A PDF all about me. Slightly old. Will be updated soon!

1. WEB ANIMATION STUDIO .portfolio
more than design

2. r
g raphe
photo l artist
digita aker
filmm signer
w eb de
Love for films, passion for
photography and sheer joy in
writing stories for animation is how
I would describe my interests.
Working with a dynamic medium
like the Internet, my challenge is to
constantly innovate.
My strength is seizing every
opportunity to learn and grow.
What drives me is enjoying every
moment of my life with my family
& colleagues.

3. Born to lead
h
ms cratc
fro
Star ting It’s called Focus.
I always knew I would be an entrepreneur. The first
steps to getting there were organising digital art
exhibitions pan-India with artists from all corners of
the world. This, when I was all of 18 years.
Then came freelance assignments and in 2002, fresh
out of graduation, I started my own company, Web
Animation Studio.
It’s been over 7 years now.

4. digital art
I started Yoart.com, India’s first online digital art
gallery to promote computer art. It featured over 100
digital artists from all over the world.
We also organised ‘real world’ art exhibitions at
prestigious venues across the country to give a fillip to
this medium. My partner in this effort was Preeti
Gopalkrishnan, who I subsequently married in 2004.

5. shows
2000
Yoart.com was a co-organiser in the 1st India International
Digital Art Festival along with Subhojit Mitra from Calcutta.
Dr. Rodney Chang, an American digital artist was invited to talk
1999 about the evolving art form. The exhibition was held at the
Oxford Book Store Gallery in Calcutta.
2001
Yoart.com’s first digital art show was in 1999 at the Kala Ghoda
Arts festival, Mumbai. We took part in several exhibitions held at
the Pavement Art Gallery, Kala Ghoda.
2002
In April 2001, Yoart.com organised the 2nd India International
Yoart.com was invited by the Kala Ghoda Association to curate a Digital Art festival held at the Nehru Centre Circular Art Gallery,
show as part of its Artfest 2003. The show was held at the Mumbai. It was sponsored by Mumbaimart.com.
famous Indigo restaurant in Colaba, Mumbai.

6. shows
Kala Ghoda Arts Festival,2005
> Mumbai- A Parallel World
10 days around Mumbai =
almost 1000 photos= one
artwork!
The 20 feet artwork was put up
at the Pavement Art Gallery.
I had titled the show ‘Mumbai-
A parallel world’.

7. digital art goes interactive
Worldstreet
My concept Worldstreet was chosen to be
presented at the Xmedia Lab held in
Singapore in October 2007. The concept
was to have an experimental website
which will allow all the artists from all
around the world to work on one street
which will keep growing as the user base
of artists increases. I had created the
above artwork as a sample. The above pictures were taken during my presentation at The Lab.

8. digital art digital mural for The Times of India, Mumbai
During my exhibition ‘Mumbai- A Parallel World’, I was approached by Surekha G., the chief architect of The
Times of India’s Mumbai office at D.N. Road. Impressed with my style of work she commissioned me to
create six different artworks using archived photographs of India’s premier English daily.
For over a week, I had access to several priceless photographs defining Indian history. The artworks, each
approximately 10-12 feet in width were put up in the 3rd floor office.

9. shows
Kala Ghoda Arts Festival, 2007
> Crow.d: Meeting of Minds
Funded by the Kala Ghoda Association, ‘Crow.d: Meeting of Minds’ was the first show I
curated, but didn’t participate as an artist. Also it is the largest show I have done so far
with almost 200 feet of artwork printed on flex. I brought together 32 artists and 25
animators, including 10 children. We also organised a papier mache workshop with
children to create crows, in association with the NGOs, Prerna and Akanksha. We had
two kiosks where we were showcasing the animations & another one with a tablet to
encourage people to draw their own version of the Crow!

10. Interactive
milestones
2004
Web Animation Studio (WAS), in association with 2nz won the pitch for Godrej’s 3D
interactive solutions. We were in competition with 6 other agencies for the pitch.
WAS in actively involved in training the team with a completely new technology and
finally delivering the project. The solution was a first-of-its kind in India.
2005-2006
Was a consultant to Broadlyne (An IT company) who had won the tender to create
Computer Based Training (CBT) Modules for the Indian Army (EME, Baroda). I was
involved in forming a team in Baroda and training them to serve the client. We have
created 6 CBTs for the EME division.The company in Baroda is still servicing the
client.
2007
WAS won the pitch for the Ponds website with Indigo Consulting. Almost 100 videos
were used in the website. Our unique application would pick up keywords from the
user generated content and would play a suitable video.
2009
WAS helped Indigo Consulting to create a website with a wall painting application
for the Asian Paints brand, Royale. The website would allow users to select their own
tool and texture and go wild with the paint on the virtual wall.
2010
WAS is developing a unique 3D website using paper vision technology for the
Garment brand, Status Quo.

11. Awards & Recognition I won the 1st Prize in the Public Vote
Category at “Superpitch” at the Nasscom
‘Rhymetime in Toyland’ a 60-minute Direct-to-DVD product produced by WAS for Shemaroo won the Animation & Gaming Expo 2008 in Hyderabad
award for Best Educational Content in the Golden Cursor Awards in 2009. for my series concept “Eggy”. Pictured here
with my co-writer, Murali Raman.
I won the 2nd prize at “Superpitch” at the Nasscom I won the Second prize at “Superpitch”
Animation & Gaming Expo 2009 in Hyderabad for my series held at the Nasscom Animation &
concept, ‘Teen Mastikhor’. Gaming Expo in Mumbai in November
2007 for my concept ‘Nano’. I have
developed the concept for 4-to-5-minute
short episodes.

12. Animation
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Rhymetime in Toyland, 2008 Teen Mastikhor, 2009
Web Animation Studio was involved in a complete turnkey ‘Teen Mastikhor’ is WAS’ first in-house short animation film.
solution for Shemaroo Entertainment. We help them The idea of ‘Teen Mastikhor’ began by posting invitations to be
conceptualise and produce a 60-minute Direct-to-DVD concept. part of the project on a well known animation forum. What
WAS was actively involved in almost every sphere of film making followed was a formation of a team. A lot of work on the film
for this home video. Other than 2D animation direction and was done by freelancers working from their homes. This is truly
implementation we were also active in auditions, acting classes, the future of collaborative virtual production.
script writing, compositing, editing. The product combined live
action with animation for the first time in this video segment.

13. W.A.S Re-union in Khandala
Radhika Agarwal
Preeti Gopalkrishnan
Raunaq Sikka Yogesh Mahajan
Shreela Tambe
Nimesh Zala
Hemant Patkar
Gaurav Shah
Diju Bernard Shahul Hameed
Ravish Shanbhag
Priyanka Kulkarni Mahesh Shetty
I see each team member of Web Animation Studio (WAS)
not as an employee, but as a partner, as a friend.
The above photograph was taken at a reunion of all ex-team
members of WAS in 2008. It is notable that every team Our Office at Govandi, Mumbai
member has worked with me for at least three years, and
today our association has continued with each person as a
freelancer or consultant.

14. Clientele- Web Animation Studio (WAS)
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HSBC Raymond India BC Webwise Dignity Foundation Sequel India
ABN Amro Girnar Tea Saregama Population First Accutest
Fuel Films IFFCO-TOKIO Maya Entertainment Childline India Status quo
2nz Animation Johnson & Johnson MAAC Verchaska Hicons
Godrej Kich India Mobile 2 Win Whispering Woods Bombay Se (Dubai)
St Peters School Ace Global Services Kamani Oils Citibank Ichibann Crepe
Afcons Synova (USA) PRBA Reel Films Stop
Verchaska Aroma Organics Sukhaant- The Film Shemaroo Raylux
Evavo Etours Classique Entertainment Mumbai Festival
Aadhyam Dkarmali & Sons Indigo Consulting Interactive Avenues Grandmother India