Personal Information
Occupation
Professor
Industry
Education
Website
www.BrandStrategy.in
About
I am a Marketing professor at IIM Lucknow, India.
The presentations in this Slideshare profile have been created by my MBA students, taking my Brand Management course at IIM Lucknow in 2015. Please visit www.BrandStrategy.in for course materials.
MY TEACHING: Besides Brand Management I teach a new course called Personal Branding to 2nd year MBA students at IIM Lucknow (See www.MBASkills.IN)
I have previously taught marketing courses at McGill University, Canada and Carnegie Mellon University, USA.
I have a Ph.D. and M.S. in Marketing from Tepper School of Business, Carnegie Mellon University.
Tags
brand extension
ponds
men
4 ps of marketing
brand
brand resonance
plax
mouthwash
listerine
palmolive
colgate
social media
coca cola
traditional marketing
digital media
asian paints
brand management
market research
apple
smartwatch
apple watch
sameer mathur
dove
shampoos
park avenue
nadeem natrajan
coca cola zero; drink for men; good ppt; coke zero
marico
target segment
livon
johnson's baby
indian market
titan eye+
spectacles
eyewear
enigma
titan eye plus
trendz
make heart beat
flair
adreno
titan
positioning
perceptual map
adidas
competitors analysis
extension
nike
harvard business review
digital marketing
luxury
mccafé
cafe
cuba
parle
ponds men
face wash
pond's men
hul
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