Four examples of our work from 2011. We've produced a printed version (hence the wording on page 3). If you'd like us to send you a copy, please contact chris.thurling@3sixty.co.uk and he'd be happy to pop a copy in the post!

1. 4 Recent
Projects
From assignment to conclusion
January – April 2011

2. 2
Contents
Cofunds............................................................................................... 4
Andrews Estate Agents ...................................................................... 12
Bristol Airport ...................................................................................22
William Golding................................................................................ 30

3. 3
A digital creative agency producing
something in print?
At 3Sixty we spend most of our time putting the experience of using digital at your
fingertips. But, sometimes, it’s just nice to do something you can actually hold in
your hands.
So here it is, a brochure of 4 recent digital projects, demonstrating some of our
thinking – simple ideas that have grown and achieved impressive results.
Read it, pass it around, wedge it under the table leg to stop it rocking; as long as it’s
been useful!

4. 4
Redesigning the UK’s largest
independent investment platform

5. 5
Problem
Customers asked
“Why does financial services have to be so complicated?”
We agreed
So we designed the Cofunds platform to be so simple
and intuitive that it leads to genuine brand advocacy.

6. 6
Brand guidelines that work.
Yes, even online!
A weighty tome containing your print guidelines thumps satisfyingly onto your desk. All
the tools needed to roll out your shiny new brand appear correct. Then you turn to the
digital guidelines ... they look okay.
Then, after a month or two, your internal teams complain they can’t use them in the real
world. Your external digital agency starts complaining that they are restrictive and based
on narrow formulas.
Sound familiar?
3Sixty developed a unique form of brand
architecture for Cofunds, including a range of
principles based on user centred design. This
enabled them to roll out everything from websites,
emails, social media, print, advertising, exhibitions
and even their internal wayfinding system.

7. 7

8. 8

9. 9
Some of our key achievements
for Cofunds since 2009
New brand
Placing user experience at the
heart of everything Cofunds
stands for.
Information architecture
Simplifying a highly complex
financial platform.
45 websites
Working with Cofunds to roll
out the changes across 45
websites.

10. 10

11. 11
“ The process is blended with insight,
experience, ideas and best practice.
We think we’re good at what we do,
but it was clear that 3Sixty provided
a missing element in our strategic
development – usability design.
Stephen Wynne-Jones
Head of Marketing, Cofunds

12. 12
User centred redesign
gets results for estate agency website.

13. 13
Problem
Andrews customers were frustrated
The old website did not reflect their needs. Property was
hard to find, images were poor, branches were assigned
areas based on business needs, not user needs.
Designing the user experience
Usability testing created a list of user needs which we
added to the core business considerations. Then we
redesigned the customer journey placing search at its
heart.

14. 14
The result
A website that works across multiple
devices: desktop, mobile, tablet.

15. 15
With search at its heart
Optimised for SEO and with
search functionality on every page.
The architecture of the site was designed to create
a robust SEO solution to capture users wherever
their property search process starts.
Techniques similar to those employed by the
portal property sites were used, so now Andrews
can be found when users search for specific
property queries from search engines.
Over time this will bring Andrews additional
customers that were previously being lost to their
competitors, and to portals.

16. 16
Advanced Search
Research showed us that people exclude a lot of properties by
searching for overly-refined requirements too soon – which
causes them disappointment. We ensured search results gave
them what they wanted, without excluding options.

17. 17
This led us to split the search, using an initial location
based query, followed by a refinement process.

18. 18

19. 19
We also wanted to build on Andrews’ work within the community,
setting up links with local photographers, who provide Andrews
with authentic, professional images for their homepage.

20. 20
“
Getting a good, experienced digital agency
outside of London was important to us.
We chose 3Sixty as it was clear they had
the understanding and processes in place to
ensure our new website was based on what
customers really expected – but with an
innovative design too.”
Jeremy Francis
Head of Marketing, Andrews

21. 21
Results
Branches are now taking bookings
for viewings and valuations
directly from the site, generating
leads based on the quality of the
property listings online.
Andrews have embraced digital,
investing in iPads for every branch
to help customers browse
properties, and developing a
strategy to support their
customers online.

22. 22
D

23. 23
Destinations
Customers asked “Where can I fly from Bristol?”

24. 24
Search View
Predictive List view of
search destinations
Browse Inspire
Bespoke Google maps
clickable map mash-up

25. 25
Drab wins no-one’s attention.
So we included some special features to capture
people’s imaginations:

26. 26

27. 27
Inspire
Google maps mash-up gathers customers’ photos
and pins them to their destinations; a useful and
charming experience.

28. 28
Search and ye shall find.
We developed intelligent predictive search to help users find
their destinations and prevent errors.

29. 29
Intelligent predictive search

30. 30

31. 31

32. 32

33. 33
Problem
The William Golding website was over five years
old and significantly out of date.
Solution
An elegantly simplified design that allowed the
content to do the talking.

34. 34
The website also needed to promote the centenary in 2011, and cement William Golding’s
place as a writer of cultural significance for a younger generation.

35. 35

36. 36

37. 37
A design reflecting the essence of William Golding and showcasing the wonderful photography.

38. 38
“
We are return customers to 3Sixty and wouldn’t go
anywhere else. Design matters and their client-focused
service is superb. They really take the trouble to learn
‘what we are about’ and to produce visual, functional
all-round wonderful results. Value for money and total
satisfaction.
Terrell Carver
Director, William Golding Limited

39. 39

40. 40
3Sixty is a digital
creative agency.
For more information:
Chris Thurling
chris@3Sixty.co.uk
+44 (0)117 90 77 360
www.3Sixty.co.uk
1st Floor, Clifton Heights, Triangle West, Bristol, BS8 1EJ