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Understanding and Applying the
Statement on Standards in Personal
Financial Planning Services
Presented by:
Clark M. Blackman II, MA, CFA, CPA/PFS, CIMA, CFP, AIF
Dirk Edwards, CPA/PFS, JD, MBA
Andrea Millar, CPA/PFS
Sarah G. Bradley, CPA
Introduction
About the PFP Section & CPA/PFS Credential
• The AICPA PFP Section provides information,
resources, advocacy and guidance for CPAs who
specialize in providing estate, tax, retirement, risk
management and investment planning advice to
individuals and their closely held entities (learn more
at aicpa.org/PFP)
• The CPA/Personal Financial Specialist (CPA/PFS)
credential distinguishes CPAs as subject-matter
experts who have demonstrated their financial
planning knowledge through experience, education
and testing (learn more at aicpa.org/PFS)
American Institute of CPAs®

Personal Financial Planning Section

2
Introduction
Clark M. Blackman II, MA, CFA, CPA/PFS,
CIMA, CFP, AIF
Alpha Wealth Strategies
Past chair, Responsibilities in PFP Services Task Force
Past chair and vice-chair, PFP Executive Committee
Chair, PFP Fiduciary Task Force
Member, PFP Leg/Reg Task Force
Journal of Accountancy Editorial Adviser

Dirk Edwards, CPA/PFS, JD, MBA
Edwards Consulting, LLC
Chair, Responsibilities in PFP Services Task Force
Past chair and vice-chair, PFP Executive Committee
Past member, National Accreditation Commission (NAC)

American Institute of CPAs®

Personal Financial Planning Section

3
What We’ll Cover
Pathway to standards
Objective of the Statement on Standards in Personal
Financial Planning Services (SSPFPS or the
statement)
Overview of requirements
Why you should care
Applicability: covered persons and services
Compliance toolkit
More information & resources

American Institute of CPAs®

Personal Financial Planning Section

4
Pathway to Standards

December 2013/
January 2014*

Summer 2013
2012

1992-1996
1986
PFP Division
created and
PFP Executive
Committee
formed

PFP EC adopts
Statements on
Responsibilities in
PFP Practice

PFP EC granted
standard-setting
authority

Comment
period for
exposure draft
of proposed
SSPFPS

PFP EC adopts
and issues
SSPFPS

July 1, 2014*
SSPFPS
becomes
effective

*Expected dates
American Institute of CPAs®

Personal Financial Planning Section

5
Foundation of the Statement
Build on the AICPA’s Code of Professional Conduct
•
•
•
•
•

Professional responsibilities
Serving the public interest
Integrity
Objectivity and independence
Due care

Overview of the requirements
• General professional responsibilities and specific responsibilities
for PFP engagements
• Planning the engagement
• Obtaining and analyzing information
• Developing and communicating recommendations
• Implementation, monitoring and updating engagements
• Working with and using the advice of other service providers
American Institute of CPAs®

Personal Financial Planning Section

6
The Objective of the Statement is to…

Provide authoritative
guidance
Establish enforceable
standards to assist
members in fulfilling
their professional
responsibility.

American Institute of CPAs®

Personal Financial Planning Section

7
Why You Should Care
Protect your clients’ interests
Access a framework for delivering PFP services
Understand the parameters of your professional
responsibilities in PFP
Elevate your PFP practice

American Institute of CPAs®

Personal Financial Planning Section

8
PFP Services
PFP is the process of identifying personal financial goals and
resources, designing financial strategies, and making personalized
recommendations (whether written or oral) that, when implemented,
assist the client in achieving these goals. This process may include
implementation of recommendations or monitoring or updating the
engagement. PFP services encompass one or more of the following
activities:
• Cash flow planning
• Risk management/insurance planning
• Retirement planning
• Investment planning
• Estate/gift/wealth transfer planning
• Elder planning
• Charitable planning
• Education planning
• Tax planning
American Institute of CPAs®

Personal Financial Planning Section

9
When Does the AICPA Statement on Standards in Personal
Financial Planning Services Apply to a Member?

American Institute of CPAs®

Personal Financial Planning Section

10
Resources & Where to Find More Information
Standards in PFP Services: Compliance Toolkit*
•
•
•
•
•

Checklists
Engagement letter templates
Whitepapers
Frequently Asked Questions
and more!

aicpa.org/sspfps
Please direct inquiries to the PFP Division staff at
financialplanning@aicpa.org.
*Will be available by mid-January for free for PFP/PFS members; will be available for purchase to AICPA
members and non-members.
American Institute of CPAs®

Personal Financial Planning Section

11
Upcoming Webcasts & Conferences
Save the dates for in-depth webcasts* on SSPFPS:
•
•
•
•
•

Understanding the Requirements of SSPFPS (January 29, 1-2p.m. ET)
Practical Applications: Using the Compliance Toolkit (February 5, 1-2p.m. ET)
Leveraging SSPFPS to Elevate Your Practice (February 12, 1-2p.m. ET)
Rebroadcasts will be available after April 15, 2014.
Registration information will be posted at www.aicpa.org/pfp under CPE & Events when
available.

Upcoming conferences where SSPFPS is on the agenda
•
•

•
•
•
•

AICPA Advanced PFP Conference** January 19-22 at the Aria, Las Vegas
AICPA Conference on Tax Strategies for the High-Income Individual** May 19-20, 2014 at
the Aria, Las Vegas
AICPA Practitioners Symposium and Tech+ Conference June 9-11, 2014 at the Aria, Las
Vegas
AICPA Advanced Estate Planning Conference** July 21-23, 2014 at Swisshotel, Chicago
AICPA Sophisticated Tax Planning for Your Wealthy Clients** November 2014
(Date/Location TBD)
Various CPA associations and state societies

*Archives for PFP/PFS members will be available at aicpa.org/pfp/webseminars.
**PFP/PFS and Tax Section members receive additional discounts on the early-bird and AICPA member price.
American Institute of CPAs®

Personal Financial Planning Section

12

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Understanding and Applying the Statement on Standards in PFP Services

  • 1. Understanding and Applying the Statement on Standards in Personal Financial Planning Services Presented by: Clark M. Blackman II, MA, CFA, CPA/PFS, CIMA, CFP, AIF Dirk Edwards, CPA/PFS, JD, MBA Andrea Millar, CPA/PFS Sarah G. Bradley, CPA
  • 2. Introduction About the PFP Section & CPA/PFS Credential • The AICPA PFP Section provides information, resources, advocacy and guidance for CPAs who specialize in providing estate, tax, retirement, risk management and investment planning advice to individuals and their closely held entities (learn more at aicpa.org/PFP) • The CPA/Personal Financial Specialist (CPA/PFS) credential distinguishes CPAs as subject-matter experts who have demonstrated their financial planning knowledge through experience, education and testing (learn more at aicpa.org/PFS) American Institute of CPAs® Personal Financial Planning Section 2
  • 3. Introduction Clark M. Blackman II, MA, CFA, CPA/PFS, CIMA, CFP, AIF Alpha Wealth Strategies Past chair, Responsibilities in PFP Services Task Force Past chair and vice-chair, PFP Executive Committee Chair, PFP Fiduciary Task Force Member, PFP Leg/Reg Task Force Journal of Accountancy Editorial Adviser Dirk Edwards, CPA/PFS, JD, MBA Edwards Consulting, LLC Chair, Responsibilities in PFP Services Task Force Past chair and vice-chair, PFP Executive Committee Past member, National Accreditation Commission (NAC) American Institute of CPAs® Personal Financial Planning Section 3
  • 4. What We’ll Cover Pathway to standards Objective of the Statement on Standards in Personal Financial Planning Services (SSPFPS or the statement) Overview of requirements Why you should care Applicability: covered persons and services Compliance toolkit More information & resources American Institute of CPAs® Personal Financial Planning Section 4
  • 5. Pathway to Standards December 2013/ January 2014* Summer 2013 2012 1992-1996 1986 PFP Division created and PFP Executive Committee formed PFP EC adopts Statements on Responsibilities in PFP Practice PFP EC granted standard-setting authority Comment period for exposure draft of proposed SSPFPS PFP EC adopts and issues SSPFPS July 1, 2014* SSPFPS becomes effective *Expected dates American Institute of CPAs® Personal Financial Planning Section 5
  • 6. Foundation of the Statement Build on the AICPA’s Code of Professional Conduct • • • • • Professional responsibilities Serving the public interest Integrity Objectivity and independence Due care Overview of the requirements • General professional responsibilities and specific responsibilities for PFP engagements • Planning the engagement • Obtaining and analyzing information • Developing and communicating recommendations • Implementation, monitoring and updating engagements • Working with and using the advice of other service providers American Institute of CPAs® Personal Financial Planning Section 6
  • 7. The Objective of the Statement is to… Provide authoritative guidance Establish enforceable standards to assist members in fulfilling their professional responsibility. American Institute of CPAs® Personal Financial Planning Section 7
  • 8. Why You Should Care Protect your clients’ interests Access a framework for delivering PFP services Understand the parameters of your professional responsibilities in PFP Elevate your PFP practice American Institute of CPAs® Personal Financial Planning Section 8
  • 9. PFP Services PFP is the process of identifying personal financial goals and resources, designing financial strategies, and making personalized recommendations (whether written or oral) that, when implemented, assist the client in achieving these goals. This process may include implementation of recommendations or monitoring or updating the engagement. PFP services encompass one or more of the following activities: • Cash flow planning • Risk management/insurance planning • Retirement planning • Investment planning • Estate/gift/wealth transfer planning • Elder planning • Charitable planning • Education planning • Tax planning American Institute of CPAs® Personal Financial Planning Section 9
  • 10. When Does the AICPA Statement on Standards in Personal Financial Planning Services Apply to a Member? American Institute of CPAs® Personal Financial Planning Section 10
  • 11. Resources & Where to Find More Information Standards in PFP Services: Compliance Toolkit* • • • • • Checklists Engagement letter templates Whitepapers Frequently Asked Questions and more! aicpa.org/sspfps Please direct inquiries to the PFP Division staff at financialplanning@aicpa.org. *Will be available by mid-January for free for PFP/PFS members; will be available for purchase to AICPA members and non-members. American Institute of CPAs® Personal Financial Planning Section 11
  • 12. Upcoming Webcasts & Conferences Save the dates for in-depth webcasts* on SSPFPS: • • • • • Understanding the Requirements of SSPFPS (January 29, 1-2p.m. ET) Practical Applications: Using the Compliance Toolkit (February 5, 1-2p.m. ET) Leveraging SSPFPS to Elevate Your Practice (February 12, 1-2p.m. ET) Rebroadcasts will be available after April 15, 2014. Registration information will be posted at www.aicpa.org/pfp under CPE & Events when available. Upcoming conferences where SSPFPS is on the agenda • • • • • • AICPA Advanced PFP Conference** January 19-22 at the Aria, Las Vegas AICPA Conference on Tax Strategies for the High-Income Individual** May 19-20, 2014 at the Aria, Las Vegas AICPA Practitioners Symposium and Tech+ Conference June 9-11, 2014 at the Aria, Las Vegas AICPA Advanced Estate Planning Conference** July 21-23, 2014 at Swisshotel, Chicago AICPA Sophisticated Tax Planning for Your Wealthy Clients** November 2014 (Date/Location TBD) Various CPA associations and state societies *Archives for PFP/PFS members will be available at aicpa.org/pfp/webseminars. **PFP/PFS and Tax Section members receive additional discounts on the early-bird and AICPA member price. American Institute of CPAs® Personal Financial Planning Section 12