present          san francisco
YOUPIX FESTIVAL AUGUST 20113 days, 3 simultaneous stages, 6500 people, 300 speakers, 64 activities, + 55k tweets
YOUPIX FESTIVAL AUGUST 2011                          3 days, 3 simultaneous stages, 6500 people, 300 speakers, 64 activiti...
youPIX = browser =   +
Ben Huh (Cheezburger Network)Internet culture revolution
WEB CULTURE QUIZAre you a n00b or an expert?
BLOG TALENT SHOWcompetition for new bloggers
MEMES “COSPOOR” COMPETITIONwinner: maru, the cat
GILBERTO GILformer Minister of Culture
HARDCORE KITCHEN LIVEthe big big big mac
HACKTIVISMare hackers the new revolutionaries?
WEBCELEBRITIESD Double Rainbow, David After Dentist, etc
DIGITAL INCLUSIONlower class x the internet
DOCTOR BROWND liquid nitrogen ice cream
ANTHONY VOLODKIN (Hype Machine)how the internet is changing music
LINGERIE DAY LIVEMiss LD
WEB THERAPYMarcelo Tas + real shrink
CHRISTOPHER “m00t”(4Chan)the anonimous revolution
m00t dancing “SOU FODA”+ Rafinha Bastos, Não Salvo, Caue Moura
LOL LIVE with Rafinha Bastos                       webcelebrities live showassista ao vídeo no próximo slide
“Joining a youPIX Festival is a lot like jumping live into the Internet”
WELCOME TO#YOUPIXSFa safari into brazilian memesand internet culture
BRAZIL.COMBrazil has one of the mostactive and influent internetusers around the world
BRAZIL.COM                        Population = 200 MM                        #4 computer market  80 MM internet users (8th...
THE MOST AWESOMEBRAZILIAN MEMES OF ALL TIME
read online bit.ly/memesbr
TENSO most famous brazilian meme
BRAZILIANS x THE INTERWEBZ          “we have wirlleus”
MEDIA CONTROLfamily business // web 1.0
REAL DISRUPTION web 2.0 = social media = self expression67% of brazilans are on social networksSOCIAL MEDIA
ORKUT =     OWNED!90% of brazilians online
“there are more tvs than refrigerators” (IBGE)
<3 VIDEO85% of all virals are videos75 videos/user/month (USA = 77)? HIGH ILLITERACY RATES
VLOGGERSPC SIQUEIRA
VLOGGERS                                                   PC SIQUEIRA                                                    ...
15 MB OFFAMEI wanna, no matter what!
P*SSY SANDWICH              “brazilian 2 girls 1 cup”viral last month, Twitter censored TT
SENSUALIZE
NIPPLES BOY                               15 MM views on Youtubeassista ao vídeo no próximo slide
“CELEBRITY LUCAS”teacher (!!1!), really poor, Luzilandia (13K)
SWINE FLUPHOTO SHOOT
“I LOVE MUSIC” PHOTO SHOOT
BED & BREAKFASTPHOTO SHOOT
LOL
LOL Most influent personon Twitter around the    globe (NY Times):     @RafinhaBastos,         a comediant
LOLBiggest and mostinfluent bloggers:Não Salvo, Kibeloco, Ñ.Intendo
LOLINRI CRISTO self-proclaimed reincarnation of Jesus     assista ao vídeo no próximo slide
RULE #34IF IT’S A VIRAL VIDEO, THERE IS FUNK OF IT
“JEREMIAS VERY CRAZY”biggest (well known) viral in Brazil EVA    the funk version is even bigger            assista ao víd...
RULE #34 -1IF IT IT COMES IN FUNK MODE, IT’S AUTOMATICALLY AWESOME
MOST AWESOME VIRAL IN 2011Viral of The Year (Best of Web) and Web hit of the Year (MTV)
LEARN THE STEPS
“I’M F* AWESOME”     assista ao vídeo no próximo slide
LAUGH ATOURSELVES
FROM ILLITERACY TO INTERNET      product of social difference = amusingassista ao vídeo no próximo slide
THIS IS BRAZIL!natural born social + free and democratic tool =        participation, creativity and fun
Great part of thepopulation doesn’thave access to basicneeds and our internetis the most expensivein the whole word….
THANK YOU! bia@sixpix.com.br / @biagranja
THE MOST AWESOME BRAZILIAN MEMES OF ALL TIME! (Bia Granja @ youPIX/SF)
THE MOST AWESOME BRAZILIAN MEMES OF ALL TIME! (Bia Granja @ youPIX/SF)
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THE MOST AWESOME BRAZILIAN MEMES OF ALL TIME! (Bia Granja @ youPIX/SF)

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youPIX is the largest festival of Internet culture in Brazil, and for the first time ever, it was held in the US, in San Francisco (@ Barrel House).

All information about the event can be found here https://www.facebook.com/event.php?eid=183829201694490

THE SCHEDULE
•06:00 pm - registration
•06:20 pm - opening

•06:30 pm – THE MOST AWESOME BRAZILIAN MEMES OF ALL TIME!
What about a trip inside the hidden wonders of Brazilian Intertubes? Fun, fun, fun! The best memes, the funniest virals and other bizarre stuff that makes Brazilians LOL and much MOAR! :)

•07:00 pm – F*CKING BRAZILIANS, HOW DO THEY WORK?
Brazilian Internet users are among the most active and influential in the online world. How does our Internet work? What motivates our users? What kind of content are we producing, sharing or liking? Rosana Hermann, one of the most influential bloggers and Internet thinkers in Brazil, will provide us with some insights (and questions) about it.

•08:00 pm – VIDEO OPEN MIC NIGHT
Come watch the most fascinating videos you've never heard of, hand-selected by a panel of web-depth plumbing experts committed to bringing you the finest in weird, unique, cute, unsettling, surprising, and crazy that the Internet has to offer. Safety not guaranteed. Hosted by Jamie Wilkinson (Emmy Award-winning software developer & Internet culture researcher, co-creator of VHX.tv, Know Your Meme and Star Wars Uncut).

•09:00 pm – NERDS ON BEER + FACEBOOK SHOTS
How does networking powered by Facebook Shots (made of special Brazilian cachaça*) sound? EPIC FUN TIMES! To go with that, dj Maestro Billy prepared a special “New Brazilian Singers” mixtape.

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THE MOST AWESOME BRAZILIAN MEMES OF ALL TIME! (Bia Granja @ youPIX/SF)

  1. 1. present san francisco
  2. 2. YOUPIX FESTIVAL AUGUST 20113 days, 3 simultaneous stages, 6500 people, 300 speakers, 64 activities, + 55k tweets
  3. 3. YOUPIX FESTIVAL AUGUST 2011 3 days, 3 simultaneous stages, 6500 people, 300 speakers, 64 activities, + 55k tweetsassista ao vídeo no próximo slide
  4. 4. youPIX = browser = +
  5. 5. Ben Huh (Cheezburger Network)Internet culture revolution
  6. 6. WEB CULTURE QUIZAre you a n00b or an expert?
  7. 7. BLOG TALENT SHOWcompetition for new bloggers
  8. 8. MEMES “COSPOOR” COMPETITIONwinner: maru, the cat
  9. 9. GILBERTO GILformer Minister of Culture
  10. 10. HARDCORE KITCHEN LIVEthe big big big mac
  11. 11. HACKTIVISMare hackers the new revolutionaries?
  12. 12. WEBCELEBRITIESD Double Rainbow, David After Dentist, etc
  13. 13. DIGITAL INCLUSIONlower class x the internet
  14. 14. DOCTOR BROWND liquid nitrogen ice cream
  15. 15. ANTHONY VOLODKIN (Hype Machine)how the internet is changing music
  16. 16. LINGERIE DAY LIVEMiss LD
  17. 17. WEB THERAPYMarcelo Tas + real shrink
  18. 18. CHRISTOPHER “m00t”(4Chan)the anonimous revolution
  19. 19. m00t dancing “SOU FODA”+ Rafinha Bastos, Não Salvo, Caue Moura
  20. 20. LOL LIVE with Rafinha Bastos webcelebrities live showassista ao vídeo no próximo slide
  21. 21. “Joining a youPIX Festival is a lot like jumping live into the Internet”
  22. 22. WELCOME TO#YOUPIXSFa safari into brazilian memesand internet culture
  23. 23. BRAZIL.COMBrazil has one of the mostactive and influent internetusers around the world
  24. 24. BRAZIL.COM Population = 200 MM #4 computer market 80 MM internet users (8th largest user base)220 MM mobile phones (+ than 1 per habitant) 30 MM Facebook (grows fastest) 14 MM Twitter (largest penetration)
  25. 25. THE MOST AWESOMEBRAZILIAN MEMES OF ALL TIME
  26. 26. read online bit.ly/memesbr
  27. 27. TENSO most famous brazilian meme
  28. 28. BRAZILIANS x THE INTERWEBZ “we have wirlleus”
  29. 29. MEDIA CONTROLfamily business // web 1.0
  30. 30. REAL DISRUPTION web 2.0 = social media = self expression67% of brazilans are on social networksSOCIAL MEDIA
  31. 31. ORKUT = OWNED!90% of brazilians online
  32. 32. “there are more tvs than refrigerators” (IBGE)
  33. 33. <3 VIDEO85% of all virals are videos75 videos/user/month (USA = 77)? HIGH ILLITERACY RATES
  34. 34. VLOGGERSPC SIQUEIRA
  35. 35. VLOGGERS PC SIQUEIRA 1 ½ year Youtube 92MM views + 564k subscribers 1MM @pecesiqueira VJ @ MTV Shakespeare, Golden Shower, Cupcake, Star Wars, plastic bags, NERDSEXUALISM, etcassista ao vídeo no próximo slide
  36. 36. 15 MB OFFAMEI wanna, no matter what!
  37. 37. P*SSY SANDWICH “brazilian 2 girls 1 cup”viral last month, Twitter censored TT
  38. 38. SENSUALIZE
  39. 39. NIPPLES BOY 15 MM views on Youtubeassista ao vídeo no próximo slide
  40. 40. “CELEBRITY LUCAS”teacher (!!1!), really poor, Luzilandia (13K)
  41. 41. SWINE FLUPHOTO SHOOT
  42. 42. “I LOVE MUSIC” PHOTO SHOOT
  43. 43. BED & BREAKFASTPHOTO SHOOT
  44. 44. LOL
  45. 45. LOL Most influent personon Twitter around the globe (NY Times): @RafinhaBastos, a comediant
  46. 46. LOLBiggest and mostinfluent bloggers:Não Salvo, Kibeloco, Ñ.Intendo
  47. 47. LOLINRI CRISTO self-proclaimed reincarnation of Jesus assista ao vídeo no próximo slide
  48. 48. RULE #34IF IT’S A VIRAL VIDEO, THERE IS FUNK OF IT
  49. 49. “JEREMIAS VERY CRAZY”biggest (well known) viral in Brazil EVA the funk version is even bigger assista ao vídeo no próximo slide
  50. 50. RULE #34 -1IF IT IT COMES IN FUNK MODE, IT’S AUTOMATICALLY AWESOME
  51. 51. MOST AWESOME VIRAL IN 2011Viral of The Year (Best of Web) and Web hit of the Year (MTV)
  52. 52. LEARN THE STEPS
  53. 53. “I’M F* AWESOME” assista ao vídeo no próximo slide
  54. 54. LAUGH ATOURSELVES
  55. 55. FROM ILLITERACY TO INTERNET product of social difference = amusingassista ao vídeo no próximo slide
  56. 56. THIS IS BRAZIL!natural born social + free and democratic tool = participation, creativity and fun
  57. 57. Great part of thepopulation doesn’thave access to basicneeds and our internetis the most expensivein the whole word….
  58. 58. THANK YOU! bia@sixpix.com.br / @biagranja

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