Sanjoy Datta

Kolkata Area, India India

Confluence of Consumer Behavior, Brands, and Machine Learning

Living an exciting life at the confluence of Consumer Behavior, Brands and Machine Learning. Prior to the current role, Head of Marketing Research, I was Head of FMCG Sales (East), and before that Marketing Manager, Premium Portfolio at ITC, the largest FMCG company of India. Am the President of Market Research Society of India (http://www.mrsi.in/), the industry body of all buyers and sellers of Market Research. As member of Technical Committee, played a key role in building world’s largest panel of TV viewers for Broadcast Audience Research Council (http://www.barcindia.co.in/) and continue to support its evolution. I was President of Advertising Club, Calcutta (2004-06) and also serve...