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4个靠谱的数字阅读趋势 ZHONSUN http://t.sina.com.cn/shootnocy http://blog.sina.com.cn/shootnocy
一、内容免费趋势 1、部分免费 2、全部免费
导航区(二级栏目区): 促销、免费链接在最前面,比较方便。 有散文和杂文的分类,但可惜没内容。
“经典”栏目,(起点中文网上也有) 老的,经典的东西,持续的购买力,有必要拿出来。 情人还是老的好。
二、轻阅读是趋势 定义: 1、段子、笑话类 2、1500-5000字的短篇小说 3、漫画(例如四格)  目前是调和剂,未来是一个重要的细分市场。
轻小说,外文的分类,不错, 而且我建议,在首屏的第一栏,应该是轻小说,甚至是短信,浅度阅读中的浅度,适合休闲,放松,快餐式的。
手机小说阅读网: http://wap.readnovel.com 每日一笑,急性阅读,短的乐趣,段子,笑话,短篇,2000字内。
起点中文的《手机小说报》的短篇很有想法。
三、阅读+社区+互动是趋势
例如:3G书城 1、全本、短篇,杂志,最大的需求作为二级页面; 2、资讯,而且后面有专区,这个很有意思,最新的讯息,作家,作者的情况。 3、含书讯,书摘,专访。
关于互动 3G书城的论坛做的不错。特别是个人专辑,博学榜。
四、用户理性化(出版类的增多)
借鉴:视频网站的正版化趋势
总结:3个多元化 形式多元化: 小说到漫画,杂志,报纸等。   终端多元化: 阅读器、智能手机、ipad类的平板电脑的逐渐普及,用户多元化,内容多元化,市场才真正开始。   内容多元化: 儿童阅读,历史,地理,财经。。。
钟  雄 MTC组织联合创始人,移动营销(MM)知名观察家,资深通信行业营销传播运营策划,对国际国内移动商务发展有独到见解,被多家杂志和网站聘为专栏作家,任多个网站和增值业务提供商战略顾问。提出空罐运营理论、“随便”商业价值构想和品牌定格思想。zhonsun#hotmail.com(请将#换@。) 7个正在发生的移动互联网趋势 推荐博文 无线阅读梦游6大陷境 11款全球最棒的移动应用 2010年移动互联网营销的五个趋势

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四个靠谱的数字阅读趋势