2. In this lesson
we will learn:
Different types of stakeholders
Identify and explain internal stakeholders in a
business
Identify and explain external stakeholders in a
business
Provide examples of different categories of
stakeholders
3. Who are
stakeholders?
Individuals or groups who affect and are
affected by business activities
Different stakeholders have different interests
and different roles in a business
There are two types of stakeholders.
Internal stakeholders and External
stakeholders
4. Internal
Stakeholders
Internal stakeholders = individuals,
organisations and businesses directly
affected by the actions of a business.
Another name for internal stakeholder =
primary stakeholder
5. Internal
Stakeholders
Owners and managers
-An owner = person who has contributed
his or her own money to develop the
business.
-This gives him the right to participate in
decision making
-Manager is someone who takes
decisions about the way
which the business operates
11. External
Stakeholders
Suppliers
-Businesses need raw materials to provide
goods and services to their customers.
They must maintain good relationships
with suppliers to enjoy benefits such as
discounts, trade credits etc.
12. External
Stakeholders
Pressure Groups
-These groups may have a particular interest
-They would campaign and it could influence the
government on changing to create politics that are in
favor of the pressure groups which may affect a
business
13. External
Stakeholders
Local community
-The business employs labour from the local
community.
A business is likely to do their corporate social
responsibility (CSR) by helping the community
in different ways.