David looks at how Twitter is helping people navigate the world, and how brands can work with the platform to unlock more value in their communications.

1.
What’s Happening?
@drwilding
David Wilding, Twitter UK
#SMWiBristol

2. #SMWiBristol@drwilding

3. #SMWiBristol@drwilding

4. The #1
News app
in 110
countries

5. @socialcatherine

6. #SMWiBristol@drwilding

7. PEOPLE
WITH MASS
INFLUENCE
AND THE
INFLUENTIAL
INTERESTED
MASSES

8. #Beyond140
#SMWiBristol@drwilding

10. Moments

11. So, what should I do?
#SMWiBristol@drwilding

12. How can we?…
…so that…
@phil_adams

13. @chanel

14. Choose to
follow
that brand
4 ways to encounter a brand on Twitter
See a
reTweet
from that brand in
timeline
See the brand
mentioned
or want to get in touch
with that brand
See a
promoted
tweet from that brand
#SMWiBristol@drwilding

15. PLANNED
UNPLANNED
ALWAYS ON EVENT
Reactive Live
CampaignEveryday
#SMWiBristol@drwilding

16. Less More
#SMWiBristol@drwilding

18. #OptOutside

19. John Lewis

21. 1. What’s Happening?
2. How can we…so that?
3. Less More
#SMWiBristol@drwilding

22. #ThankYou
for having me
@drwilding #SMWiBristol