We take real time information from multiple social media sites and analyse it into positive and negative sentiment. We do this on a wide variety of business sectors and this gives our overall chart on how Ireland is feeling. Maybe now we can finally decide on whether the Irish really are a positive nation or not!

1. Zeitgeist Consumer Index
#ZIndex
Weekly Update
03 – 09 February 2014
Click to Share the #ZIndex

2. Contents
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Introduction
How is Ireland Feeling?
What Day is Ireland Happiest?
What is Ireland Talking About?
Sector Tracker

3. Introduction
Zeitgeist Consumer Index is a joint initiative with Amárach Research and Cloud90
which analyses real-time consumer trend information from Irish Twitter users,
specifically following the Industry sectors:
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Beverages
Clothing
Energy
Food
Fuel
Insurance
Property
Telecoms
Transport
Weekly updates and monthly analysis and more information can be found on
Cloud90.ie.

4. About Cloud90
Cloud90 monitors public online domains and social media networks 24/7 using
something much more advanced than just web crawlers or software packages;
people. Based in Dublin and Galway, Cloud90 has over 70 agents who are experts in
social media listening and analysis.
About Amárach
Amárach are an Irish-owned market research organisation dedicated to
understanding social media and delivering those insights to our clients.

5. How is Ireland Feeling?
For the week 03 – 09 February 2014, the overall mood of the nation according to the
Zindex was 70% negative and 29% positive. This shows a decrease in negative
sentiment of 13% on the previous week.

6. What Day is Ireland Happiest?
For the week 03 – 09 February 2014, Irish Twitter users were happiest on Tuesday and
least happy on Wednesday and Saturday. Last week, Thursday was the happiest day
and Sunday was the least happy

7. What is Ireland Talking About?
Top 3 industry sectors discussed during the week 03 – 09 February 2014 are
Beverages, Telecoms and Food. Last week, popular topics were Telecoms, Insurance
and Transport.

8. Sector Tracker
The most positive topics for the basis of consumer tweets during the week 03 – 09
February 2014 are Property, Food and Telecoms. The most negative topics are Fuel,
Clothing and Beverages. Last week, the most positive topics were Property Telecoms
and Fuel. The most negative topics were Beverages, Energy and Insurance.

9. Get in Touch
If you would like to hear more about Zeitgeist Consumer Index get in touch with
Cloud90 or Amárach Research on the contact details below:
Cloud90
Email: info@cloud90.ie
Telephone: +353 1 2568642
Twitter: https://twitter.com/Cloud90HQ
Facebook: https://www.facebook.com/Cloud90HQ
Web: http://cloud90.ie/
Amárach Research
Email: info@amarach.com
Telephone: +353 1 4105200
Twitter: https://twitter.com/amarachresearch
Web: http://www.amarach.com