5. There are 2 things you
should know about
associations
6. They work hard on being a
respected ‘authority’ in order
to influence stakeholders
They work hard on satisfying
their members in order to keep
them
9. We’re talking serious
information, documents and
data, rich content, Business
Intelligence, networking
facilities, ways to link you to
colleagues, clients and
stakeholders, all kinds of
services,…
16. Know how and where to look
for the association’s goodies
Learn how to create a
rewarding interaction with your
association
Look differently at your
business and the world you’re
in
18. Does your association really
know who you are, what you do
and what you can bring in
return to them
– engage in different ways with
your association in order to
stay on ‘top of mind’
19. If you’re looking at the
associations publications, and
you don’t really find what you
need, did you talk to them
about it
– chances are that they do have
basic material on what you’re
looking for
20. If you’re a member of more
than one association, do you
keep in mind that they probably
have a different approach and
definitely another solution to
your needs – the one not
necessarily conflicting with
the other