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How	
  2ways2wealth	
  evolved	
  	
  
Developing	
  a	
  total	
  education	
  product	
  was	
  the	
  plan	
  for	
  Wealth	
  FX	
  originally,	
  although	
  that	
  in	
  itself	
  
laid	
  bare	
  some	
  truths	
  about	
  the	
  type	
  of	
  products	
  that	
  were	
  around	
  in	
  Australia	
  in	
  2007	
  in	
  the	
  FX	
  
industry.	
  
There	
  were	
  no	
  real	
  Australian	
  based	
  FX	
  brokers,	
  there	
  were	
  a	
  few	
  commodity	
  companies	
  but	
  it	
  was	
  
mainly	
  buying	
  from	
  a	
  broker	
  over	
  the	
  phone.	
  
Share	
  trading	
  platforms	
  had	
  started	
  to	
  become	
  very	
  popular	
  and	
  so	
  the	
  move	
  towards	
  technology	
  
and	
  technological	
  solutions	
  made	
  the	
  decision	
  as	
  to	
  which	
  company	
  and	
  more	
  importantly	
  which	
  
technology	
  to	
  align	
  ourselves	
  with	
  was	
  limited	
  to	
  small	
  MT4	
  brokers	
  who	
  were	
  untried	
  or	
  one	
  of	
  the	
  
larger	
  New	
  Your	
  outfits.	
  
It	
  was	
  the	
  quality	
  of	
  the	
  charting	
  program	
  that	
  led	
  Wealth	
  FX	
  to	
  do	
  business	
  with	
  FXCM	
  in	
  early	
  
2007.	
  The	
  Marketscope	
  charts	
  was	
  the	
  best	
  charting	
  and	
  trading	
  platform	
  around	
  in	
  those	
  days	
  and	
  
the	
  quality	
  of	
  the	
  support	
  and	
  the	
  simplicity	
  of	
  trading	
  and	
  the	
  fact	
  that	
  FXCM	
  where	
  the	
  number	
  
one	
  on	
  all	
  search	
  engines	
  at	
  that	
  time	
  made	
  the	
  decision	
  a	
  no	
  brainer.	
  
We	
  had	
  an	
  independent	
  trading	
  platform	
  that	
  created	
  clear	
  buy	
  and	
  sell	
  signals	
  that	
  we	
  supplied	
  as	
  
part	
  of	
  our	
  course	
  and	
  some	
  of	
  our	
  resellers	
  focussed	
  on	
  the	
  software	
  as	
  the	
  key	
  to	
  the	
  sale.	
  The	
  
software	
  had	
  a	
  few	
  weaknesses	
  and	
  one	
  was	
  that	
  it	
  required	
  constant	
  data	
  streams	
  which	
  came	
  out	
  
of	
  the	
  API	
  from	
  FXCM	
  and	
  was	
  then	
  used	
  by	
  this	
  program.	
  Why	
  this	
  was	
  an	
  issue	
  was	
  not	
  the	
  delay	
  it	
  
was	
  minimal,	
  it	
  was	
  the	
  requirement	
  of	
  leaving	
  your	
  computer	
  on	
  for	
  4	
  hours,	
  before	
  you	
  traded	
  to	
  
ensure	
  the	
  data	
  was	
  uninterrupted	
  we	
  mails	
  while	
  on	
  the	
  with	
  no	
  gaps.	
  
More	
  and	
  more	
  people	
  were	
  using	
  laptops	
  and	
  wireless	
  access	
  was	
  not	
  really	
  working	
  at	
  that	
  point	
  
but	
  people	
  could	
  get	
  mobile	
  internet	
  (Not	
  Broadband)	
  just	
  mobile	
  dial	
  up	
  style	
  internet,	
  so	
  they	
  
could	
  access	
  websites	
  and	
  emails	
  while	
  on	
  the	
  road.	
  This	
  caused	
  a	
  ton	
  of	
  problems	
  for	
  users	
  of	
  the	
  
software	
  while	
  the	
  training	
  was	
  usually	
  done	
  from	
  a	
  more	
  stable	
  platform,	
  like	
  a	
  PC	
  at	
  home.	
  
The	
  solution	
  arrived	
  when	
  Derek	
  and	
  I	
  met	
  and	
  discussed	
  my	
  needs	
  for	
  the	
  future	
  moving	
  forward,	
  I	
  
had	
  a	
  fantastic	
  business,	
  great	
  sales	
  and	
  marketing	
  outlets	
  and	
  a	
  growing	
  user	
  base,	
  but	
  the	
  training	
  
systems	
  where	
  not	
  too	
  exciting	
  and	
  were	
  not	
  as	
  robust	
  as	
  I	
  would	
  have	
  liked.	
  
There	
  is	
  a	
  saying	
  in	
  business	
  that	
  if	
  you	
  are	
  not	
  growing	
  you	
  are	
  dying	
  and	
  I	
  buy	
  into	
  that	
  theory	
  
whole	
  heartedly,	
  so	
  when	
  Derek	
  offered	
  to	
  completely	
  manage	
  and	
  revamp	
  the	
  training	
  and	
  the	
  
product	
  I	
  was	
  very	
  excited.	
  
It	
  took	
  about	
  4	
  months	
  and	
  we	
  had	
  created	
  new	
  software,	
  the	
  Wealth	
  FX	
  Assist	
  which	
  is	
  still	
  being	
  
used	
  today,	
  we	
  created	
  a	
  200	
  page	
  manual	
  on	
  using	
  the	
  trading	
  systems	
  and	
  software,	
  new	
  lessons	
  
on	
  Money	
  Management	
  and	
  risk.	
  I	
  had	
  developed	
  the	
  psychological	
  aspect	
  of	
  our	
  trading	
  systems	
  to	
  
a	
  degree	
  that	
  gave	
  us	
  a	
  real	
  edge	
  in	
  the	
  market,	
  and	
  we	
  had	
  the	
  number	
  one	
  support	
  and	
  training	
  
system	
  for	
  managing	
  trainers,	
  traders	
  and	
  trainees	
  still	
  completing	
  the	
  trading	
  course.	
  	
  
Education	
  is	
  a	
  great	
  space	
  to	
  be	
  involved	
  in	
  and	
  when	
  you	
  are	
  at	
  the	
  front	
  of	
  a	
  large	
  industry	
  like	
  
financial	
  services	
  with	
  a	
  niche	
  market	
  and	
  a	
  unique	
  USP	
  you	
  can	
  create	
  a	
  fantastic	
  opportunity	
  for	
  all	
  
your	
  stakeholders,	
  including	
  management,	
  staff	
  and	
  especially	
  the	
  customer.	
  At	
  our	
  peak	
  we	
  sold	
  
eight	
  hundred	
  training	
  courses	
  throughout	
  Australia	
  and	
  New	
  Zealand	
  and	
  using	
  our	
  excellent	
  
training	
  systems	
  we	
  had	
  no	
  complaints,	
  requests	
  for	
  refunds	
  or	
  disgruntled	
  customers,	
  although	
  we	
  
did	
  find	
  out	
  that	
  as	
  a	
  whole	
  people	
  where	
  just	
  too	
  busy	
  to	
  commit	
  to	
  a	
  full	
  time	
  training	
  system	
  and	
  
most	
  at	
  some	
  point	
  tended	
  to	
  ask	
  “Can	
  you	
  trade	
  for	
  me”.	
  Our	
  answer	
  was	
  always	
  no	
  we	
  cannot	
  as	
  
we	
  are	
  only	
  licensed	
  up	
  to	
  a	
  certain	
  point,	
  and	
  trading	
  for	
  clients	
  was	
  out	
  of	
  our	
  sphere	
  of	
  allowable	
  
business	
  practices	
  under	
  our	
  Financial	
  Services	
  License.	
  	
  
This	
  was	
  the	
  start	
  of	
  the	
  2ways	
  2wealth	
  business	
  although	
  at	
  the	
  time	
  we	
  did	
  not	
  realise	
  it,	
  we	
  did	
  
start	
  a	
  very	
  successful	
  system	
  using	
  SMS	
  messages	
  to	
  inform	
  clients	
  when	
  our	
  top	
  traders	
  where	
  
placing	
  their	
  trades,	
  this	
  service	
  had	
  about	
  300	
  subscribers	
  and	
  we	
  ran	
  it	
  for	
  about	
  18	
  months	
  
although	
  there	
  were	
  always	
  problems	
  with	
  SMS	
  delivery	
  especially	
  in	
  rural	
  areas	
  and	
  as	
  most	
  of	
  
Australia	
  can	
  fall	
  under	
  that,	
  depending	
  on	
  the	
  carrier	
  used	
  for	
  the	
  clients	
  mobile	
  phone	
  access,	
  it	
  
left	
  a	
  few	
  loop	
  holes	
  and	
  a	
  poor	
  quality	
  delivery	
  mechanism.	
  
It	
  was	
  from	
  those	
  early	
  days	
  of	
  pioneering	
  a	
  system	
  where	
  we	
  could	
  share	
  our	
  trades	
  with	
  our	
  clients	
  
that	
  we	
  started	
  working	
  on	
  the	
  infrastructure	
  and	
  IT	
  with	
  a	
  mind	
  to	
  completely	
  automating	
  the	
  
service	
  and	
  allowing	
  the	
  FX	
  opportunity	
  to	
  become	
  100%	
  passive	
  in	
  nature.	
  
We	
  had	
  to	
  do	
  two	
  things:	
  
• Develop	
  100%	
  automated	
  trading	
  systems	
  
• Find	
  the	
  best	
  mechanism	
  for	
  delivery	
  
Wealth	
  FX	
  is	
  still	
  going	
  and	
  is	
  still	
  a	
  viable	
  business	
  after	
  all	
  these	
  years	
  but	
  more	
  interestingly	
  is	
  the	
  
direction	
  the	
  key	
  players	
  had	
  taken	
  which	
  led	
  to	
  automatic	
  algorithmic	
  FX	
  trading	
  through	
  a	
  MAM	
  
account	
  with	
  a	
  large	
  financial	
  broker	
  in	
  the	
  UK.	
  The	
  2ways2wealth	
  model	
  was	
  born	
  and	
  now	
  all	
  we	
  
needed	
  to	
  do	
  was	
  to	
  create	
  the	
  right	
  distribution	
  system	
  and	
  we	
  were	
  ready.	
  2ways2wealth	
  is	
  ready	
  
and	
  join2ways2wealth	
  is	
  that	
  mechanism.	
  
The	
  future	
  of	
  retail	
  FX	
  is	
  going	
  to	
  be	
  managed	
  accounts	
  or	
  trading	
  services,	
  there	
  is	
  no	
  doubt	
  about	
  
that,	
  as	
  so	
  many	
  individuals	
  shared	
  their	
  story	
  and	
  time	
  with	
  me	
  at	
  our	
  live	
  events,	
  so	
  we	
  know	
  what	
  
is	
  required,	
  and	
  now	
  for	
  the	
  first	
  time	
  we	
  have	
  it	
  made	
  it	
  available	
  to	
  anyone	
  in	
  the	
  UK.	
  Whether	
  you	
  
are	
  an	
  end	
  user	
  or	
  a	
  distributor	
  of	
  our	
  products	
  you	
  can	
  be	
  sure	
  that	
  this	
  is	
  the	
  investment	
  and	
  
trading	
  space	
  to	
  be	
  involved	
  with	
  next.	
  
Regards	
  
Allan	
  Foulkes	
  

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History of 2ways2wealth - How it was formed

  • 1. How  2ways2wealth  evolved     Developing  a  total  education  product  was  the  plan  for  Wealth  FX  originally,  although  that  in  itself   laid  bare  some  truths  about  the  type  of  products  that  were  around  in  Australia  in  2007  in  the  FX   industry.   There  were  no  real  Australian  based  FX  brokers,  there  were  a  few  commodity  companies  but  it  was   mainly  buying  from  a  broker  over  the  phone.   Share  trading  platforms  had  started  to  become  very  popular  and  so  the  move  towards  technology   and  technological  solutions  made  the  decision  as  to  which  company  and  more  importantly  which   technology  to  align  ourselves  with  was  limited  to  small  MT4  brokers  who  were  untried  or  one  of  the   larger  New  Your  outfits.   It  was  the  quality  of  the  charting  program  that  led  Wealth  FX  to  do  business  with  FXCM  in  early   2007.  The  Marketscope  charts  was  the  best  charting  and  trading  platform  around  in  those  days  and   the  quality  of  the  support  and  the  simplicity  of  trading  and  the  fact  that  FXCM  where  the  number   one  on  all  search  engines  at  that  time  made  the  decision  a  no  brainer.   We  had  an  independent  trading  platform  that  created  clear  buy  and  sell  signals  that  we  supplied  as   part  of  our  course  and  some  of  our  resellers  focussed  on  the  software  as  the  key  to  the  sale.  The   software  had  a  few  weaknesses  and  one  was  that  it  required  constant  data  streams  which  came  out   of  the  API  from  FXCM  and  was  then  used  by  this  program.  Why  this  was  an  issue  was  not  the  delay  it   was  minimal,  it  was  the  requirement  of  leaving  your  computer  on  for  4  hours,  before  you  traded  to   ensure  the  data  was  uninterrupted  we  mails  while  on  the  with  no  gaps.   More  and  more  people  were  using  laptops  and  wireless  access  was  not  really  working  at  that  point   but  people  could  get  mobile  internet  (Not  Broadband)  just  mobile  dial  up  style  internet,  so  they   could  access  websites  and  emails  while  on  the  road.  This  caused  a  ton  of  problems  for  users  of  the   software  while  the  training  was  usually  done  from  a  more  stable  platform,  like  a  PC  at  home.   The  solution  arrived  when  Derek  and  I  met  and  discussed  my  needs  for  the  future  moving  forward,  I   had  a  fantastic  business,  great  sales  and  marketing  outlets  and  a  growing  user  base,  but  the  training   systems  where  not  too  exciting  and  were  not  as  robust  as  I  would  have  liked.   There  is  a  saying  in  business  that  if  you  are  not  growing  you  are  dying  and  I  buy  into  that  theory   whole  heartedly,  so  when  Derek  offered  to  completely  manage  and  revamp  the  training  and  the   product  I  was  very  excited.   It  took  about  4  months  and  we  had  created  new  software,  the  Wealth  FX  Assist  which  is  still  being   used  today,  we  created  a  200  page  manual  on  using  the  trading  systems  and  software,  new  lessons   on  Money  Management  and  risk.  I  had  developed  the  psychological  aspect  of  our  trading  systems  to   a  degree  that  gave  us  a  real  edge  in  the  market,  and  we  had  the  number  one  support  and  training   system  for  managing  trainers,  traders  and  trainees  still  completing  the  trading  course.     Education  is  a  great  space  to  be  involved  in  and  when  you  are  at  the  front  of  a  large  industry  like   financial  services  with  a  niche  market  and  a  unique  USP  you  can  create  a  fantastic  opportunity  for  all   your  stakeholders,  including  management,  staff  and  especially  the  customer.  At  our  peak  we  sold  
  • 2. eight  hundred  training  courses  throughout  Australia  and  New  Zealand  and  using  our  excellent   training  systems  we  had  no  complaints,  requests  for  refunds  or  disgruntled  customers,  although  we   did  find  out  that  as  a  whole  people  where  just  too  busy  to  commit  to  a  full  time  training  system  and   most  at  some  point  tended  to  ask  “Can  you  trade  for  me”.  Our  answer  was  always  no  we  cannot  as   we  are  only  licensed  up  to  a  certain  point,  and  trading  for  clients  was  out  of  our  sphere  of  allowable   business  practices  under  our  Financial  Services  License.     This  was  the  start  of  the  2ways  2wealth  business  although  at  the  time  we  did  not  realise  it,  we  did   start  a  very  successful  system  using  SMS  messages  to  inform  clients  when  our  top  traders  where   placing  their  trades,  this  service  had  about  300  subscribers  and  we  ran  it  for  about  18  months   although  there  were  always  problems  with  SMS  delivery  especially  in  rural  areas  and  as  most  of   Australia  can  fall  under  that,  depending  on  the  carrier  used  for  the  clients  mobile  phone  access,  it   left  a  few  loop  holes  and  a  poor  quality  delivery  mechanism.   It  was  from  those  early  days  of  pioneering  a  system  where  we  could  share  our  trades  with  our  clients   that  we  started  working  on  the  infrastructure  and  IT  with  a  mind  to  completely  automating  the   service  and  allowing  the  FX  opportunity  to  become  100%  passive  in  nature.   We  had  to  do  two  things:   • Develop  100%  automated  trading  systems   • Find  the  best  mechanism  for  delivery   Wealth  FX  is  still  going  and  is  still  a  viable  business  after  all  these  years  but  more  interestingly  is  the   direction  the  key  players  had  taken  which  led  to  automatic  algorithmic  FX  trading  through  a  MAM   account  with  a  large  financial  broker  in  the  UK.  The  2ways2wealth  model  was  born  and  now  all  we   needed  to  do  was  to  create  the  right  distribution  system  and  we  were  ready.  2ways2wealth  is  ready   and  join2ways2wealth  is  that  mechanism.   The  future  of  retail  FX  is  going  to  be  managed  accounts  or  trading  services,  there  is  no  doubt  about   that,  as  so  many  individuals  shared  their  story  and  time  with  me  at  our  live  events,  so  we  know  what   is  required,  and  now  for  the  first  time  we  have  it  made  it  available  to  anyone  in  the  UK.  Whether  you   are  an  end  user  or  a  distributor  of  our  products  you  can  be  sure  that  this  is  the  investment  and   trading  space  to  be  involved  with  next.   Regards   Allan  Foulkes