A fragrance designed by Abbey Wiggam for Dries Van Noten. This scent is a unisex scent inspired by Van Noten's own garden and 2019 collection.

1. ABBEYWIGGAM
Strange
Beauty
a new fragrance by Dries Van Noten

2. Major Topics
Outline of Discussion
Dries Van Noten
The Rise of Florals
Design Process
Strange Beauty Products
Design Board
Summary

3. Spring 20
Spring 19
Fall20
Fall19
Fall 19
Spring20

4. Florals
Florals
Checks
Dots
Stripes
Leopard

5. THE GLOBAL
PERFUME MARKET
IS EXPECTED TO
REACH $70
BILLION BY THE
END OF 2026
FUTURE MARKET INSIGHTS

6. The Scent Olfactory profile: Floral woody - Intense - Unisex
Rose
floral, milky,
smooth
White Musks Vetiver MossOrange BlossomTuberose
clean, smooth,
fluffy
woody, earthy,
grapefruit
undergrowth,
earthy, wet
white flower,
green, honey
white flower,
solar, animalic

7. Bottle Development
Re-imagining the
plant spritzer for
fragrance
Embracing transparency
Flowers in the
bottle -- too
commercial
Needs a
gender-
neutral design

8. Reworking the floral motif from SS20
“I liked the idea that a rose
can be a person, it can
stand for a symbol of
beauty, it can stand for
many things”
Dries Van Noten
The Look

9. Strange Beauty Fragrance

10. Strange Beauty Travel Fragrance
Official travel
bottle with
gold cap
Colors for
additional
markets or
promotions

11. Strange Beauty Solid Fragrance
Interior LidFragranceExterior Lid

12. Strange Beauty Candle

13. Strange Beauty
Fragrance Set

14. Vivid Rose Wild OrchidButterfly Green Notes Deep Sky Zinnia

15. Strange Beauty
Dries Van Noten currently sells one fragrance, Dries Van Noten par Frederic Malle. This unisex fragrance
is classified as an oriental woody and has top notes of sandalwood, vanilla, and tonka bean, so it's a
very warm, spicy, and woody fragrance classified for fall and night. It's time that Dries Van Noten
creates another fragrance to match the bright florals found in his collections as well as his personal
garden. Strange Beauty takes inspiration from the Fall 2019 collection where Van Noten photographed
his own flowers to create floral unique floral prints. The unisex fragrance captures the fresh beauty of
flowers, as well as the strange scents of wet earth and notes of decay. This ties back to Van Noten's
documentation of flowers when he said, “you saw all the flowers with imperfections, but it gives the
flowers reality.”
The strange beauty of Dries Van Noten is that he does not reserve florals for spring, and instead
incorporates them year-round. Florals are not just a passing trend for this brand, and that's why
Strange Beauty will resonate with the Dries Van Noten customer. This fragrance is designed to
celebrate florals but with enough woody and musk tones to be a unisex fragrance. The packaging
itself works as an art piece and would perfectly match the space of anyone who owns plants or
antiques. The design of the fragrance and packaging also takes inspiration from the Vogue review of
the Spring 2019 show that said, "upliftingly colorful and rationally wearable, it was artistically posh in
the places a woman needs it" because this fragrance is uplifting but not so intensely floral that it's
unwearable, and the bottle itself uses the Zinnia-colored glass to highlight the creativity of the wearer.

16. Sources
https://www.nytimes.com/2019/07/08/t-
magazine/dries-van-noten-flower-prints.html
https://www.vogue.com/fashion-shows/spring-2019-
ready-to-wear/dries-van-noten/slideshow/collection
https://www.vogue.com/fashion-shows/fall-2020-
ready-to-wear/dries-van-noten
https://sillagesparis.com/en/parfum/138-sillage-
28.html?
selectionList=53%2C84%2C109%2C73%2C51%2C113
https://www.wgsn.com/