ZAD web Consultancy

660 views
602 views

Published on

An absolute online representation of your business is what is in store here. The recent times have made it a must to promote a profile online and that requires a combination of technical and social networking which our team is well capable to understand and explain.

Published in: Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
660
On SlideShare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

ZAD web Consultancy

  1. 1. Web Branding S ocializing, searching, sharing, video marketing, microupdating, referencing, media and journalism
  2. 2. From Wikipedia, the free encyclopedia Search Engine Marketing or SEM is a form of internet marketing seeking to promote websites by seeking to improve their visibility in search engine results pages (SERP’s). According to the Search Engine Professional Marketing Organization (SEMPO) SEM methods include: search engine Optimization (SEO), paid placement, contextual advertising or paid inclusion. In 2006 North American advertisers spent 9.4 billion on SEM, a staggering 62% boom compared to the previous year and a 750% increase over 2002. Search Engine Optimization or SEO is the process of improving the volume and quality of traffic to a website from search engines via “natural” (“organic” or “algorithmic”) search results. Usually the earlier a site is presented in the search results or the higher it “ranks”, the more is the customer inflow. SEO can also target different kinds of search including image search, local search and industry specific vertical search engines. What is i Marketing - SEO, SEM & PPC Search engine marketing From Wikipedia, the free encyclopedia Jump to: navigation , search Search engine marketing , or SEM , is a form of Internet marketing that seeks to promote websites by increasing their visibility in search engine result pages (SERPs). According to the Search Engine Marketing Professional Organization , SEM methods include: search engine optimization (or SEO), paid placement , contextual advertising , and paid inclusion . [1] Other sources, including the New York Times , define SEM as the practice of buying paid search listings. [2] [3]
  3. 4. Social Media & Web 2.0 For grown ups and for businesses . . . From Wikipedia, the free encyclopedia Web 2.0 is a term describing changing trends in the use of World Wide Web technology and web design that aims to enhance creativity, secure information sharing, collaboration and functionality of the web. Web 2.0 concepts have led to the development and evolution of web-based communities and its hosted services, such as social-networking sites, video sharing sites, wikis, blogs, and folksonomies… What’s new?
  4. 5. What is Web Branding
  5. 6. Buyer’s Perspective Based on 2007 B2B Survey by: “ We found a heavy reliance on online research in all aspects of the purchase cycle . We also found that as prospects become aware of potential offerings through offline channels, they naturally turn to online sources to find out more about them.” “… we were struck by how integral online research is and how it virtually mirrors the effects of traditional highly influential factors, such as word of mouth, trade shows and trade publications.” Of 1,082 Technical buyers who participated in the survey . . .
  6. 7. How products used to be purchased I need a … Where do I get it? Shop Evaluate Negotiate Buy
  7. 8. … Today (in the Internet era) I need a … Where do I get it? Shop Evaluate Negotiate Buy Online Prospect contact
  8. 9. What does this mean to you? <ul><li>Prospects don’t call as much </li></ul><ul><li>They are more informed when they do call </li></ul><ul><li>You must place your website in the path of prospects </li></ul><ul><li>Your website must be your best sales person </li></ul>
  9. 10. What buyers expect to find online <ul><li>Information relevant to their need </li></ul><ul><li>- Do you have what I searched for? </li></ul><ul><li>Online Catalog or Product Pages </li></ul><ul><li>Searchable Technical Content – easy to navigate </li></ul><ul><li>Product Manuals or Spec Sheets </li></ul><ul><li>- Can you help me? </li></ul><ul><li>Technical Support </li></ul><ul><li>Contact Information – easy to find </li></ul><ul><li>- What do other people think about this product or service? </li></ul>“ When asked what the top influences were on the purchase decision, respondents across all phases indicated that the website of the vendor . . . and search engines were the most important influencers.”
  10. 11. How Buyers use the internet . . . <ul><li>Based on the survey performed by Enquiro: </li></ul><ul><li>Google holds a dominant position – 77.7% of respondents start in Google </li></ul><ul><li>74.4% choose an organic link </li></ul><ul><li>18.7% choose a sponsored link – 12.2% clicked on a top ad while 6.5% clicked on the right trail ads </li></ul><ul><li>Top 4 organic listings captured 52.6% of all click throughs with 27.1% going to the #1 position </li></ul>
  11. 12. Case Study: What can happen … in only 42 Business Days! What impact can effective web design and SEO have?
  12. 13. Measure Approximately 50% more traffic since new site was launched Site baseline: May-June 06 April 07 new site published New site data: May-June 07 Month Unique Visitors % Change Compared to Same Month Previous Year May-06 1,349   May-07 2,122 57.3% Jun-06 1,320   Jun-07 1,966 48.9%
  13. 14. Measure <ul><li># of Visitors that knew NAME – stayed the same </li></ul>Client found for “name” searches before & after new site: May-June Search Terms “ Name&quot; Non “Name” 2006 394 861 2007 396 1674 Additional Traffic (Visitors) 2 813 % Increase 0.5% 94.4%
  14. 15. Measure The number of visitors who didn’t know the company but searched by specific product and service defining keywords increased by 94% . . . New business opportunities! Client found for “non-name” searches before & after new site: May-June Search Terms “ Name&quot; Non “Name” 2006 394 861 2007 396 1674 Additional Traffic (Visitors) 2 813 % Increase 0.5% 94.4%
  15. 16. Measure Visitors that searched by name are now finding more value and staying on site longer May-June Sticky Rate Visitors Staying On Site “ Name&quot; Non “Name “ Name&quot; Non “Name” 2006 43.40% 20.30% 170 175 2007 54.3% 28.7% 215 481           Additional Visitors Staying On Site 45 306 % Over Pervious Year 26.5% 174.9%
  16. 17. Measure The impact of the site’s ability to engage visitors is very important. The “stickiness” for those that don’t know this company but find them through specific product defining searches is what makes your site a sales vehicle NOT an online brochure. When you combine the site’s ability to engage users and increase traffic the results can be dramatic . May-June Sticky Rate Visitors Staying On Site “ Name&quot; Non “Name “ Name&quot; Non “Name” 2006 43.40% 20.30% 170 175 2007 54.3% 28.7% 215 481           Additional Visitors Staying On Site 45 306 % Over Pervious Year 26.5% 174.9%
  17. 18. A few of our Clients . . .
  18. 19. &quot;The increase in our website traffic is so large that we are having trouble keeping up with it; however, that's a problem we're grateful for! What do our clients say about us? Before we teamed up with ZAD, our website traffic was virtually non-existent.”
  19. 20. “ ZAD has done a tremendous job working with us to improve our internet marketing efforts. ZAD takes a refreshing analytical approach to internet marketing and it is really paying off. we have experienced a 10 fold increase in traffic to our website, the average length of visit has increased by 33% and users are viewing more product pages.
  20. 21. I found ZAD to be a highly ethical and professional organization. Almost from day one, their efforts started paying off by generating numerous productive leads. Thanks to ZAD services, we recently closed our largest sale of the year to one of our largest clients of all time. This single sale will pay for ZAD's services for quite some time!&quot;
  21. 22. With ZAD web Consultancy Guaranteed satisfaction is the least you can avail. We look forward to working with you on your Internet marketing strategies. Thank you!

×