Four recent projects

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Four examples of our work from 2011. We've produced a printed version (hence the wording on page 3). If you'd like us to send you a copy, please contact chris.thurling@3sixty.co.uk and he'd be happy to pop a copy in the post!

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Four recent projects

  1. 1. 4 Recent Projects From assignment to conclusion January – April 2011
  2. 2. 2 Contents Cofunds............................................................................................... 4 Andrews Estate Agents ...................................................................... 12 Bristol Airport ...................................................................................22 William Golding................................................................................ 30
  3. 3. 3A digital creative agency producingsomething in print?At 3Sixty we spend most of our time putting the experience of using digital at yourfingertips. But, sometimes, it’s just nice to do something you can actually hold inyour hands.So here it is, a brochure of 4 recent digital projects, demonstrating some of ourthinking – simple ideas that have grown and achieved impressive results.Read it, pass it around, wedge it under the table leg to stop it rocking; as long as it’sbeen useful!
  4. 4. 4 Redesigning the UK’s largest independent investment platform
  5. 5. 5ProblemCustomers asked“Why does financial services have to be so complicated?”We agreedSo we designed the Cofunds platform to be so simpleand intuitive that it leads to genuine brand advocacy.
  6. 6. 6 Brand guidelines that work. Yes, even online! A weighty tome containing your print guidelines thumps satisfyingly onto your desk. All the tools needed to roll out your shiny new brand appear correct. Then you turn to the digital guidelines ... they look okay. Then, after a month or two, your internal teams complain they can’t use them in the real world. Your external digital agency starts complaining that they are restrictive and based on narrow formulas. Sound familiar? 3Sixty developed a unique form of brand architecture for Cofunds, including a range of principles based on user centred design. This enabled them to roll out everything from websites, emails, social media, print, advertising, exhibitions and even their internal wayfinding system.
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  9. 9. 9Some of our key achievementsfor Cofunds since 2009New brandPlacing user experience at theheart of everything Cofundsstands for.Information architectureSimplifying a highly complexfinancial platform.45 websitesWorking with Cofunds to rollout the changes across 45websites.
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  11. 11. 11“ The process is blended with insight, experience, ideas and best practice. We think we’re good at what we do, but it was clear that 3Sixty provided a missing element in our strategic development – usability design. Stephen Wynne-Jones Head of Marketing, Cofunds
  12. 12. 12 User centred redesign gets results for estate agency website.
  13. 13. 13ProblemAndrews customers were frustratedThe old website did not reflect their needs. Property washard to find, images were poor, branches were assignedareas based on business needs, not user needs.Designing the user experienceUsability testing created a list of user needs which weadded to the core business considerations. Then weredesigned the customer journey placing search at itsheart.
  14. 14. 14 The result A website that works across multiple devices: desktop, mobile, tablet.
  15. 15. 15With search at its heartOptimised for SEO and withsearch functionality on every page. The architecture of the site was designed to create a robust SEO solution to capture users wherever their property search process starts. Techniques similar to those employed by the portal property sites were used, so now Andrews can be found when users search for specific property queries from search engines. Over time this will bring Andrews additional customers that were previously being lost to their competitors, and to portals.
  16. 16. 16 Advanced Search Research showed us that people exclude a lot of properties by searching for overly-refined requirements too soon – which causes them disappointment. We ensured search results gave them what they wanted, without excluding options.
  17. 17. 17This led us to split the search, using an initial locationbased query, followed by a refinement process.
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  19. 19. 19We also wanted to build on Andrews’ work within the community,setting up links with local photographers, who provide Andrewswith authentic, professional images for their homepage.
  20. 20. 20 “ Getting a good, experienced digital agency outside of London was important to us. We chose 3Sixty as it was clear they had the understanding and processes in place to ensure our new website was based on what customers really expected – but with an innovative design too.” Jeremy Francis Head of Marketing, Andrews
  21. 21. 21ResultsBranches are now taking bookingsfor viewings and valuationsdirectly from the site, generatingleads based on the quality of theproperty listings online.Andrews have embraced digital,investing in iPads for every branchto help customers browseproperties, and developing astrategy to support theircustomers online.
  22. 22. 22 D
  23. 23. 23Destinations Customers asked “Where can I fly from Bristol?”
  24. 24. 24 Search View Predictive List view of search destinations Browse Inspire Bespoke Google maps clickable map mash-up
  25. 25. 25Drab wins no-one’s attention.So we included some special features to capture people’s imaginations:
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  27. 27. 27InspireGoogle maps mash-up gathers customers’ photosand pins them to their destinations; a useful andcharming experience.
  28. 28. 28 Search and ye shall find. We developed intelligent predictive search to help users find their destinations and prevent errors.
  29. 29. 29Intelligent predictive search
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  33. 33. 33ProblemThe William Golding website was over five yearsold and significantly out of date.SolutionAn elegantly simplified design that allowed thecontent to do the talking.
  34. 34. 34 The website also needed to promote the centenary in 2011, and cement William Golding’s place as a writer of cultural significance for a younger generation.
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  37. 37. 37A design reflecting the essence of William Golding and showcasing the wonderful photography.
  38. 38. 38 “ We are return customers to 3Sixty and wouldn’t go anywhere else. Design matters and their client-focused service is superb. They really take the trouble to learn ‘what we are about’ and to produce visual, functional all-round wonderful results. Value for money and total satisfaction. Terrell Carver Director, William Golding Limited
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  40. 40. 40 3Sixty is a digital creative agency. For more information: Chris Thurling chris@3Sixty.co.uk +44 (0)117 90 77 360 www.3Sixty.co.uk 1st Floor, Clifton Heights, Triangle West, Bristol, BS8 1EJ

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