STRATEGIC CONSULTING

VISUAL IDENTITY

TECHNOLOGY
App Store Optimisation 101
by Zhou Wenhan
Co-Founder, 2359 Media

iOS Dev Scout # Feb Meetup
ASO?
process of improving the visibility of a mobile app
bit.ly/iOSASO

Copyright © 2359 Media
Common Features
Ranking across Countries and Categories
Track Downloads/Revenue
Track Competitors

Copyright © 2359 Media
Ranking across Countries and Categories
Track Downloads/Revenue

Copyright © 2359 Media
Example of CSV file US report.
Track Downloads/Revenue
Track Competitors

Copyright © 2359 Media
Track Competitors
Keyword Spy
Track Competitors

Potential
keywords
Learning by Doing
Keywords for Fav Alert v2.11
http://bit.ly/ASOStorm

Copyright © 2359 Media
Keywords

Copyright © 2359 Media
Stuff that is important

• App Icon
• Screenshot (First)
• Ratings
• Screenshot (The Rest)
• App Title
App Title

Copyright © 2359 Media
iPhone: 30 chars visible
iPad: 53 chars visible
Desktop iTunes: 30 chars visible
Title Testing via Facebook Ads
App with a really long name
Choose Keywords that are

Relevant
Copyright © 2359 Media

High Rank
1. Choose country you want to rank for
2. Picking Keywords

Suggested Keywords

Add Custom Keywords
3. Get Data for Keywords

• Traffic = How many people
search for this keyword
• iPhone Difficulty = How hard it
will be to r...
4. Picking Keywords to try
Fun Time
http://bit.ly/ASOStorm2

Copyright © 2359 Media
Maximizing your keywords of 100 chars
•
•
•
•
•
•

use all keywords (100 Chars)
short keywords have more high traffic
Sing...
Viable Alternative to Sensor Tower

MobileDevHQ
Copyright © 2359 Media

Appnique
App Store Optimisation 101
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App Store Optimisation 101

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Why ASO?
"App store optimization (ASO) is the process of improving the visibility of a mobile app (such as an iPhone, iPad, Android, or Windows Phone app) in an app store (such as iTunes or Google Play for Android). App store optimization is closely related to search engine optimization. Specifically, app store optimization includes the process of ranking highly in an app store's search results and top charts rankings. ASO marketers agree that ranking higher in search results and top charts rankings will drive more downloads for an app.” - Wikipedia

It is generally much easier to do than SEO as the app store is less mature so it doesn’t take much effort. Plus its free and the effects are long lasting. Everyone should do this because of the huge ROI (Might have considerable effect, doesnt take much time once you understand it).

In this article we will cover the general ASO Advice, take a look at a few ASO tools on the market and do a run through of an example using my own hobby app. (Fav Alert: http://bit.ly/iOSASO)

Published in: Marketing, Technology, Design
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Transcript of "App Store Optimisation 101"

  1. 1. STRATEGIC CONSULTING VISUAL IDENTITY TECHNOLOGY
  2. 2. App Store Optimisation 101 by Zhou Wenhan Co-Founder, 2359 Media iOS Dev Scout # Feb Meetup
  3. 3. ASO? process of improving the visibility of a mobile app bit.ly/iOSASO Copyright © 2359 Media
  4. 4. Common Features Ranking across Countries and Categories Track Downloads/Revenue Track Competitors Copyright © 2359 Media
  5. 5. Ranking across Countries and Categories
  6. 6. Track Downloads/Revenue Copyright © 2359 Media
  7. 7. Example of CSV file US report.
  8. 8. Track Downloads/Revenue
  9. 9. Track Competitors Copyright © 2359 Media
  10. 10. Track Competitors
  11. 11. Keyword Spy
  12. 12. Track Competitors Potential keywords
  13. 13. Learning by Doing Keywords for Fav Alert v2.11 http://bit.ly/ASOStorm Copyright © 2359 Media
  14. 14. Keywords Copyright © 2359 Media
  15. 15. Stuff that is important • App Icon • Screenshot (First) • Ratings • Screenshot (The Rest) • App Title
  16. 16. App Title Copyright © 2359 Media
  17. 17. iPhone: 30 chars visible
  18. 18. iPad: 53 chars visible
  19. 19. Desktop iTunes: 30 chars visible
  20. 20. Title Testing via Facebook Ads
  21. 21. App with a really long name
  22. 22. Choose Keywords that are Relevant Copyright © 2359 Media High Rank
  23. 23. 1. Choose country you want to rank for
  24. 24. 2. Picking Keywords Suggested Keywords Add Custom Keywords
  25. 25. 3. Get Data for Keywords • Traffic = How many people search for this keyword • iPhone Difficulty = How hard it will be to rank highly in a meaningful number • iPhone Apps = Competing apps that also rank for the chosen keyword. You want to avoid
  26. 26. 4. Picking Keywords to try
  27. 27. Fun Time http://bit.ly/ASOStorm2 Copyright © 2359 Media
  28. 28. Maximizing your keywords of 100 chars • • • • • • use all keywords (100 Chars) short keywords have more high traffic Single words rather than phrases Word in title rank highly and do not need to be duplicated Singular rather than duplicate Words in Company name already are ranked Copyright © 2359 Media
  29. 29. Viable Alternative to Sensor Tower MobileDevHQ Copyright © 2359 Media Appnique
  30. 30. WE ARE HIRING We are constantly on the lookout for Senior Developers, Technical Project Managers and Partners so explore your opportunities with us by sending an email to: wenhan.zhou@2359media.com Download Slides: Copyright © 2359 Media htttp://2359media.com

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