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What are some core marketing concepts
- 14. All the actual and potential rival offerings
and substitute a buyer might consider.
- 16. Credits:
• Based on Chapter 1 of 'Marketing Management' by Kotler
Keller
• Images from:
blogspot.com
www.go2markets.com
www.elegantthemes.com
www.dreamstime.com
visual.ly
cliparts.co
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