How the new iOS 8 features will affect users’ expectations on your apps.

1. The implications of the new
iOS 8 features on user behavior
CocoaHeads Stockholm
2014-08-04, Bontouch
@yangmeyer
yang.meyer@bontouch.com

2. What’s new in iOS 8
 Swift
 Metal
 SceneKit
 SpriteKit
 CloudKit
 Extensions
 iCloud Drive
 HealthKit
 HomeKit
 Handoff

3. What’s new in iOS 8
 Swift
 Metal
 SceneKit
 SpriteKit
 CloudKit
 Extensions
 iCloud Drive
 HealthKit
 HomeKit
 Handoff
“Implementation details”
“Apps working together”
“Devices working together”

4. Implementation details
 Swift – less bugs and crashes
 Metal – super-smooth performance
 SceneKit – visual realism
 SpriteKit – behavioral realism
 CloudKit – syncing that works
➤ user expectations fundamentally unchanged

5. Devices working together
 HealthKit
 platform for health accessories
 HomeKit
 platform for home appliances
➤ iOS device as controller and dashboard
 Handoff
 users can continue their current activity – “job to be done” – on
another device
➤ seamless continuation of activities between Mac/iOS devices

6. Apps working together
 Extensions
 Photo editing
 Sharing
 Actions
 Today widgets
 Storage provider
 Custom keyboards
 iCloud Drive
 view/edit another app’s document

7. Apps working together:
being useful in the context of stock apps
 Extensions
 Photo editing
 Sharing
 Actions
 Today widgets
 Storage provider
 Custom keyboards
 iCloud Drive
 view/edit another app’s document

8. Apps working together:
being useful within third-party apps
 Extensions
 Photo editing
 Sharing
 Actions
 Today widgets
 Storage provider
 Custom keyboards
 iCloud Drive
 view/edit another app’s document

9. Apps working together
 Users will expect to use
your app’s features within other apps:
 apply custom Bokeh filter within Photos app
 fill in fields from 1Password within Safari app
 show page views metric within Today view
 show blood pressure within Health app
 …
 Users will want to view and edit the same document
(not a copy) in multiple apps:
 annotate a PDF within some other app

10. Key take-away:
Pre-iOS 8, apps were silos
 Every app had their own private data, library UI, sharing
 To use an app, you had to open it

11. Key take-away: More than ever,
Apps are service providers
 Apps are service providers for “jobs to be done”:
 do one thing great
 then get out of the way
 Make your services useful to your users:
 within other apps
 across devices
➤ Homework for you:
 How can your apps be useful without being opened?

12. Tack!
@yangmeyer
yang.meyer@bontouch.com

13. Misc
 Content size classes:
 prepare your UI for future device form factors
 Mail app draft UX pattern:
 use the “stashable creation sheet” UX pattern in your own apps
 Touch ID:
 use for local authentication
 Custom actions on notifications:
 quick in-context decision