The document discusses app store optimization (ASO) techniques to improve mobile app visibility, covering keyword selection, ranking strategies, and essential app features like icons and screenshots. It emphasizes the importance of tracking competitors and using data to choose relevant keywords for higher rankings. Additionally, it mentions job opportunities at 2359 Media and offers links for further information.

1. STRATEGIC CONSULTING
VISUAL IDENTITY
TECHNOLOGY

2. App Store Optimisation 101
by Zhou Wenhan
Co-Founder, 2359 Media
iOS Dev Scout # Feb Meetup

3. ASO?
process of improving the visibility of a mobile app
bit.ly/iOSASO
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4. Common Features
Ranking across Countries and Categories
Track Downloads/Revenue
Track Competitors
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5. Ranking across Countries and Categories

6. Track Downloads/Revenue
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7. Example of CSV file US report.

8. Track Downloads/Revenue

9. Track Competitors
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10. Track Competitors

11. Keyword Spy

12. Track Competitors
Potential
keywords

13. Learning by Doing
Keywords for Fav Alert v2.11
http://bit.ly/ASOStorm
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14. Keywords
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15. Stuff that is important
• App Icon
• Screenshot (First)
• Ratings
• Screenshot (The Rest)
• App Title

16. App Title
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17. iPhone: 30 chars visible

18. iPad: 53 chars visible

19. Desktop iTunes: 30 chars visible

20. Title Testing via Facebook Ads

21. App with a really long name

22. Choose Keywords that are
Relevant
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High Rank

23. 1. Choose country you want to rank for

24. 2. Picking Keywords
Suggested Keywords
Add Custom Keywords

25. 3. Get Data for Keywords
• Traffic = How many people
search for this keyword
• iPhone Difficulty = How hard it
will be to rank highly in a
meaningful number
• iPhone Apps = Competing apps
that also rank for the chosen
keyword. You want to avoid

26. 4. Picking Keywords to try

27. Fun Time
http://bit.ly/ASOStorm2
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28. Maximizing your keywords of 100 chars
•
•
•
•
•
•
use all keywords (100 Chars)
short keywords have more high traffic
Single words rather than phrases
Word in title rank highly and do not need to be duplicated
Singular rather than duplicate
Words in Company name already are ranked
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29. Viable Alternative to Sensor Tower
MobileDevHQ
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Appnique

30. WE ARE
HIRING
We are constantly on the lookout for Senior Developers, Technical Project Managers and
Partners so explore your opportunities with us by sending an email to:
wenhan.zhou@2359media.com
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htttp://2359media.com