5. TAPPING IN TO INSIGHT SOURCES
“Motilal Oswal has created wealth
for lot of investors over years.”
MF Product Manager
“Raamdeo Agarwal is the face of the brand, investors
recognise him as the most bullish investor in market.”
Securities Sales Executive
“Motilal Oswal is one of the most
trusted brand in India when it
comes to financial services.”
MF Product Manager
Source: In-depth, online research across 20 consumers and customers, SEC AB, 25-35, urban India
6. Source: In-depth, online research across 20 consumers and customers, SEC AB, 25-35, urban India
TAPPING IN TO INSIGHT SOURCES
“Motilal Oswal is very intensive at their analysis when
it comes to analysing firms.”
Fund Analyst & Active investor
“Motilal Oswal has built their brand over years by
trading aggressively in Indian markets.”
MF Distributor
7. Source: In-depth, online research across 20 consumers and customers, SEC AB, 25-35, urban India
We are seen more as reputed, bullish
brokers.
Market thinks…
8. Perception of MO
Source: In-depth, online research across 20 consumers and customers, SEC AB, 25-35, urban India
BULLISH
NATURE OF
PROMOTERS
WEALTH
CREATORS
FOCUSSED &
STRAIGHT
ADVICE
HIGHLY
TRUSTED
FINANCIAL
EXPERT
PHENOMENAL
GROWTH
STORY
NICHE
EXPERTISE IN
EQUITY
9. How is equity investment perceived
by Indian investors?
10. TAPPING INTO INSIGHT SOURCES
“You need serious expertise to
make money in stocks. Find a
fund manager or study
everything about the markets.”
Active Investor
“Timing and accuracy are the most important things when
you are thinking about serious equity investing.”
HNI Investor
“Indian market has the biggest
opportunities available because
the investor penetration is low.”
PE Analyst
Source: In-depth, online research across 20 consumers and customers, SEC AB, 25-35, urban India
11. Source: In-depth, online research across 20 consumers and customers, SEC AB, 25-35, urban India
TAPPING INTO INSIGHT SOURCES
“Stock market is not for everybody, needs courage and lot of stable
mind to make good decisions.”
HNI Non-nvestor
“I only invest in SIPs because I don’t think I can spare enough
time for investing and don’t want to take risks without complete
study.”
New Investor
12. UNIQUE THINKING OF EQUITY
Source: In-depth, online research across 20 consumers and customers, SEC AB, 25-35, urban India
RATIONAL
OVER
EMOTIONAL
HIGH GROWTH
VS CAUTIOUS
STABILITY
OVER IMPULSE
RESEARCH
OVER GUT
FOCUS OVER
SCATTERED
ATTENTION
CONVICTION
OVER DOUBT
EQUITY
INVESTING
AN ASSET CLASS IN A
CLASS OF ITS OWN
13. A unique kind of thinking makes it
pliable for claiming expertise
EQUITY
EXPERT
EQUITY
INVESTING
14. To claim expertise, we need to own these
very specialized skills comprehensively.
EQUITY
EXPERT
SPECIALISED
SKILLS
15. EQUATING MO TO EQUITY THINKING
Saying ‘No’ to those who are used to
hearing ‘Yes’
Unflinching nerves to handle the ups &
downs
Knack to separate gems from the junk
through thorough research
Long-term perspective over short-term
events
Ability to own the decisions and passion
towards your work
RATIONAL
OVER
EMOTIONAL
HIGH GROWTH
VS CAUTIOUS
STABILITY
OVER IMPULSE
RESEARCH
OVER GUT
FOCUS OVER
SCATTERED
ATTENTION
CONVICTION
OVER DOUBT
