion Digital Marketing
Funnel

19. 19/33
Conversion digital marketing funnel is one of the
most important aspects of any online business. It’s
the process that takes a website visitor and turns
them into a paying customer. In order to create a
successful conversion funnel, you need to
understand your customers and what they’re looking
for. You also need to have a strong call to action that
encourages your visitors to take the next step.
Activation Digital Marketing
Funnel
In the digital age, businesses have more ways than
ever to connect with customers. However, with so
many options it can be difficult to know where to
start. One popular approach is the activation digital
marketing funnel. This funnel starts by identifying
potential customers and then targeting them with
relevant content until they are ready to buy. Once a
customer is activated, businesses can continue to
engage them with additional content and offers in
order to keep them coming back.

20. 20/33
Retention Digital Marketing
Funnel
In order for businesses to be successful, they need
to have a plan in place for acquiring new customers
and retaining the ones they already have. The most
effective method to achieve this is through digital
marketing. However, simply putting up a website or
launching a social media campaign is not enough.
You need to have a plan for your digital marketing

21. 21/33
funnel that will help you move potential customers
through the stages of awareness, consideration, and
purchase.
One of the best ways to create such a funnel is by
using retargeting ads. Retargeting allows you to
target people who have already visited your website
or engaged with your brand on social media. This
allows you to keep top of mind with those potential
customers and move them further down the funnel
towards purchase.
How do you Create a Digital
Marketing Funnel?
Online marketing is unlike other types of marketing
in that there are no set standards. What works for
one company may not work for another. However,
there are some general steps that you can take to
create a successful digital marketing funnel.
The first step is to identify your target audience. Who
are you trying to reach? Once you know who your

22. 22/33
target audience is, you can begin developing
marketing strategies specifically tailored to them.
The next step is to create quality content that will
appeal to your target audience.This might be in
written form, in the form of blog posts, articles,
videos, or infographics. It’s important that the content
is interesting and relevant to your target audience.
Once you have created quality content, it’s time to
start promoting it. Social media, email advertising,
and paid advertisements are all great options for
spreading your content.

23. 23/33
Digital Marketing Funnel Stages
When it comes to digital marketing, there are a lot of
different strategies that can be used in order to
achieve success. However, before you can even
begin to think about which strategies to use, you first
need to understand the different stages of the digital
marketing funnel.

24. 24/33
The first step is the awareness of the funnel. In this
stage, your goal is to get your target audience’s
attention and introduce them to your brand or
product. You can do this by using various marketing
channels such as social media, email marketing, or
paid advertising.
Once you have captured your audience’s attention,
you then need to move them on to the next stage of
the funnel, which is known as consideration. In this
stage, you want your audience to start thinking about
whether or not they need what you’re selling.
TOFU digital marketing funnel
In the digital age, there are countless marketing
channels for businesses to reach their target
audiences. But with so much noise and competition
online, it can be difficult to know where to start. A
successful digital marketing strategy begins with
creating a well-defined funnel that guides customers
from awareness to purchase.

25. 25/33
The first step in building a tofu digital marketing
funnel is creating content that attracts attention and
compels people to learn more. This could include
blog posts, infographics, videos, or social media
posts. It’s important to think about what will appeal to
your target audience and generate curiosity.
Once you’ve caught people’s attention, the next step
is getting them to take action by subscribing to your
email list or downloading a white paper or e-book.
This is where you can start nurturing leads and
turning them into paying customers.
MOFU digital marketing funnel
The MOFU funnel is a digital marketing strategy that
uses content to drive website visitors further down
the sales funnel. MOFU, provides more detailed
information and encourages potential customers to
take action, such as signing up for a free trial or
making a purchase. The bottom of the funnel.
BOFU digital marketing funnel

26. 26/33
BOFU, provides potential customers with information
about how to buy the product or service and closes
the sale. .
Why Did Digital Marketing
Funnel Change

27. 27/33
The digital marketing funnel has changed over the
years. There are more channels to market your
product or service and customers are no longer as
easily funneled down a path to purchase. The
traditional funnel, which starts with awareness and
ends with purchase, no longer applies. Customers
now enter the buying process at different points and
may not complete the purchase cycle.
There are many reasons for this change. The
internet has made it easier for customers to learn
about products and services, compare prices, and
find alternatives. Social media allows customers to
share their experiences with others, which can
influence their decisions. And customers are less
likely to trust advertising than they used to be.
Businesses need to adapt their strategies to account
for these changes.
What are the Benefits of using a
Digital Marketing Funnel?

28. 28/33
Digital marketing funnels are all the rage in today’s
society. Everyone is looking for that one magical
funnel that will turn their business into an instant
success. But what are the benefits of a digital
marketing funnel, and are they really worth all the
hype?
First and foremost, digital marketing funnels provide
an amazing way to track your leads and
conversions. You can see where your leads are
coming from, how much traffic is being directed to
your site, and which pages are converting the most
visitors into customers. This information is essential
for understanding what is working and what isn’t in
your marketing campaign, and allows you to make
necessary changes to improve your results.

29. 29/33
Secondly, digital marketing funnels help you
automate your sales process. Once a prospect
enters your funnel, they are automatically sent
through a series of emails or other automated
communications that guide them towards making a
purchase.
How to use the Funnel to
Improve your Marketing Results
A funnel is an important tool for marketing that can
be used to improve results. It helps to organize and

30. 30/33
focus activities, and to track progress. The first step
is to identify the target market and identify the needs
of that market. The next step is to create a strategy
for reaching the target market, including what
messages will be communicated, what channels will
be used, and how the budget will be allocated. The
final step is to track results and make adjustments
as needed.
Conclusion Digital Marketing
Funnel
Digital marketing is constantly evolving. What
worked yesterday may not work today. An effective
strategy is to keep up with the latest trends and
changes.
The digital marketing funnel is one of the most
important tools you can use to reach your target
audience. It’s a process that helps you identify and
target your ideal customer, and then convert them
into buyers.

31. 31/33
There are several steps in the funnel, and each one
is important for reaching your goal. The first step is
to create a strong offer that attracts your target
audience. Next, you need to generate traffic to your
offer. You can do this by creating compelling content
or by advertising your offer. Once they visit your site,
you need to convince them to take action. This can
be done by providing a great user experience or by
offering a special discount or bonus if they purchase
now.

32. 32/33
Note : To read creating digital marketing strategy
that works in 2022 CLICK HERE
Note : To read 13 best financial services marketing
strategies in 2022 CLICK HERE
Note : To read Why Digital marketing consultancy
Brings Success To Business CLICK HERE
Note : To read Top Elements of SEO for a website
2022 CLICK HERE
Note : To read Old & New Digital Marketing Funnel |
How to Create in 2022 CLICK HERE
Digital Marketing Services by
sansomconsulting.net
In a world where technology is constantly evolving,
businesses must find new and innovative ways to
reach their target markets. That’s where digital
marketing comes in. Digital marketing is the process
of using online platforms to promote and sell
products or services. It can include anything from

33. 33/33
website design and development to search engine
optimization (SEO) to email marketing.
If you’re looking for a comprehensive digital
marketing solution, look no further than
sansomconsulting.net. We offer a broad menu of
services in order to meet your particular needs. We
have the experience and ability to help your
company grow and succeed online. Contact us
today for a free consultation!
CLICK HERE TO VISIT OUR DIGITAL
MARKETING SERVICE PAGE
WHERE YOU CAN ALSO GET A QUOTE