Carnem (Meropenem) Antibiotic presentation by uMx

1. Carnem(Meropenem)
Laderly Bio-Tech Pharma

2. CASE STUDY # 5
“Doctor is prescribing Imipenem
and other drugs”
By
Tariq
Javed
Umais

3. Customer profile
• Pulmonologist
• Head of department
• Tienam 10 patients/Month : 500mg 6-8hrly
– Lung abscess
– Pneumonia
– Empyma
– VAP
• Does not use Meropenem
• Other options are Cephalosporins
• Doctor likes followup and Academic Activities

4. Competition activities
• Ward presentation
• Gifts
• Sponsorships
• Samples

5. Our objective
• Convince the doctor to prescribe Carnem
• Probbing
• Share Features and Benefits of Carnem
• Activities
• Commitment(4 Patients /month)
• Follow up
• Patient Monitering
• Sales Analysis

6. Our strategy
• To know the buying motive
• To find out influencer
• To know his opinion about Meropenem
• Establishing the superiority of Carrnem
• To find out the type of activity required
• Fulfilling the need better than competition
• Getting commitment

7. Detailings
• Carnem a confident and reliable empiric
monotherapy for moderate to severe infections
• FAB
Feature Benifit
Ultra broad spectrum Ideal for monotherapy
New latest carbapenem Low resistence
Penetrates into csf Covers wide range
Carnem needs lower mic than Superior than imipenem in
imipenem(.03 - .12) LRTI(91% than 75%)
Bolus inj Easy Admnistration

8. Activities
• Weekly visit
• Trial
• Ward presentation
• Comitment
• Focus on registrars for follow up
• Monitoring of pharmacy
• On need sponsorship

9. Patient monitoring
• Check the dose and administration
• Ward visit on alternative day
• Fever monitoring
• Sharing the drug response

10. “Change your thoughts and you change your
world.”
(Norman Vincent Peale)
Thanks