Your Design Online is Atlanta based webdesign, website design, web site design company, Specialize in custom web site design and development, Search Engine Optimization Atlanta, web hosting Atlanta, search engine marketing, and email marketing.

1. Amping Up Your Contact Forms

2. • Recently, we chatted about “calls-to-action“… getting your visitors
to “do something” on while on your site. One of your calls may be
to subscribe to a newsletter, to join a mailing list, to enter to win a
free product, or to request a demo or “more information”. In any of
these cases, you probably have a contact page that asks the visitor
to submit their name and email address so you may send them
what they requested. But why stop there? Your contact forms can
do so much more to help you find out about the people and
businesses that stumble across your website. Just like they are
requesting more information from you, you should be getting more
information from them.
• Go beyond the standard fields of name, company, email
address, and “additional comments.” Here are a few ideas to amp
up your “contact us” forms…

3. Additional Demographics
• Along with the standard fields listed above,
consider asking the number of employees to
get an idea of the size of the business
requesting information. Also ask the position
within the company the requester holds to
understand who may be making the decision
to do business with you.

4. How Did They Find You?
• A great bit of information to gather is how
they found you in the first place. Were they
referred by a friend or current/former
customer? Browsing the web? An industry
partner site? This is an important indicator of
what or who is driving traffic to you and can
be valuable to your future marketing efforts.

5. What Do You Want To Know?
• A common ending to a form is a big blank space for the
visitor to write any additional comments or
questions. More often than not, this field is left
blank. Why? It is possible, the visitor may not know at
that moment what they really want. So why not help
them by asking a question that your company’s
products or services can answer. For example, our
friends atHubspot have the question “What is your
biggest marketing challenge?” at the end of their
request forms.
• Get the picture? The more you know about your
visitors the easier it will be to convert them to
customers.

6. • Your Design Online is Atlanta based
webdesign, website design, web site design
company, Specialize in custom web site design
and development, Search Engine Optimization
Atlanta, web hosting Atlanta, search engine
marketing, and email marketing.
• http://www.yourdesignonline.com