RJS - A telecom advanced system, offering huge scope for retailers, distributors & telecom partners.

1. RJS
Retailer Jugaarh System

2. Why?
 Telecom Jugaarh - Being form this fraternity, I must say we are too
much envolved in data mining and completion mapping for our
business reviews and believe me we are too burdened with the data
load and the system mechanisms at hand, putting more than 12 hours
each day at marketing compound and with the competition which we
are tracking we are either downsizing our DB or we are experimenting
with our skill set for getting our bases right in positive ARPU's.
 Telecom Industry has always being a Prepaid industry majorly revolving
around 70 to 80 % of the revenue from circle/ Operator/ Telecoms in
India.
 A retailer has to carry more phones to make recharges, oxygen
recharge machine and online portals in today's world.
 Why? - Simplify retailer’s recharge model, giving
him easy & fast recharge option without investment
and omitting multiple phones for recharges.

3. The origin of prepaid
 In 1990, started with adoption of global standards creating a
flourishing mobile industry with affordability and mass market specs.
 Innovation in mobile industry & mass production of mobiles resulted
in what considered as luxury in early 1990 became a necessity of early
2000.
 Operators saw prepaid as a way to introduce mobile services into
lower ARPU customer segments in the market.
• For a product with an absence of regular
financial monthly commitment.
• Automation for automatically blocking of
services when credit ran out.
Lower
segment
ARPU
• Simplified registration process and absence
of credit history, promoted buying and
scoping new heights.
• Service availability beyond telecom
operator channel.
Simplicity

4. Billing model Reworked
 Needs immediate call with expansion of operators across region, distributors,
retailers have major issues pertaining to recharging of prepaid nos. along with
choice plans.
 Though operators are more focused on having customer centric approach to
value their customers, but it’s a micro approach pertaining to competition
parameters‘ and to have its objective fulfilled.
 Streamlining the entire retailer operations rather than having customer centric
approach when it comes to charging model.
 Online apps., android , windows apps., currently available are again customer
centric.
Higher to lower ARPU target
approach
Customer segmentation
“Retailers” macro approach

5. RJS – Retailer Jugaarh system
 Innovation with the payment model – key focus with
centralizing the entire recharge mechanism, with a key to
downsizing the entire process which is quick and responsive.
 “ AP 9876458000 100” where AP is airtel Punjab followed
by MISDN and currency denomination.
 To be done on all the platforms, data without operator
integration , USSD and SMS(with operator’s integration).
 ONE FOR ALL.

6. RJS – Retailer Jugaarh system
 RJS system, independent of operator intervention can be taken as the best
application ever made to streamline retailer’s operations in real time.
 With initial requirement of Retailer’s MISDN’s and passwords , retailers
can have multiple options to use this app on android, windows, blackberry
phones along with PC and laptops.
 Effective use of 2g, 3g and 4g services by retailers will promote dada usage
for customers.
 Can be integrated with SMS and used with various operators with single
short code. Ex. 333, 555, 777, 786 etc.
Less
operator
dependency
SMS &
USSD
IP
based

7. Benefits
 Excellent revenue option for partners, where effective charging
model and schemes can change the entire levels of mobile
recharge.
 Used as one solution for all recharges, be it through phone PC,
laptop or IPAD’s/ phone pads.
 Convenient in use, single command operations for all recharges.
 Use as next level in promotions by operators to reach out to
retailers and distributors in real time.
 Non dependency on operators for making recharges.
 Simple and easy integration on all platforms.