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Douglas Gould and Company Design Examples


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Douglas Gould and Company Design Examples

  1. 1. Design Examples
  2. 2. Branding
  3. 3. The Laurie M. Tisch Illumination Fund focuses on supporting initiatives and programs that fire imagination, illuminate minds and strengthen community. This logo was developed while working with the Fund on branding and messages.
  4. 4. Episcopal Relief & Development (ERD) provides emergency assistance in times of disaster, rebuilds devastated communities and offers long-term program development solutions to fight poverty. DG+C worked with ERD on a branding strategy that included the development of a new graphic identity.
  5. 5. DG+C designed and implemented One Woman Can, an advocacy campaign to support the growth of Americans for UNFPA’s constituency base as well as their legislative efforts.  In addition to the logo seen here, we developed the online community Lifelines and a number of online communications materials.
  6. 6. <ul><li>The California Alliance for Arts Education promotes, supports </li></ul><ul><li>and advocates visual and performing arts education for </li></ul><ul><li>preschool through post-secondary students in California </li></ul><ul><li>schools. Douglas Gould and Company, working closely with </li></ul><ul><li>staff leadership and the Board of Directors, developed a </li></ul><ul><li>Detailed strategic communications and a new graphic identity. </li></ul>
  7. 7. Print Materials
  8. 8. <ul><li>DG+C is working with the Pennsylvania Department of Health to create a marketing campaign for the state’s Women, Infants and Children (WIC) program. By the fall of 2009, the PA WIC program will be using several new collateral pieces designed and produced by DG+C that will include a new brochure, posters, radio and TV public service announcements (PSAs), and statewide billboards. </li></ul>
  9. 9. <ul><li>We developed a </li></ul><ul><li>brochure highlighting the </li></ul><ul><li>Ford Foundation's </li></ul><ul><li>Pathways to Higher </li></ul><ul><li>Education Initiative, </li></ul><ul><li>which focuses on </li></ul><ul><li>increasing opportunities </li></ul><ul><li>and access to </li></ul><ul><li>indigenous groups and </li></ul><ul><li>other disadvantaged </li></ul><ul><li>populations. The </li></ul><ul><li>brochure is a collection </li></ul><ul><li>of case studies </li></ul><ul><li>developed with program </li></ul><ul><li>officers and freelance </li></ul><ul><li>writers from around the </li></ul><ul><li>world. </li></ul>
  10. 10. Arts for Academic Achievement (AAA) has harnessed the resources of Minneapolis' arts, cultural and business communities to activate and support system-wide educational reform. Among other communications tools, DG+C designed the logo (seen previously) and this print brochure.
  11. 11. Web Design
  12. 12. DG+C created this Web sticker for Corporation for a Skilled Workforce as part of outreach efforts to increase visibility for the initiative. The sticker was provided to peer Web sites who uploaded the image to their site and linked it back to the CSW site.
  13. 13. DG+C created Keep Arts In Schools to arm education advocates with the communications tools and resources they need to be effective in their work and to keep arts education in public schools.
  14. 14. The Ford Foundation’s Pathways to Higher Education initiative works to transform admission policies, classroom practices, curricula, daily operations and institutional climate so that a greater number of students from marginalized groups enroll in college and earn undergraduate degrees. DG+C created a Web site to increase overall awareness and give participants a place to share and learn from each other. 
  15. 15. The Worldwide Orphans Foundation (WWO) and its programs address the needs of the most vulnerable children through direct service programs like health care and education. As a first step in increasing public awareness, DG+C re-designed its Web site to engage visitors and reveal the intimacy, depth and impact of its work.
  16. 16. As part of the One Woman Can campaign, DG+C also created a unique online community, Lifelines, where women can share their life experiences and learn from the experience of others. The community gives users the ability to build their own story as a Lifeline, then compare their lives to other’s all over the world. 
  17. 17. Our work The Center for the Advancement of Women (CFAW) researches issues to expose women’s concerns, change the way women are seen and treated and shape public attitudes to improve women’s lives.  DG+C re-designed the Center’s Web site to provide an engaging and interactive experience.