The Winter Clothing Drive organized by The Agency advertising and marketing was overall successful in collecting and donating winter clothes to the Salvation Army. However, due to a lack of promotional activities like flyers that were only available on the second day and a banner, student involvement was not as strong as hoped. The drive was able to engage participation from several campus organizations who helped promote and collect donations. In total, the drive collected 8 coats, 7 hoodies, 9 sweaters, 2 pairs of jeans, and a scarf to donate.

1. T H E A G E N C Y
A D V E R T I S I N G & M A R K E T I N G
Snuggle Up with The Agency:
Winter Clothing Drive
Overview:
Overall the WinterClothingDrive wasasuccess. Our objective wastocreate a cobrandedeventon
campus,whichwouldfostergoodwill throughoutthe community,buildrelationshipswithmore
establishedorganizations,andincrease ourbrandawarenessasa whole. We weren’table to receiveour
flyersforthe eventuntil the secondday.We alsoprintedabannerwhichwasdisplayedonthe box. Due
to a lack of promotional activities,we didn’thave astronglevel of studentinvolvement.Students
thoughtthat the eventwasa great idea,butwishitcould’ve beenmarketedalittle better.We did
howeveremail studentswhowere on the schoolslistserver.We receivedparticipationfrom:The
Societyof HumanResource Management,AlphaKappaPsi FraternityIncorporated,WZMB,Tec,
Buccaneer,Expressions,andRebel.Eachorganizationwasencouragedtoringtheirownpromotional
itemstopass out to the masses.The Societyof HumanResource Managementalsousedthe drive asa
passporteventfortheirmembers.
Overall we were able tocollect; 8coats, 7 hoodies,9 sweaters2 pairs of jeansand a scarf. The clothes
were donatedtothe SalvationArmy.