apidays New York 2023 APIs for Embedded Business Models: Finance, Healthcare, Retail, and Media May 16 & 17, 2023 Success metrics when launching your first developer portal Alvin Cho, VP of Product and Engineering, Digital Innovation & Transformation at Fiserv and Sovdeep Das, Sr. Director, Product Management at Fiserv ------ Check out our conferences at https://www.apidays.global/ Do you want to sponsor or talk at one of our conferences? https://apidays.typeform.com/to/ILJeAaV8 Learn more on APIscene, the global media made by the community for the community: https://www.apiscene.io Explore the API ecosystem with the API Landscape: https://apilandscape.apiscene.io/

1. The Developer Studio from Fiserv Journey
Alvin Cho – VP, Product & Engineering, Digital Innovation & Transformation
Sovdeep Das – Sr. Director, Product Management, Open Finance Platforms
May 17, 2023

3. 2 © 2023 Fiserv, Inc. or its affiliates. | FISERV CONFIDENTIAL
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Agenda
Alvin Cho
VP, Engineering and Product,
Digital Innovation and
Transformation
Fiserv
linktr.ee/alvincho
Sovdeep Das
Sr. Director, Product Management
Open Finance & BaaS Platforms
Fiserv
Our Journey (2021)
Success Criteria
Metrics
Banking Hub
Takeaways

4. 3 © 2023 Fiserv, Inc. or its affiliates. | FISERV CONFIDENTIAL
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Fiserv Is Uniquely Positioned to Drive Innovation and Differentiation
1+ Billion
card accounts serviced
~100%
Touchpoints with
US Households
Deposit Accounts
150 Million
US banks are
served by Fiserv
1in3
Branches Served
26,000+
80 Million
US Digital Banking Users
86 Billion
N.A. transactions Global eCommerce transactions
15+ Billion
Coverage across US card networks
100%
US Merchants
40%
95
US financial institutions
are Fiserv digital clients
of the
top 100

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Card
Payments
Digital
Payments
Integrated
Banking
Merchant
Solutions
Unrivaled Scale and Data Assets Enabling New Experiences
3.5B
86B
North American
transactions
U.S. GDP
processed
7,200
peak transactions
per second
$3.1T
GPV
processed
14% $3.7T
wire transfers
150M
deposit
accounts
80M
U.S. digital
banking users
more than nearly
13B
ACH transactions
1.5B
Bill pay
transactions
410M
DDA accounts
367M
eBills delivered
more than
more than
customer
communications
mailed
1.4B
global accounts
on file
3,700
U.S. financial
institution clients
more than
5,000
participating FIs in
Accel®
and STAR®
more than
300M
nearly
payment cards
personalized

6. 5 © 2023 Fiserv, Inc. or its affiliates. | FISERV CONFIDENTIAL
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Our Journey (2021)

7. 6 © 2023 Fiserv, Inc. or its affiliates. | FISERV CONFIDENTIAL
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What Our Customers Deserve
• Unified and consistent developer experience
• Easy discovery
• Self-service integration in minutes
What Our Product Teams Deserve
• Automation and governance
• Self-service content management
• Self-service workflow management
6
What Our Customers Deal With
• Lack of a unified developer portal for all products
• Lack of a consistent developer experience
• Lack of a coherent information architecture
• Lack of a smooth and quick integration to APIs
What Our Product Teams Need
• Easily load and manage content
• Define their API integration workflows

8. 7 © 2023 Fiserv, Inc. or its affiliates. | FISERV CONFIDENTIAL
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Success Criteria in 2021
Radically change the
developer experience to
provide untold levels of
enjoyable productivity!
This becomes the ONE asset a
developer needs to:
• Learn
• Play
• Build
• Deploy
• Monitor
• Monetize
• Bill
• Commune with Fiserv products
Build World’s Best Developer Portal Experience
1. Product NPS score 80+ with developers
2. Support NPS score 70+ with developers
3. Win awards for best portal experience
Provide Product Teams With Seamless and Quick
Onboarding
1. Product team NPS score 70+
2. Teams can onboard in less than 1 hour
Become Go-To Place For Building Fintech Apps
1. 3+ customers building apps through portal
2. 50+ daily active users
3. Host hackathon with over 100+ participants
7

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The Answer
• Luxury apartment complex
• Solves for loading and consuming
documentation and API experimentation
• Incrementally built in 9 months
8

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User Research Metrics & Usage Metrics
User Testing and Interviews
• Layout / Interactions
• Microcopy feedback
• Qualitative feedback
Engagement
442 Accounts
51 Businesses
296 API Keys
(232 users)
Search
Google Search
Popular Pages
Popular Interactions
• Code snippets
• Run API
• Split screen
9

11. 10 © 2023 Fiserv, Inc. or its affiliates. | FISERV CONFIDENTIAL
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Banking Hub: Open API Workspace
Developers from financial institutions, fintechs
and other businesses now have instant access
to begin working with Fiserv core banking APIs
in a shared test environment
Launch
a new digital
marketplace experience
Explore
Fiserv core
banking APIs
Integrate
solutions with Fiserv
banking cores
Publish
pre-integrated solutions
in AppMarket

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Banking Hub – Metrics that Matter
12
Documentation APIs Workspaces General
Popular pages
Engagement time
Users
Popular
Cores / Domains
Created
API calls
Traffic
Search

13. 19 © 2023 Fiserv, Inc. or its affiliates. | FISERV CONFIDENTIAL
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Recognition & Awards
19

14. 20 © 2023 Fiserv, Inc. or its affiliates. | FISERV CONFIDENTIAL
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Get Started …
20
Listen to
Your Instincts
to Start
Set Your
Northstar &
Waypoints
Solve
the Core
Problem
Build.
Test.
Iterate.
Show
Results
Quickly

15. 21 © 2023 Fiserv, Inc. or its affiliates. | FISERV CONFIDENTIAL
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21
Abhishek
Singh
Robert
Rasco
Andrew
An
Ganesh
Venkataraman
Alvin
Cho
Nayan
Patel
Tom
Eck
Yoram
Forscher
Tania
Sarkar
Vardan
Bagiryan
JongHo
Lee
Jimmy
Chen
Minh
Pham
Rekha
Gupta
Jessie
Nguyen
Elena
Martirosyan
Fiserv
Developer Studio
Team
Dom
Propati
Supriya
Nirmale
Olga
Zuyakova
Matt
Crittenden

16. 23 © 2023 Fiserv, Inc. or its affiliates. | FISERV CONFIDENTIAL
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developer.fiserv.com

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Presenters
24
Alvin Cho
VP, Engineering and Product,
Digital Innovation and
Transformation
Fiserv
linktr.ee/alvincho
Sovdeep Das
Director, Product Management
Open Finance & BaaS Platforms
Fiserv

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Q&A

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Thank You!