Search Engine Optimization (SEO)

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We at Wakensys offer Search Engine Optimization packages that will suit your individual or corporate needs. With these packages, you can expect to see your web site rise up through organic search results and ensure that your site is viewed by potential customers and increase revenue.

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  • Copyright©2010 by Wakensys Corp
  • Copyright©2010 by Wakensys Corp
  • Search Engine Optimization (SEO)

    1. 1. Copyright©2010 by Wakensys Corp
    2. 2. Search Engine Optimization (SEO) <ul><li>Search Engine Optimization is the leading online marketing solution. With Google currently dominating internet searches, it is more important than ever to have your site highly ranked on Google. Otherwise, your site will remain undiscovered and you will be left behind in the fast paced world of online business. </li></ul><ul><li>While no one except for a small group that works for Google actually knows the ranking algorithm, there are no guarantees as to specific rankings or the time it will take to get to them. Our particular SEO strategy has been proved time and time again through our own site and those of our customers. </li></ul>Copyright©2010 by Wakensys Corp
    3. 3. Cont..... <ul><li>Our SEO theory also is a combination of on and off-page work. We first conduct analysis on keyword phrases most relevant and beneficial to you site. Once we have chosen the best keyword phrases, we update all of your Meta, Alt, and Title tags as well as restructure your content to make it more SEO friendly. Once this is done, we use other off-page resources to create a strong reputation for your site while defining and reinforcing its relevance to specific keyword phrases. </li></ul><ul><li>Done correctly on a monthly basis, we will drive your site into a more conversion friendly environment where your potential customers are more likely to see you. For a strong web presence, Wakensys is your one and only stop. </li></ul>Copyright©2010 by Wakensys Corp
    4. 4. SEO Packages <ul><li>We at Wakensys offer Search Engine Optimization packages that will suit your individual or corporate needs. With these packages, you can expect to see your web site rise up through organic search results and ensure that your site is viewed by potential customers and increase revenue. All we need from you is the keywords necessary to optimize your site with. It’s that simple! The packages are as follows, </li></ul><ul><ul><li>20 Keyword Package </li></ul></ul><ul><ul><li>5 guaranteed top 20 listings in the major search engines with your 20 keywords. </li></ul></ul><ul><ul><li>30 Keyword Package </li></ul></ul><ul><ul><li>10 guaranteed top 20 listings in the major search engines with your 30 keywords. </li></ul></ul>Copyright©2010 by Wakensys Corp
    5. 5. 20 Keyword Package with 5 guaranteed top 20 listings in major search engines <ul><li>20 targeted keyword phrases delivering at least 5 listings in the Top 20 results on Google </li></ul><ul><li>Guaranteed presence in the Top 20 results in search engines </li></ul><ul><li>Search engine optimization of your home page and key landing pages </li></ul><ul><li>Search engine optimization of your site's navigational structure </li></ul><ul><li>Analysis and recommendations of the most effective keyword phrases for your industry </li></ul>Copyright©2010 by Wakensys Corp
    6. 6. Cont…. <ul><li>Verification that your site's links are accurate and identification of any broken links </li></ul><ul><li>Cross-links throughout your Web site to help drive traffic to optimized content pages </li></ul><ul><li>Submission of your site to major search engines and directories </li></ul><ul><li>Monthly reporting on optimization progress from 3 rd month onwards </li></ul><ul><li>Cost – Rs. xxx.xx </li></ul>Copyright©2010 by Wakensys Corp
    7. 7. 30 Keyword Package with 10 guaranteed top 20 listings in major search engines <ul><li>30 targeted keyword phrases delivering at least 10 listings in the Top 20 results on Google </li></ul><ul><li>Guaranteed presence in the Top 20 results in search engines </li></ul><ul><li>Search engine optimization of your home page and key landing pages </li></ul><ul><li>Search engine optimization of your site's navigational structure </li></ul><ul><li>Analysis and recommendations of the most effective keyword phrases for your industry </li></ul>Copyright©2010 by Wakensys Corp
    8. 8. Cont…. <ul><li>Verification that your site's links are accurate and identification of any broken links </li></ul><ul><li>Cross-links throughout your Web site to help drive traffic to optimized content pages </li></ul><ul><li>Submission of your site to major search engines </li></ul><ul><li>Monthly reporting on optimization progress from 3 rd month onwards </li></ul><ul><li>Cost – Rs. xxx.xx </li></ul>Copyright©2010 by Wakensys Corp
    9. 9. SEO STRATEGY <ul><li>SEO Process: </li></ul><ul><li>Once you have selected a SEO package, our Search Engine Optimization (SEO) experts will optimize your Web site in order to ensure that your site will be listed on the first 2 pages of the search results in major search engines. Because search engine optimization is a complex, cumulative process, your site's presence in the top 20 search results is guaranteed within 12 months. However, many of our customers see their sites listed in the top 20 within 4 to 12 weeks time. </li></ul>Copyright©2010 by Wakensys Corp
    10. 10. Phase 1: Package Selection <ul><li>You select the SEO package which suites your business. </li></ul><ul><li>If you need help deciding, please contact us. Our marketing specialists can help you formulate a search engine marketing strategy that meets your needs - and fits your budget. </li></ul>Copyright©2010 by Wakensys Corp
    11. 11. Phase 2: Keyword Analysis <ul><li>Starting from your suggestions, we review your Web site to develop a list of keywords that are relevant to your site, your business, and your industry. Our objective is to develop a list of targeted keyword phrases that meet the following criteria: </li></ul><ul><ul><li>They correspond to terms or phrases that people frequently use to conduct a search, i.e., Sri Lanka shipping company, Shipping company in Sri Lanka, Shipping crew, recruitment, managing agents, flag state licensing, sea training, bunger brokering etc..Where they can be expected to generate significant traffic. </li></ul></ul><ul><ul><li>The keyword phrases are specific enough to your Web site that clicks from the search engines will be highly targeted potential customers/ candidates. </li></ul></ul>Copyright©2010 by Wakensys Corp
    12. 12. Cont…. <ul><li>Our experts research these keywords to determine how they meet the above criteria, and send the results to you via e-mail </li></ul><ul><li>Then you can approve the list or suggest additional keywords </li></ul><ul><li>If you suggest additional keywords, we will work through up to 3 rounds of revisions to this keyword list to be sure that we have identified the best keywords for your business </li></ul><ul><li>After that we will send you the final list for your approval </li></ul><ul><li>Once approved we will use the final, approved list to develop specific keyword phrase text (see Phase 4) </li></ul>Copyright©2010 by Wakensys Corp
    13. 13. Phase 3: Site Analysis <ul><li>Our SEO experts perform a complete analysis of your site's code, text and links to ensure that search engines will be able to read (A.K.A &quot;crawlers&quot; or &quot;spiders&quot;) your site's content. </li></ul><ul><li>This includes the following: </li></ul><ul><ul><li>Validation of your site's home page HTML code and text </li></ul></ul><ul><ul><li>Minor adjustments may be made to enable the page's code and/or text to be more easily crawled or indexed by search engines </li></ul></ul><ul><ul><li>Review of your site's links to identify any broken links or images and fix those </li></ul></ul><ul><ul><li>A check of your site's server status for problems or errors and fix htaccess and robots files for smooth indexing by search engines </li></ul></ul>Copyright©2010 by Wakensys Corp
    14. 14. Phase 4: Text Writing <ul><li>Our professional writers/editors will create additional content for your web site based on your final keyword list (from Phase 2) if needed at an additional cost. </li></ul><ul><li>We then integrate these keyword phrases into optimized pages on your Web site. </li></ul>Copyright©2010 by Wakensys Corp
    15. 15. Phase 5: Search Engine Submission & Initial Report <ul><li>We submit your domain name to major search engines and directories. </li></ul><ul><li>We create links from your home page to your newly optimized pages and develop a site-map. </li></ul><ul><li>We run an initial ranking report on your site to determine where your site may already be indexed in the major search engines and their databases, and we send you this report via e-mail. </li></ul>Copyright©2010 by Wakensys Corp
    16. 16. Phase 6: Completion and Reporting Progress <ul><li>After all the necessary steps have been completed to ensure your presence in the top search results, we send you a completion e-mail. This e-mail contains your submission report, ranking report and additional tips for keeping your site optimized for search engines going forward. </li></ul><ul><li>Three months after completion, we provide a second ranking report to help you track your progress in search results. </li></ul>Copyright©2010 by Wakensys Corp
    17. 17. Cont…. <ul><li>Five months after completion, we provide a third and final ranking report. </li></ul><ul><li>When your site attains the guaranteed number of listings in the top 20 search results (which may occur at any point on or before the completion phase), we send you an e-mail confirming that your guarantee has been met. </li></ul>Copyright©2010 by Wakensys Corp
    18. 18. Summary <ul><li>We perform keyword research to develop a list of keyword phrases that have a high amount of search traffic but won't be so competitive that your site doesn't have a chance to reach the first page of search results. </li></ul><ul><li>Our research is geared toward finding targeted keyword phrases that people search for when they are ready to buy. </li></ul><ul><li>We optimize your site in order to position your listings on the first page of the search results in the major search engines. </li></ul>Copyright©2010 by Wakensys Corp
    19. 19. Cont…. <ul><li>Many of our clients are currently seeing top twenty rankings at just two and half months after the promotion has been complete. </li></ul><ul><li>This is a long-term promotional solution for your site. </li></ul>Copyright©2010 by Wakensys Corp
    20. 20. SEO TERMS AND CONDITIONS <ul><li>Top 20 Search Results Guarantee </li></ul><ul><ul><li>Any Web site that is all flash or contains iframes/layers or adult content is not eligible for the guarantee. Guarantees may be voided for, among other reasons, Web sites that have downtime for one day or more, Web sites that have been altered after they have been optimized by us, Web sites that are cloned, or that do not use 301 for redirects. </li></ul></ul><ul><ul><li>If customers do not respond to communications from Wakensys for more than 60 days, the optimization project may be considered &quot;abandoned&quot; and payment will be surrendered in full. </li></ul></ul>Copyright©2010 by Wakensys Corp
    21. 21. Cont…. <ul><li>For optimization packages (&quot;Top 20 Search Results service&quot;), Wakensys guarantees a minimum number of top twenty listings in one or more of 12 search engines within 12 months from completion date. We will make sure to get your web site indexed by major search engines by 4 to 12 weeks since the day we start the project, but it takes time to gain the popularity and ranking needed to compete using competitive phrases. </li></ul>Copyright©2010 by Wakensys Corp
    22. 22. Cont…. <ul><li>Wakensys will submit keywords to the following search engines: Google, Yahoo, Bing, AlltheWeb, AltaVista, Ask.com (formerly known as AskJeeves), Hotbot, IWon, Looksmart, Lycos, and Netscape! The minimum number of top twenty listings guaranteed is 5 for the 20 keyword phrase package, 10 for the 30 keyword phrase package. In no event will Wakensys be liable to you for any lost profits, lost savings, or other incidental or consequential damages arising from the optimizations services provided. </li></ul>Copyright©2010 by Wakensys Corp
    23. 23. Cont…. <ul><li>This service(s) does not guarantee any sales or traffic to your Web site. Traffic and sales depend upon the demand for your particular product or service, the design and layout of your Web site, and many other factors that are beyond the control of Wakensys. </li></ul><ul><li>Wakensys services do not include the paid submission fees that some engines charge for inclusion in their directories. Wakensys is not affiliated with these submission services in any way. You may opt to pay these fees directly to the directories for inclusion if required. Additional fees may apply for changes, modifications, updates, and optimization alterations that exceed the scope of these optimization services. </li></ul>Copyright©2010 by Wakensys Corp
    24. 24. <ul><li>Phone : +94-112-717471 E-Mail : info@Wakensys.com Web : www.Wakensys.com </li></ul>Copyright©2010 by Wakensys Corp

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