SlideShare a Scribd company logo
1 of 18
Hamburgers
Cleanliness
Convenience
Courteous service
Golden arches
Service
Consumer’s judgement
of product
All the actual and potential rival offerings
and substitute a buyer might consider.
Company, Suppliers, Distributors,
Dealers, and Target customers.
Demographic, Economic, Social-cultural, Natural,
Technological, and Political-legal.
Credits:
• Based on Chapter 1 of 'Marketing Management' by Kotler
Keller
• Images from:
blogspot.com
www.go2markets.com
www.elegantthemes.com
www.dreamstime.com
visual.ly
cliparts.co
www.dreamstime.com
What are some core marketing concepts
What are some core marketing concepts

More Related Content

Viewers also liked

Haunted Up High - Ed Viesturs
Haunted Up High - Ed ViestursHaunted Up High - Ed Viesturs
Haunted Up High - Ed Viesturs
Dan Engel
 
 PUBLICATIONS2015
 PUBLICATIONS2015 PUBLICATIONS2015
 PUBLICATIONS2015
Laura Dean
 

Viewers also liked (16)

Report writingforclass
Report writingforclassReport writingforclass
Report writingforclass
 
Batman #05
Batman #05Batman #05
Batman #05
 
Suelo
SueloSuelo
Suelo
 
Improving Patient Care- Oonagh Corrigan presentation
Improving Patient Care- Oonagh Corrigan presentationImproving Patient Care- Oonagh Corrigan presentation
Improving Patient Care- Oonagh Corrigan presentation
 
Titulos0615
Titulos0615Titulos0615
Titulos0615
 
Haunted Up High - Ed Viesturs
Haunted Up High - Ed ViestursHaunted Up High - Ed Viesturs
Haunted Up High - Ed Viesturs
 
Laravel ecosystem - June 2015
Laravel ecosystem - June 2015Laravel ecosystem - June 2015
Laravel ecosystem - June 2015
 
Batman #01
Batman #01 Batman #01
Batman #01
 
Improving Patient Care-Julia Clarke and Hannah Roy presentation
Improving Patient Care-Julia Clarke and  Hannah Roy presentationImproving Patient Care-Julia Clarke and  Hannah Roy presentation
Improving Patient Care-Julia Clarke and Hannah Roy presentation
 
Castle peleș
Castle peleșCastle peleș
Castle peleș
 
CREATIVE OUT OF THE BOX THINKING
CREATIVE OUT OF THE BOX THINKINGCREATIVE OUT OF THE BOX THINKING
CREATIVE OUT OF THE BOX THINKING
 
friday
fridayfriday
friday
 
 PUBLICATIONS2015
 PUBLICATIONS2015 PUBLICATIONS2015
 PUBLICATIONS2015
 
11.plat & rangka dgn sap2000 v9
11.plat & rangka dgn sap2000 v911.plat & rangka dgn sap2000 v9
11.plat & rangka dgn sap2000 v9
 
new portfolio
new portfolionew portfolio
new portfolio
 
latch version 1
latch version 1latch version 1
latch version 1
 

More from Sameer Mathur

Preserve the Luxury Or Extend the Brand? HBR Case Study
Preserve the Luxury Or Extend the Brand? HBR Case StudyPreserve the Luxury Or Extend the Brand? HBR Case Study
Preserve the Luxury Or Extend the Brand? HBR Case Study
Sameer Mathur
 
intern under prof. mathur
intern under prof. mathurintern under prof. mathur
intern under prof. mathur
Sameer Mathur
 
Presentation 4, End of Marketing Intern
Presentation 4, End of Marketing InternPresentation 4, End of Marketing Intern
Presentation 4, End of Marketing Intern
Sameer Mathur
 
Preseve the luxury or extend the brand
Preseve the luxury or extend the brandPreseve the luxury or extend the brand
Preseve the luxury or extend the brand
Sameer Mathur
 
Goodyear
GoodyearGoodyear
Goodyear
Sameer Mathur
 
What are brands good for
What are brands good forWhat are brands good for
What are brands good for
Sameer Mathur
 
How can company exploit the potential of public
How can company exploit the potential of publicHow can company exploit the potential of public
How can company exploit the potential of public
Sameer Mathur
 

More from Sameer Mathur (20)

Preserve the Luxury Or Extend the Brand? HBR Case Study
Preserve the Luxury Or Extend the Brand? HBR Case StudyPreserve the Luxury Or Extend the Brand? HBR Case Study
Preserve the Luxury Or Extend the Brand? HBR Case Study
 
Module 4 assignment
Module 4 assignmentModule 4 assignment
Module 4 assignment
 
The one thing you must get right when building a Brand
The one thing you must get right when building a BrandThe one thing you must get right when building a Brand
The one thing you must get right when building a Brand
 
Creativity in advertising-a havard business article
Creativity in advertising-a havard business articleCreativity in advertising-a havard business article
Creativity in advertising-a havard business article
 
Too many ads on my mobile
Too many ads on my mobileToo many ads on my mobile
Too many ads on my mobile
 
intern under prof. mathur
intern under prof. mathurintern under prof. mathur
intern under prof. mathur
 
Presentation 4, End of Marketing Intern
Presentation 4, End of Marketing InternPresentation 4, End of Marketing Intern
Presentation 4, End of Marketing Intern
 
Preseve the luxury or extend the brand
Preseve the luxury or extend the brandPreseve the luxury or extend the brand
Preseve the luxury or extend the brand
 
Creative that cracks the code(hbr article)
Creative that cracks the code(hbr article)Creative that cracks the code(hbr article)
Creative that cracks the code(hbr article)
 
Gino sa – distribution channel management
Gino sa – distribution channel managementGino sa – distribution channel management
Gino sa – distribution channel management
 
Grey worldwide strategic repositioning through crm
Grey worldwide strategic repositioning through crmGrey worldwide strategic repositioning through crm
Grey worldwide strategic repositioning through crm
 
Saxonville sausage company
Saxonville sausage companySaxonville sausage company
Saxonville sausage company
 
Disney consumer products
Disney consumer productsDisney consumer products
Disney consumer products
 
Goodyear
GoodyearGoodyear
Goodyear
 
Branding yoga
Branding yogaBranding yoga
Branding yoga
 
Case analysis on What are Brands Good for?
Case analysis on What are Brands Good for? Case analysis on What are Brands Good for?
Case analysis on What are Brands Good for?
 
What are brands good for
What are brands good forWhat are brands good for
What are brands good for
 
A brand is forever! A framework for revitalizing declining and dead brands
A brand is forever! A framework for revitalizing declining and dead brandsA brand is forever! A framework for revitalizing declining and dead brands
A brand is forever! A framework for revitalizing declining and dead brands
 
How can company exploit the potential of public
How can company exploit the potential of publicHow can company exploit the potential of public
How can company exploit the potential of public
 
How should sales promotion decision be made
How should sales promotion decision be madeHow should sales promotion decision be made
How should sales promotion decision be made
 

What are some core marketing concepts