Explanation of the Customer Segmentation block of Business Model Canvas for business development.

1. By Yetunde Macaulay
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3. It may be
tempting
to say
EVERYONE

4. There are different groups/class of people everywhere

5. Who Are
You Selling
To?
Customer Segmentation
asks the question

6. Age, income, ethnicity, gender, location,
nationality, season of life, profession,
etc.

7. FACEBOOK GOOGLE INSTAGRAM
Internet Users Internet Users Android & iphone
users that like
pictures
Advertisers &
Marketers
Advertisers & Ad
Agencies
Developers
Developers Google Network
Members
Mobile Device
Owners
Developers
Enterprise
For instance…

8. Another Example is…
Just Women
Just Men
Male & Female
College Students

9. Further classification
Low-level
Mid-level
High-level

10. In conclusion

11. In conclusion

12. 1.
In your business or industry, identify the various
customers and their needs

13. 2.
Classify the identified customers in 1 above by
NEED GROUP

14. 3.
Based on your groupings in 2 above, identify the
most attractive segment(s) to you.

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