course material

1. Deliverable 7 – Social Media Plan Assignment Content Competencies
Analyze
Student Success CriteriaView the grading rubric for this deliverable by selecting the “This
item is graded with a rubric” link, which is located in the Details & Information
pane.*Format in APA and don’t forget to cite your sources.*InstructionsSocial media use is
critical to a dynamic and competitive brand, whether that brand is something you sell, a
group home, a non-profit organization, or your self-image. This project will get you thinking
about effective ways to shape your social media tools to make the most of your brand, to
keep consumers talking and thinking about your brand, and to get interaction from those
you seek to sell to or to help. You will take a look at what you post to social media, possible
responses or reactions you will receive, as well as use social media trends and society
controls to keep your brand meeting your goals.Your final project should include a plan for
the following: how you will utilize a minimum of four social media sites; what your target
audience will be; your use of contacts, outreach, and advertising best practices; your posting
do’s and don’ts; and explanations of your choices using the sources from the course and
others you find.If you have a real business, brand, or site to work on, you can start by
putting the site profiles into the four social media sites you have chosen (e.g. Facebook,
Twitter, etc.). Screenshots will work for these that you have really made. If you don’t really
have a business or brand, you do not need to create faux profiles. However, you should
write the information you would include in your profile for each one.In summary, your plan
should contain: