digitalmarketingpresentation-180120062104.pdf

2. #IntroToDigitalMarketing
A PRESENTATION BY @munindrazinzuvadia
@munindrasoni99
@munindra_15
@munindrasoni

3. WHAT
YOU’LL LEARN ?
• WHAT IS MARKETING?
• DEFINITION OF DIGITAL MARKETING
• TIMELINE OF DIGITAL MARKETING
• WHY IS DIGITAL MARKETING SO TRENDY?
• TYPES OF DIGITAL MARKETING

4. BUT WAIT....
WHAT IS MARKETING

5. THE ACT OF
PROMOTING
AND SELLING
PRODUCTS OR SERVICES,
INCLUDING MARKET RESEARCH
AND ADVERTISING.

6. LET’S GET BACK TO
DIGITAL MARKETING

7. DEFINITION?

8. THE
PROMOTION
OF A PRODUCT,
A SERVICE
OR A BRAND
ON DIGITAL
MEDIA

9. TIMELINE OF
DIGITAL
MARKETING

11. WHY
IS DIGITAL

12. IT IS CHEAP
ALL YOU NEED IS SKILL

13. EASY
TO ANALYSE
YOU HAVE NICE GRAPH
TO WATCH EVALOLUTION
OF YOUR WORK.

14. WORLDWIDE
THE WORLD IS YOUR LIMIT

15. LET’S GET INTO IT !

16. AREAS OF
DIGITAL
MARKETING

17. SEARCH
MARKETING
ENGINE
CONTENT
MARKETING
SOCIAL
MEDIA
MARKETING
AFFILIATE
MARKETING

18. SEARCH
ENGINE
MARKETING
= SEO + SEA

19. SEARCH ENGINE OPTIMIZATION
93% ONLINE EXPERIENCE
BEGINS WITH A
S E A R C H E N G I N E
5
67%
TH E FIRST
RESULTS IN
G O O G L E
GET OF ALL
CLICKS.

20. SEARCH ENGINE ADVERTISING
CLICK-THROUGH RATE
I N C R E A S E
IMPROVE
T H E B R A N D
COST STRATEGY
EFFECTIVE

21. CONTENT
MARKETING

22. A T T R A C T A T T E N T I O N
TRAFFIC = ATTENTION => MONETIZE
VIDEO
PODCASTS BLOG POST
INFOGRAPHICS
C R E A T E L O Y A L T Y
CREATE VIRAL CONTENT
GIVE VALUABLE INFORMATION
CREATE RECIPROCITY
CONTENT MARKETING

23. MEDIA
MARKETING
SOCIAL

24. SOCIAL MEDIA MARKETING
I N S T A N T
R E S U L T S
M E A S U R A B L E
CROSS-PLATFORM
DISTRIBUTION

25. MARKETING

26. AFFILIATE MARKETING
THE MERCHANT
THE NETWORK
THE PUBLISHER
THE CUSTOMER

27. THANK YOU