10 Magazine is always staying ahead of the competition. Here's what we have in store for 2016.

1. The Innovation Continues

2. Since 2008, 10 Magazine has been leading the way
· 10 Magazine was the first 70+ page full
color glossy English magazine in Korea for
Expats.
· Since our start, we have been taking the
lead in both style and technology. First on
Facebook, first on Twitter and first to put
out a weekly email and first to open a
WordPress CMS website.
· We have continued to innovate, as
shown by our beautiful new completely
responsive website which opened
in October 2015.
AGENDAby
Golden Ratio
40.45pt, 25pt, 15.45pt
Simple, CustomizedTypeface
10 Magazine Logo Sample
Magazine
₩4,500
JANUARY 2016
Hyundai Card Culture Project 5 Nights II
Grimes Live in Seoul
2016 Sancheoneo Ice Festival
Romantic Illumination @ Everland
Seogwipo Penguin Swimming Festival
Printedusing100%soyink.

3. The Market Has Changed Immensely Since 2008
· Phones were not “smart”.
· There were no “tablet” computers. The iPad had not started.
· There was only 1G. It was called just called “data”. And it was
expensive.
· Average screen size was about the size of a big watch.
· Facebook was 3 years old.
· More people were on Cyworld than Facebook.
· Ratings and Review sites like Tripadvisor and Yelp were
relatively new.
· Amazon hadn’t started its star rating system.
· Google didn’t display star ratings in search results.

4. NOW
85% of people have a smartphone. And that number is climbing.

5. NOW
4G LTE is everywhere and 5G is coming.
95% of people in the country have LTE.
97% of the country is covered by 4G LTE.

6. NOW
60% of Koreans say Facebook is their #1
social media choice.
(Kakao Story is #2 with only 17% - and advertising is expensive.)

7. NOW
92% of customers read online reviews
68% say positive reviews make them trust a local
business more

8. NOW
Ratings & Reviews are crucial to Search Engine Optimization (SEO)

9. So...10 Magazine is adapting
· We have created a new website index of
English-speaking businesses and services in
Korea called .
You can see it at kodexx.10mag.com
· KodexX will have 5-star ratings & reviews,
boosting the rank on search engines. It
will soon become the most trusted source for
information on businesses catering to English
speakers in Korea.
KodexX1 0 m a g . c o m

10. So...10 Magazine is adapting
We have become experts in paid Facebook
advertising, helping us drive traffic to the site and
native articles (sponsored posts).

11. So...10 Magazine is adapting
We are moving the time, effort
& money spent on printing hard
copies to digital advertising and
promotion. Yes, you heard that
right.

12. · Yelp for Korea.
· Ratings & Reviews will feature primarily on the site, and
we will be driving traffic and reviews to it using Facebook
advertising.
· We will ensure positive reviews of your business by
targeting your fans (“likers”) for advertising and telling
them to review you.
KodexX1 0 m a g . c o m

13. Facebook Advertising
10 Media now offers a full line of customized Facebook
advertising options including:
· Facebook Page Management & Updating
· Native Content + Traffic Driven Through Facebook
· Targeted Facebook Advertising, including:
◦ Facebook Pixel installation and “retargeting” advertising
(advertise to people who have visited your website in
their Facebook Newsfeed)
◦ Facebook Custom Audience Creation & Targeting
◦ Lookalike Audience Creation & Targeting

14. What this means for our advertisers
· Precise advertising hitting your target market
· An objective, 3rd party website that boasts positive
reviews of your business
· Concrete numbers
◦ We will send you a monthly ROI report, listing
impressions, clicks, views, etc.