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Does being ambitious matter? 692 SME's give their feedback.
- 1. A SURVEY FROM CIRCLE RESEARCH OF... OF COMPANIES 45%OF THESE CONSIDER MORE AMBITION = MORE ACHIEVEMENT MORE THAN AMBITIOUS? WHO’S SAID THEY WERE AMBITIOUS THEMSELVES VERY AMBITIOUS MATTER? WHY DOES COMPANIES. EMPLOYING... PERSONNEL OR LESS... BUSINESS IS POWERED BY AMBITION. WHETHER IT’S THE DESIRE TO MAKE MONEY, IMPROVE THE LIVES OF WORKERS, OR MAKE A MARK ON SOCIETY, IT’S THESE AMBITIONS THAT DRIVE BUSINESSES FORWARD. SO, WHAT ARE THEIR AMBITIONS? And, more importantly, how can focusing on those ambitions lead to better performance? THAT CONSIDER THEMSELVES AMBITIOUS. MORE THAN 1 IN 6 VERY AMBITIOUS COMPANIES 50% SAW 1IN 6 REVENUE GROWTH OVER THE LAST TWO YEARS. THAT’SMORETHANTWICE ASMANYCOMPAREDWITH 27% OF THE VERY AMBITIOUS EXPECT ANOTHER... 50% GROWTH OVER THE NEXT TWO YEARS. IT’SJUST11%FOR AMBITIOUSCOMPANIES. THE KEY AREAS OF AMBITION FOR WHOLESALE DISTRIBUTION AMBITIOUS BUSINESSES FOCUS ON THREE DISTINCT AREAS: 47% ACHIEVING GROWTH 24% 24% CUSTOMER SUCCESS BUSINESS IMPROVEMENT AMBITIONS FOR GROWTH WHERE DO BUSINESSES THAT AIM TO GROW SEE THEIR PRIORITIES? WANT TO GROW THEIR REVENUE 64% WANT TO INTRODUCE NEW PRODUCTS AND SERVICES 42% HAVE PLANS TO EXPAND INTO NEW TERRITORIES 43% HOW DO AMBITIOUS COMPANIES WANT TO IMPROVE THEIR BUSINESS? OF BUSINESSES WANT THEIR EMPLOYEES TO BE MORE EFFICIENT OFAMBITIOUSSMES KNOW THEY NEED TO RESPOND BETTER TO CHANGING MARKET CONDITIONS HOW DO THEY FOCUS ON CUSTOMER SUCCESS? 62% KNOW THEY NEED TO DELIVER PRODUCTS ON TIME, AND TO STANDARD 52% WANT TO UNDERSTAND THEIR CUSTOMERS BETTER, 36% WANT TO IMPROVE THEIR CUSTOMERS’ LIVES. WHAT ELSE DO THEY WANT TO DO? AS WELL AS AMBITIONS FOR GROWTH AND IMPROVEMENT, 4% OF AMBITIOUS COMPANIES WANT TO IMPROVE SOCIETY. TO DO THIS: TECHNOLOGY IS ESSENTIAL 87%OFBUSINESSESSURVEYEDAGREETHATEXCELLENTTECHNOLOGYAND COMMUNICATIONS SYSTEMS ARE CRITICAL TO ACHIEVING THESE AMBITIONS. IN FACT: 84% 75% 69% SAY THAT INVESTMENT IN TECHNOLOGY HAS RESULTED IN REAL BUSINESS BENEFITS USE TECHNOLOGY TO DIFFERENTIATE THEMSELVES FROM COMPETITORS AIM TO BE THE FIRST BUSINESS TO ADOPT NEW TECHNOLOGIES SEE HOW YOU COULD BUILD ON your ambitions Source: "Ambition: Why being ambitious matters and how SMEs are achieving their goals" A Circle Research Study, sponsored by SAP READ THE FULL REPORT 17% 8% WANT TO IMPROVE THEIR EMPLOYEES’ LIVES AIM TO MAKE A POSITIVE IMPACT ON THE LOCAL COMMUNITY CONTRIBUTE TO CHARITABLE CAUSES 32% SO, WHAT ABOUT WHOLESALE DISTRIBUTION?