1. Organisational Mindset
• Australian products and services
• Asian export markets
• Asia = foreign market
• Australia and Asia, independent
Australia Asia
• Asia-Pacific products and services
• Asia-Pacific regional market markets
• Asia = natural market
• Australia and Asia, integrated
Asia-Pacific
Old New
A’Ohlin Commercial Insights, © 2013

2. Organisational Mindset
• Australian products and services
• Asian export markets
• Asia = foreign market
• Australia and Asia, independent
Australia Asia
• Asia-Pacific products and services
• Asia-Pacific regional market markets
• Asia = natural market
• Australia and Asia, integrated
Asia-Pacific
Old New
A’Ohlin Commercial Insights, © 2013