Prepared and presented a case study on Reliance Jio at SIDTM Pune It contains the strategies adopted by Reliance Jio like the Blue Ocean Strategy, the ppt does the analysis of Jio's with the help of BCG matrix, VRIO framework analysis and how it penetrated the data market with the 4G LTE technology

1. Reliance JIO
Revolution or Disruption?
“Where there is data smoke, there is business fire.” —
Thomas Redman
Presented by Aashish Bende
PRN - 19020541003

2. Jio’s Blue Ocean Strategy
Eliminate
Older Technologies –
Dialer Tones
Call Roaming
Co – axial cable
Reduce
Tariff Rates
Latency
SIM Activation time
Raise
Video Quality
Voice Quality
Data Speed
Create
Subscriber Base
New Technology -VoLTE
ERRC
Data
• Data is the new oil, targeted the data segment instead of voice
segment
• Invested 2.5 Lakh Cr. In 4G VoLTE
Customer
Base
• Initially only 10% people were using internet on their smart
phones
• Targeted this segment and gained customer base, today Jio has
331.3 million subscribers
Growth hack
Model
• Acquisition of customer by low tariff rates
• Activation of the SIM cards within 15 minutes, earlier it took
24hours.
• Retention of customers by keeping tariffs very low
• Referral from customer to customer, snowball strategy
• Losing the revenue initially but generating it after gaining
sufficient customer base

3. 4G Technology
Very High
Speed and Low
Latency
Use of IPv6
and IP based
mobile
system
Ad-Hoc
Networking
High Security
and Quality of
Service
Applications
1. Healthcare Sector
2. Autonomous Vehicles
3. Supply chain management
Use of Encryption and Optical
Fiber
4G LTE uses signals are highly
encrypted and hence provide
better security and it uses optical
fiber as mode of transmission,
which ensures quality of services
due to low data loss
SAN – Survivable Ad-Hoc
Network
This might disrupt the whole
internet as it will work on the mesh
technology, still in test
Voice over Internet
4G uses IPv6 protocol to
accommodate more no. of devices
also it has provided calling or
voice over IP services hence,
cutting the hassle of voice
recharge.
High speed up to 1Gbps
4G provides very high speed
100Mbps to 1Gbps(when the
object is stationary), this is very
useful in telemedicine and
healthcare sector, Latency of only
50ms

4. Portfolio Assessment
Oil and Gas
The Relative market share is
5.75, making the Oil and Gas
sector as Reliance Cow 81%
Jio
Jio has gained the market
aggressively in the telecom.
Domain and currently holds
the market share of 38%, this
is its niche market
38%
Retail
Retail segment of reliance is
growth with a rate of 12% and
not far behind the market
leader
8%
Media
Media of Reliance Industries
covers only 11% market
share and is far behind the
market leader, this is included
in the Dog category of BCG
matrix
11%
Business Unit Market
Growth
Rate
Market
Share
Competitor’s
Market Share
Relative
Market Share
Quadrant
Oil and Gas
Exploration
and Product
4% 81% 14%
(ONGC)
5.785 Cow
Retail 12% 8% 13% 0.68 ?
Jio 58.32 38.7% 30.26% 1.27 ?
Reliance
Media Work
7.5% 11% 50% 0.22 Dog

5. BCG Matrix

6. VRIO Analysis
No data carry forward
Customer Base
Resources
Highly distributed Optical Fiber Network
and Revenue from other Sectors
High Speed High Quality of Service
Low Tariffs, 0 charge for voice and SMS

7. Thank You