The document discusses AVG Internet Security 2012 and how it is designed to be lighter, faster and take up less disk space than previous versions. It highlights new features like AVG Advice which monitors browser memory usage and AVG LinkScanner which alerts users to dangerous websites. The document also provides positive feedback about AVG 2012 from technology publications praising its improved performance.

1. AVG 2012
Tony Anscombe, Senior Security Evangelist
September 21, 2011

2. We Protect Us™
AVG is 98,000,000 active users working
together, sharing threat information to
keep each other safe.
Together WE keep 240 new viruses off our PCs every minute
Together WE remove over 100,000,000 threats every single day
Every 6 seconds someone new joins US
2

3. User Behavior Has Evolved
Movement of information to the Web
Connected Devices in Use (M) Users of Social Networking Sites (M)
4,045 1,556
3,541 1,382
3,093 1,238
2,664 1,113
2,289 Global Internet 964
1,966 824
Users
2009 2010 2011 2012 2013 2014 2009 2010 2011 2012 2013 2014
Online Banking
Source: IDC May 2011 Source: IDC May 2011
Online Search Market ($M) Threats Becoming Complex and Web-Based
Performance /
Damage
Spyware
Anti-Spyware
Spam
49,076 Antispam
Worms
43,782 e-Commerce Web filter
39,462 Banned content
35,589
31,685 Trojans Antivirus
26,857 Viruses IPS
Intrusions Content -Based
VPN
Connection -Based Firewall
Hardware theft Physical Lock & Key
2009 2010 2011 2012 2013 2014 Cloud Storage 1980s 1990s 2000s Today
Source: IDC May 2011 Source: Cisco Virtual Networking Index, 2011

4. Cybercrime is Growing on All Platforms
Daily Threats on Facebook (‘000) Targeting Android Mobile Platform (‘00)
80
2000
60
1500
40
1000
500 20
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Mac Is Starting to Become a Target Online Banking Password Stealer, SpyEye
As Mac is around 10% market
Romania UK India Croatia
share, hackers are starting to Taiwan 2% 1%
1% 1% 1%
target Mac users. 10% is a
known mark in security where Korea 2%
Seychelles
hackers start to act 1%
France
2%
Netherlands US
3% 30%
Canada Lithuania
3% 4%
Germany
Ukraine
12%
22%
Russian Federation
15%
4

5. PC Attacks – Attack Toolkits Accelerate Growth
Collection of Popular Attack Toolkits
5

6. 0
20000
40000
60000
80000
100000
120000
140000
160000
180000
21/04/2011
22/04/2011
23/04/2011
24/04/2011
25/04/2011
26/04/2011
27/04/2011
28/04/2011
29/04/2011
30/04/2011
01/05/2011
02/05/2011
Sum of Total Hits
03/05/2011
04/05/2011
05/05/2011
06/05/2011
07/05/2011
08/05/2011
09/05/2011
10/05/2011
Attacks Recorded During April-May 2011
11/05/2011
Fake AV for Mac OS/iOS
Sum of Unique URLs
12/05/2011
13/05/2011
14/05/2011
15/05/2011
16/05/2011
17/05/2011
18/05/2011
19/05/2011
20/05/2011
Mac & iOS Users – Cyber Criminals Welcome You
6

7. Android Malware – Grows Faster Than PC Malware
“Android app market growing faster than iPhone apps” cnet
The most popular game
.. and the most popular
faked game – malware
crazyapps.angry.birds.rio.unlocker
• Monetization mainly via premium SMS messages
• Criminals no longer need to worry about $$ collection worldwide – Operators are doing it
7

8. Brazil numbers
Unique users who had a threat blocked (LS):
• 40,497
Total number block events (LS):
• 217,562
Total number of malware reports
• 665,000
30 days to the 16.9.11

9. Brazil – Breakdown by threat (LS)
• Blackhole Exploit Kit 55180
• Incognito Exploit Kit 32313
• Rogue Scanner 20719
• Best Exploit Kit 19096
• WebAttacker Exploit Kit 9813
• Rogue Scanner 7385
• Link to Exploit Site 7167
• Script Injection 6737
• Rogue Scanner 6200
• Rogue Scanner 5556

10. Influence the Influencers
Blogs Forums Social Media
Connect with AVG in your online world
Customer Support ThreatLabs Total active community
1.2 million
31 K + Followers
370 K + Fans
795 K + views
10

11. Leader in Continuously Evolving, Creating A Consolidating
Peace of Mind Market
AntiSpam
Today’s &
Spyware
Firewall
markets
Safe
AV
Search
PC
TuneUp Users Social
Media
Identify
Tomorrow’s Optimization
Theft
markets
Wireless
Devices Advisor
Online
Back-up
11

12. PC Frustration Points
#1 – Security
#2 – PC Slowdown
#3 – Slow Browsing
AVG Confidential 12

13. Introducing AVG Internet Security 2012
AVG Confidential 13

14. Our approach for 2012
Designed with the help of 98 million people!
AVG is going back to basics, creating a
powerful, lightweight product which won’t fill
hard drives or slow down computers.
In short; it’s light, fast, small and eliminates
additional user pain-points
14

15. AVG 2012 – Footprint Numbers
50% smaller download size and faster install time
45% reduction in disk space on average
20% less processes and memory usage
AVG Confidential 15

16. User Interface
AVG Confidential 16

17. Source: comScore Video Metrix, June 2011
AVG Confidential 17

18. For Many Users Online Video Means … waiting
AVG Confidential 18

19. AVG 2012 Internet Security Users …. watching
AVG Confidential 19

20. AVG ADVICE
• After an intensive study of user behavior with open applications we found that some
applications needed managing to help speed things up
• Browsers are open for many hours (15-24) , consuming available memory of the PC.
Over time, the available memory becomes low and causes the computer to slow
down.
• AVG Advice is a new proactive service that constantly monitors the computer and
advises the user of solutions on various computer problems they may have.
• Prompts overuse of memory by internet browsers – Google chrome, Mozilla Firefox
and Internet Explorer only
• On by default
• Managed from the pro-active pop-up which opens advanced settings in tray
notification.

21. More Browsing = Larger Memory Footprint
Source: www.amieabz.co.uk/tabmem3.jpg
AVG Confidential 21

22. Social Engineering Attacks – Rogue AV
22

23. Ultimate Performance
Excelling in both product performance & detection
rate supports user acquisition and retention
Source: AV-comparatives 2011
23

24. Bringing Peace of Mind To Our Connected World:
Diversified Product Offering
Core Security Products New Products Introduced in
CONSUMER MSRP:
US$39.99–$69.99 SMALL BUSINESS MSRP:
US$39.99 upwards
2010
2011
2011
2011
Easy-to-Use Light on Resources Fast
Reliable Protection Frequent Updates Non-Obtrusive
2010
Platforms Served:
24

25. Large Community with Strong Brand
Strong Brand Awareness
No. 1 most visited security software site for more than 350 weeks1
No. 1 most downloaded software on CNET’s download.com
1 million downloads per week2
No. 1 ranked search result for free security software on Google3
No. 1 downloaded security application on Android market
Source: ¹ Alexa; 2 CNET, July 2011 3Google search 25

26. What is Media saying about AVG 2012?
"CNET labs found that, on the whole, it is a faster program than last
year’s.” – Seth Rosenblatt, CNET
“In my tests and in tests by independent labs it beats many of its for-
pay competition.” – Neil Rubenking, PC Mag
“Grab a copy of the new AVG Internet Security 2012 and you’ll find the
download is half the size, installation is faster, and the suite’s
footprint on your hard drive is cut by an average of 45 percent
when compared to the previous edition.” – Mike Williams, BetaNews
“The web is packed with dangerous sites, each ready to serve up
malware just as soon as you access an infected page. Your antivirus
tool might block the attempt, of course - but why take the risk? Install
AVG LinkScanner and it'll alert you to dangerous pages before
you even reach them. Verdict: A simple and effective extra layer of
browsing security” - Mike Williams, Download Crew
26

27. Peace of Mind to our
Connected World
AVG Confidential 27

28. Thank you for your attention