youPIX is the largest festival of Internet culture in Brazil, and for the first time ever, it was held in the US, in San Francisco (@ Barrel House). All information about the event can be found here https://www.facebook.com/event.php?eid=183829201694490 THE SCHEDULE •06:00 pm - registration •06:20 pm - opening •06:30 pm – THE MOST AWESOME BRAZILIAN MEMES OF ALL TIME! What about a trip inside the hidden wonders of Brazilian Intertubes? Fun, fun, fun! The best memes, the funniest virals and other bizarre stuff that makes Brazilians LOL and much MOAR! :) •07:00 pm – F*CKING BRAZILIANS, HOW DO THEY WORK? Brazilian Internet users are among the most active and influential in the online world. How does our Internet work? What motivates our users? What kind of content are we producing, sharing or liking? Rosana Hermann, one of the most influential bloggers and Internet thinkers in Brazil, will provide us with some insights (and questions) about it. •08:00 pm – VIDEO OPEN MIC NIGHT Come watch the most fascinating videos you've never heard of, hand-selected by a panel of web-depth plumbing experts committed to bringing you the finest in weird, unique, cute, unsettling, surprising, and crazy that the Internet has to offer. Safety not guaranteed. Hosted by Jamie Wilkinson (Emmy Award-winning software developer & Internet culture researcher, co-creator of VHX.tv, Know Your Meme and Star Wars Uncut). •09:00 pm – NERDS ON BEER + FACEBOOK SHOTS How does networking powered by Facebook Shots (made of special Brazilian cachaça*) sound? EPIC FUN TIMES! To go with that, dj Maestro Billy prepared a special “New Brazilian Singers” mixtape.

1. present
san francisco

2. YOUPIX FESTIVAL AUGUST 2011
3 days, 3 simultaneous stages, 6500 people, 300 speakers, 64 activities, + 55k tweets

3. YOUPIX FESTIVAL AUGUST 2011
3 days, 3 simultaneous stages, 6500 people, 300 speakers, 64 activities, + 55k tweets
assista ao vídeo no próximo slide

4. youPIX = browser = +

5. Ben Huh (Cheezburger Network)
Internet culture revolution

6. WEB CULTURE QUIZ
Are you a n00b or an expert?

7. BLOG TALENT SHOW
competition for new bloggers

8. MEMES “COSPOOR” COMPETITION
winner: maru, the cat

9. GILBERTO GIL
former Minister of Culture

10. HARDCORE KITCHEN LIVE
the big big big mac

11. HACKTIVISM
are hackers the new revolutionaries?

12. WEBCELEBRITIES
D Double Rainbow, David After Dentist, etc

13. DIGITAL INCLUSION
lower class x the internet

14. DOCTOR BROWN
D liquid nitrogen ice cream

15. ANTHONY VOLODKIN (Hype Machine)
how the internet is changing music

16. LINGERIE DAY LIVE
Miss LD

17. WEB THERAPY
Marcelo Tas + real shrink

18. CHRISTOPHER “m00t”(4Chan)
the anonimous revolution

19. m00t dancing “SOU FODA”
+ Rafinha Bastos, Não Salvo, Caue Moura

20. LOL LIVE with Rafinha Bastos
webcelebrities live show
assista ao vídeo no próximo slide

21. “Joining a youPIX Festival is a lot like jumping live into the Internet”

22. WELCOME TO
#YOUPIXSF
a safari into brazilian memes
and internet culture

23. BRAZIL.COM
Brazil has one of the most
active and influent internet
users around the world

24. BRAZIL.COM
Population = 200 MM
#4 computer market
80 MM internet users (8th largest user base)
220 MM mobile phones (+ than 1 per habitant)
30 MM Facebook (grows fastest)
14 MM Twitter (largest penetration)

26. THE MOST AWESOME
BRAZILIAN MEMES OF ALL TIME

27. read online bit.ly/memesbr

28. TENSO most famous brazilian meme

29. BRAZILIANS x THE INTERWEBZ
“we have wirlleus”

30. MEDIA CONTROL
family business // web 1.0

31. REAL DISRUPTION
web 2.0 = social media = self expression
67% of brazilans are on social networks
SOCIAL MEDIA

32. ORKUT =
OWNED!
90% of brazilians online

33. “there are more tvs than refrigerators” (IBGE)

34. <3 VIDEO
85% of all virals are videos
75 videos/user/month (USA = 77)
? HIGH ILLITERACY RATES

35. VLOGGERS
PC SIQUEIRA

36. VLOGGERS
PC SIQUEIRA
1 ½ year
Youtube 92MM views + 564k
subscribers
1MM @pecesiqueira
VJ @ MTV
Shakespeare, Golden Shower,
Cupcake, Star Wars, plastic bags,
NERDSEXUALISM, etc
assista ao vídeo no próximo slide

37. 15 MB OF
FAME
I wanna, no matter what!

38. P*SSY SANDWICH
“brazilian 2 girls 1 cup”
viral last month, Twitter censored TT

39. SENSUALIZE

40. NIPPLES BOY
15 MM views on Youtube
assista ao vídeo no próximo slide

41. “CELEBRITY LUCAS”
teacher (!!1!), really poor, Luzilandia (13K)

42. SWINE FLU
PHOTO SHOOT

43. “I LOVE MUSIC”
PHOTO SHOOT

44. BED & BREAKFAST
PHOTO SHOOT

45. LOL

46. LOL
Most influent person
on Twitter around the
globe (NY Times):
@RafinhaBastos,
a comediant

47. LOL
Biggest and most
influent bloggers:
Não Salvo, Kibeloco, Ñ.Intendo

48. LOL
INRI CRISTO self-proclaimed reincarnation of Jesus
assista ao vídeo no próximo slide

49. RULE #34
IF IT’S A VIRAL VIDEO, THERE IS FUNK OF IT

50. “JEREMIAS VERY CRAZY”
biggest (well known) viral in Brazil EVA
the funk version is even bigger
assista ao vídeo no próximo slide

51. RULE #34 -1
IF IT IT COMES IN FUNK MODE, IT’S AUTOMATICALLY AWESOME

52. MOST AWESOME VIRAL IN 2011
Viral of The Year (Best of Web) and Web hit of the Year (MTV)

53. LEARN THE STEPS

54. “I’M F* AWESOME”
assista ao vídeo no próximo slide

55. LAUGH AT
OURSELVES

56. FROM ILLITERACY TO INTERNET
product of social difference = amusing
assista ao vídeo no próximo slide

57. THIS IS BRAZIL!
natural born social + free and democratic tool =
participation, creativity and fun

58. Great part of the
population doesn’t
have access to basic
needs and our internet
is the most expensive
in the whole word….

60. THANK YOU!
bia@sixpix.com.br / @biagranja