Are you clear, concise and compelling, or disorganized and confused? Does your writing communicate clearly with global partners? Persuasive Business Writing™ is a hands-on training session that helps participants communicate better in professional business writing. Through a combination of instruction, demonstration & practice this session teaches you to deliver professional business writing results for global audiences time and time again. Benefits: - Improve your writing confidence - Understand & engage your global audience - Learn to get started quickly - Organize messages effectively - Save time completing writing projects - Overcome writing obstacles - Energize your writing with word choice - Persuade readers to take action - Understand the power of visuals - Get handy reference checklists who should attend - Company Chairman & Directors - VPs, GMs of Corporate Communications - Heads & Managers of Advertising - Business Development Managers - Sales & Marketing Professionals - Media & Public Relations Managers - Executives, Managers & Team Leaders - HR, Administrative & Support Staff - Professionals who Write Business Documents - Project & Line Managers workshop materials Every participant receives a copy of the Persuasive Business Writing™ Manual and handouts in the session. Download the PDF brochure today, or Contact Kris at kris@360bsi.com to register your seats.

1. PERSUASIVE
BUSINESS
WRITING ™
17 - 18 MARCH 2013
MANAGEMENT RADISSON BLU
SERIES DUBAI DEIRA CREEK UAE
COURSE OVERVIEW YOUR INTERNATIONAL
• Are you clear, concise and compelling, or disorganized and confused?
COURSE FACILITATOR
• Does your writing communicate clearly with global partners?
Suzanne Guthrie
Persuasive Business Writing™ is a hands-on training session that helps
participants communicate better in professional business writing. Whether you Director of Learning
write memos, reports, emails or promotional literature your writing says a lot Bold New Directions
about you.
Learn professional writing techniques to get your message across in a With over 20 years of experience in corporate
persuasive, organized and timely manner. Learn to start and finish any writing communications, organizational change, and
management, Suzanne Guthrie brings an enthusiasm and
project efficiently. Learn to identify and overcome obstacles to your writing passion to her work that is well received by diverse client
success. Learn to understand the behavioral style & communication preferences groups.
of your audience.
Suzanne’s unique perspective comes from her varied
Through a combination of instruction, demonstration & practice this session experience in both the corporate and public sectors where
teaches you to deliver professional business writing results for global audiences she has worked in marketing, management and corporate
communication roles.
time and time again.
Suzanne loves supporting professional growth and uses
her coaching skills to draw out individual strengths. Her
Workshop Benefits: rich approach to facilitation centers on helping
professionals develop new competencies and confidence
Improve your writing confidence that translate into enhanced performance in the workplace.
Understand & engage your global audience Suzanne’s formal education includes a master’s degree
Learn to get started quickly from the University of Toronto (Canada) with a focus on
organizational administration. She is a graduate of the
Organize messages effectively innovative Coaches Training Institute and holds a diploma
in Advanced Communications.
Save time completing writing projects
She leads training in the areas of business communications,
Overcome writing obstacles
powerful presentations, persuasive writing, emotional
Energize your writing with word choice intelligence and professional resilience. She is an active
member of the International Coach Federation, the
Persuade readers to take action National Speakers Association, and the American Society of
Understand the power of visuals Training & Development.
Get handy reference checklists Suzanne is also the editor of the newly published
management development book called Managing From
The Inside Out available in electronic and paper versions.
She has delivered communications training and
LATEST TESTIMONIALS consultation to Fortune 500 firms across North America,
South America and Europe.
“Suzanne Guthrie has a remarkable ability to convey complex information in
a way that cuts to the core of the topic and teaches the key elements needed
to make real change. ”
- Jean Gran, Financial Consultant, NorthStar Financial Counselling EXCLUSIVE TAKEAWAYS:
“Suzanne is an upbeat and dynamic facilitator. We’ve been very satisfied Workshop Materials: Every participant
with the results of our relationship with Suzanne.” receives a copy of the Persuasive Business
- Doreen Boettcher, Wells Fargo Home & Consumer Finance Group Writing™ Manual and handouts containing
an overview of the course, including
“Suzanne is a fantastic facilitator and an inspiring consultant!”
- Amanda Koenig, Director, United Health Group
worksheets, examples and exercises.
© 360 BSI (M) Sdn Bhd (833835-X), Level 8 Pavilion KL, 168 Jalan Bukit Bintang, 55100 Kuala Lumpur, Malaysia. 1

2. COURSE
CONTENT
DAY1 GETTING STARTED WITH
PERSUASIVE BUSINESS WRITING WHY THIS EVENT
Assessing Your Writing & its Impact This experiential exercise-filled learning program
helps participants learn a step-by-step process
Considering the 3 C’s of Global Business Writing for writing to global audiences.
Exploring a Step by Step Approach to Your Business Writing By applying the writing process to actual topic
Using the 3 R’s Planning Tool areas participants learn how easily they can get
started and complete well organized &
Understanding Readers’ Behavioral Styles persuasive writing projects.
Contemplating Communication Preferences The combination of instruction, quick exercises
Choosing a Starting Strategy and reference materials translates to real skills
that can be put to work immediately for greater
Organizing Your Concepts writing success.
Drafting Faster for Better Outcomes
DAY2 EDITING FOR SUCCESSFUL
WRITING OUTCOMES
Leveraging Sentence Structure
Activating Writing Style
Editing unnecessary phrases & words
Reducing Communication Roadblocks
Improving the Effectiveness of Visuals
Considerations for Digital Applications
Fine-tuning for Global Audiences
Utilizing Quick Checklists
Mapping Out Future Steps
WHO SHOULD ATTEND
Company Chairman & Directors
VPs, GMs of Corporate Communications
Heads & Managers of Advertising
There are no pre-requisites or designated experience levels required of participants attending this
Business Development Managers
workshop.
Sales & Marketing Professionals
Media & Public Relations Managers
Executives, Managers & Team Leaders
HR, Administrative & Support Staff
Either write something worth reading Professionals who Write Business Documents
Project & Line Managers
or do something worth writing.
- Benjamin Franklin
COURSE SCHEDULE
8.00 Registration & Coffee/Tea
8.30 Workshop commences
10.10 - 10.30 Morning coffee/tea
12.30 - 13.30 Lunch
14.40 - 15.00 Afternoon coffee/tea
16.00 End of day
2

3. PERSUASIVE
BUSINESS REGISTRATION FORM
WRITING ™
Fax: +603 9205 7788
Tel: +603 9205 7772
17 - 18 MARCH 2013
Mobile: +6016 3326 360
RADISSON BLU
DUBAI DEIRA CREEK Email: kris@360bsi.com
UAE
DELEGATES IN-HOUSE TRAINING
1 Name : 360 BSI is passionate about providing strategic technical
programs and high potential training solutions across the
Name on tag : region to build personal competencies and organizational
capability.
Job Title :
You will receive practical training from a professionally
Email : qualified educator with over twenty years of teaching and
training experience.
Mobile :
Please feel free to mix-and-match topics from the areas listed
2 Name : below to get the right training content for your staff. Other
topics may be available upon request.
Name on tag :
OTHER PUBLIC COURSES
Job Title : The Craft of Technical & Scientific Writing & Presentation
Email : Finance & Budgeting for Technical Professionals
Talent Acquisition and Behavioural Interviewing
Mobile : Globalised Compensation and Rewards Systems
Powerful Business Communication & Presentation Skills
3 Name : Record & Document Management
Name on tag : Creating Customer Loyalty ™
Job Title : Hotel Contact Details:
Email : For Room Reservation, contact us for 360BSI corporate rates.
Telephone: 00971 4 2057105 Fax: 00971 4 2234698
Mobile : E-mail: reservations.dxbza@radissonblu.com
Radisson BLU Hotel, Dubai Deira Creek
AUTHORIZATION Baniyas Road, P.O. Box 476, Dubai, UAE
(This form is invalid without a signature)
General Information:
Name : 1 Closing date for registration is 10th March 2013.
2 The fees cover lunch, tea breaks, materials and certificate.
Job Title : 3 Official confirmation will be sent, once registration has
Email : been received.
4 Participants will need to arrange their own accommodation.
5 Attire: Smart Casual
Tel : ( )
Cancellations/Substitutions
Organization :
Substitutions are welcome at any time. Please notify us at
Address : least 2 working days prior to the event. All cancellations will
carry a 10% cancellation fee, once a registration form is
received. All cancellations must be in writing by fax or email
at least 2 weeks before the event date. Cancellations with
less than 2 weeks prior to the event date carry a 100% liability.
However, course materials will still be couriered to you.
Signature : Date: / /
Thank you for your registration!
FEES (please tick as appropriate) PAYMENT DETAILS
DUBAI, UAE: 17 - 18 MARCH 2013 Payment is required within 5 days upon receipt of
the invoice.
Bank transfer:
USD 1,995 per delegate 360 BSI (M) Sdn Bhd
USD 4,995 - Special for Group of 3 HSBC Bank Malaysia Berhad
USD 7,500 - Special for Group of 5 Bukit Bintang Branch, Kuala Lumpur, Malaysia
Account No: 203-371059-725
The fee does not include any taxes (withholding or otherwise). In case of any taxes applicable
the client has to ensure that the taxes are paid on top of the investment fee paid for the course. Swift No: HBMBMYKL
Compliance with the local tax laws is the responsibility of the client.
* Save up to 50% for In-house Training program All payments must be received prior to the event date
© 360 BSI (M) Sdn Bhd (833835-X), Level 8 Pavilion KL, 168 Jalan Bukit Bintang, 55100 Kuala Lumpur, Malaysia. www.360bsi.com 3