2. The Four P’s, also known as the
Marketing Mix consist of the following:

3. P RODUC
T
utility packing
size Aspect
style trademark
warranty service
Quality

4. PL ACE
inventory
location
chanel
coverage
transport

5. P R O MO T
I ON
Sale promotions Publicity
Personal sales

6. PRI
CE
Payment means
Discounts
Pay periods