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THE MOST AWESOME BRAZILIAN MEMES OF ALL TIME! (Bia Granja @ youPIX/SF)
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THE MOST AWESOME BRAZILIAN MEMES OF ALL TIME! (Bia Granja @ youPIX/SF)

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youPIX is the largest festival of Internet culture in Brazil, and for the first time ever, it was held in the US, in San Francisco (@ Barrel House). …

youPIX is the largest festival of Internet culture in Brazil, and for the first time ever, it was held in the US, in San Francisco (@ Barrel House).

All information about the event can be found here https://www.facebook.com/event.php?eid=183829201694490

THE SCHEDULE
•06:00 pm - registration
•06:20 pm - opening

•06:30 pm – THE MOST AWESOME BRAZILIAN MEMES OF ALL TIME!
What about a trip inside the hidden wonders of Brazilian Intertubes? Fun, fun, fun! The best memes, the funniest virals and other bizarre stuff that makes Brazilians LOL and much MOAR! :)

•07:00 pm – F*CKING BRAZILIANS, HOW DO THEY WORK?
Brazilian Internet users are among the most active and influential in the online world. How does our Internet work? What motivates our users? What kind of content are we producing, sharing or liking? Rosana Hermann, one of the most influential bloggers and Internet thinkers in Brazil, will provide us with some insights (and questions) about it.

•08:00 pm – VIDEO OPEN MIC NIGHT
Come watch the most fascinating videos you've never heard of, hand-selected by a panel of web-depth plumbing experts committed to bringing you the finest in weird, unique, cute, unsettling, surprising, and crazy that the Internet has to offer. Safety not guaranteed. Hosted by Jamie Wilkinson (Emmy Award-winning software developer & Internet culture researcher, co-creator of VHX.tv, Know Your Meme and Star Wars Uncut).

•09:00 pm – NERDS ON BEER + FACEBOOK SHOTS
How does networking powered by Facebook Shots (made of special Brazilian cachaça*) sound? EPIC FUN TIMES! To go with that, dj Maestro Billy prepared a special “New Brazilian Singers” mixtape.

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  • 1. present san francisco
  • 2. YOUPIX FESTIVAL AUGUST 20113 days, 3 simultaneous stages, 6500 people, 300 speakers, 64 activities, + 55k tweets
  • 3. YOUPIX FESTIVAL AUGUST 2011 3 days, 3 simultaneous stages, 6500 people, 300 speakers, 64 activities, + 55k tweetsassista ao vídeo no próximo slide
  • 4. youPIX = browser = +
  • 5. Ben Huh (Cheezburger Network)Internet culture revolution
  • 6. WEB CULTURE QUIZAre you a n00b or an expert?
  • 7. BLOG TALENT SHOWcompetition for new bloggers
  • 8. MEMES “COSPOOR” COMPETITIONwinner: maru, the cat
  • 9. GILBERTO GILformer Minister of Culture
  • 10. HARDCORE KITCHEN LIVEthe big big big mac
  • 11. HACKTIVISMare hackers the new revolutionaries?
  • 12. WEBCELEBRITIESD Double Rainbow, David After Dentist, etc
  • 13. DIGITAL INCLUSIONlower class x the internet
  • 14. DOCTOR BROWND liquid nitrogen ice cream
  • 15. ANTHONY VOLODKIN (Hype Machine)how the internet is changing music
  • 16. LINGERIE DAY LIVEMiss LD
  • 17. WEB THERAPYMarcelo Tas + real shrink
  • 18. CHRISTOPHER “m00t”(4Chan)the anonimous revolution
  • 19. m00t dancing “SOU FODA”+ Rafinha Bastos, Não Salvo, Caue Moura
  • 20. LOL LIVE with Rafinha Bastos webcelebrities live showassista ao vídeo no próximo slide
  • 21. “Joining a youPIX Festival is a lot like jumping live into the Internet”
  • 22. WELCOME TO#YOUPIXSFa safari into brazilian memesand internet culture
  • 23. BRAZIL.COMBrazil has one of the mostactive and influent internetusers around the world
  • 24. BRAZIL.COM Population = 200 MM #4 computer market 80 MM internet users (8th largest user base)220 MM mobile phones (+ than 1 per habitant) 30 MM Facebook (grows fastest) 14 MM Twitter (largest penetration)
  • 25. THE MOST AWESOMEBRAZILIAN MEMES OF ALL TIME
  • 26. read online bit.ly/memesbr
  • 27. TENSO most famous brazilian meme
  • 28. BRAZILIANS x THE INTERWEBZ “we have wirlleus”
  • 29. MEDIA CONTROLfamily business // web 1.0
  • 30. REAL DISRUPTION web 2.0 = social media = self expression67% of brazilans are on social networksSOCIAL MEDIA
  • 31. ORKUT = OWNED!90% of brazilians online
  • 32. “there are more tvs than refrigerators” (IBGE)
  • 33. <3 VIDEO85% of all virals are videos75 videos/user/month (USA = 77)? HIGH ILLITERACY RATES
  • 34. VLOGGERSPC SIQUEIRA
  • 35. VLOGGERS PC SIQUEIRA 1 ½ year Youtube 92MM views + 564k subscribers 1MM @pecesiqueira VJ @ MTV Shakespeare, Golden Shower, Cupcake, Star Wars, plastic bags, NERDSEXUALISM, etcassista ao vídeo no próximo slide
  • 36. 15 MB OFFAMEI wanna, no matter what!
  • 37. P*SSY SANDWICH “brazilian 2 girls 1 cup”viral last month, Twitter censored TT
  • 38. SENSUALIZE
  • 39. NIPPLES BOY 15 MM views on Youtubeassista ao vídeo no próximo slide
  • 40. “CELEBRITY LUCAS”teacher (!!1!), really poor, Luzilandia (13K)
  • 41. SWINE FLUPHOTO SHOOT
  • 42. “I LOVE MUSIC” PHOTO SHOOT
  • 43. BED & BREAKFASTPHOTO SHOOT
  • 44. LOL
  • 45. LOL Most influent personon Twitter around the globe (NY Times): @RafinhaBastos, a comediant
  • 46. LOLBiggest and mostinfluent bloggers:Não Salvo, Kibeloco, Ñ.Intendo
  • 47. LOLINRI CRISTO self-proclaimed reincarnation of Jesus assista ao vídeo no próximo slide
  • 48. RULE #34IF IT’S A VIRAL VIDEO, THERE IS FUNK OF IT
  • 49. “JEREMIAS VERY CRAZY”biggest (well known) viral in Brazil EVA the funk version is even bigger assista ao vídeo no próximo slide
  • 50. RULE #34 -1IF IT IT COMES IN FUNK MODE, IT’S AUTOMATICALLY AWESOME
  • 51. MOST AWESOME VIRAL IN 2011Viral of The Year (Best of Web) and Web hit of the Year (MTV)
  • 52. LEARN THE STEPS
  • 53. “I’M F* AWESOME” assista ao vídeo no próximo slide
  • 54. LAUGH ATOURSELVES
  • 55. FROM ILLITERACY TO INTERNET product of social difference = amusingassista ao vídeo no próximo slide
  • 56. THIS IS BRAZIL!natural born social + free and democratic tool = participation, creativity and fun
  • 57. Great part of thepopulation doesn’thave access to basicneeds and our internetis the most expensivein the whole word….
  • 58. THANK YOU! bia@sixpix.com.br / @biagranja

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