Your SlideShare is downloading. ×
B2C E-Commerce and Internet Trends in 18 Eastern European Countries 2010
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×

Introducing the official SlideShare app

Stunning, full-screen experience for iPhone and Android

Text the download link to your phone

Standard text messaging rates apply

B2C E-Commerce and Internet Trends in 18 Eastern European Countries 2010

921
views

Published on

About our Reports …

About our Reports
- Market reports by yStats.com inform top managers about recent market trends and assist with strategic company decisions
- yStats.com provides secondary market research: By using various sources of information we ensure maximum objectivity for all obtained data. As a result companies get a precise and unbiased impression of the market situation.
- The analyses, statistical reports and forecasts are only based on reliable sources including national and international statistical offices, industry and trade associations, business reports, business and company databases, journals, company registries and news portals.
- Our international employees research and filter all sources and translate relevant information into English. This ensures that the content of the original studies is correctly interpreted.
- yStats.com delivers all research results as PowerPoint files. All data can therefore be used directly for board presentations or be individually adapted.
- If required, yStats.com provides in-depth analysis for all research projects. Simply send us a request.


0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
921
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
22
Comments
0
Likes
1
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. B2C E-Commerce and Internet Trends in18 Eastern European Countries,September 2010 Provided by RESEARCH ON INTERNATIONAL MARKETS We deliver the facts – you make the decisions September 2010Publication Date September 2010Language EnglishFormat PDF & PowerPointNumber of Pages/Charts 135Covered Countries Russia (Top Country), Poland (Top Country), Czech Republic (Top Country) Albania, Bosnia Herzegowina, Bulgaria, Croatia, Estonia, Hungary, Latvia, Lithuania, Macedonia, Montenegro, Romania, Serbia, Slovakia, Slovenia, UkrainePrice €2,950 (excl. VAT) yStats.com GmbH & Co. KG Phone: +49 (0)40 - 39 90 68 50 E-Mail: info@ystats.com Behringstr. 28a, 22765 Hamburg Fax: +49 (0)40 - 39 90 68 51 www.ystats.com Germany
  • 2. B2C E-Commerce and Internet Trends in 18 Eastern European CountriesKey Findings Covering B2C E-Commerce in 18 Eastern European Countries • The Russian B2C E-Commerce market is expected to reach between USD 5.3 billion and USD 6 billion in 2010, with almost 6 million people who ordered or paid for goods and services via the Internet during March 2010. • In 2010, Polish consumers are expected to spend PLN 17 billion online, of which the transactions done via the auction portals account for 60% of revenues. • Aukro.cz was the leading Czech B2C E-Commerce player in August 2010, with 1.6 million unique visitors from the Czech Republic. Alza.cz came on second place, reaching 830 thousand unique visitors in the same period. • Slovakia shows strong growth in B2C E-Commerce, as online retailers expect sales to grow by +25% and the number of orders to grow by +50% in 2010. In Slovenia, a dynamic E-Commerce sector has developed, with clothing and sports goods being the most popular product categories. • The Baltic States Estonia, Latvia and Lithuania show a positive development. 48% of Internet users from Latvia declared in 2009 that they have ever been shopping on the Internet.Company and Product Information About our Reports Market reports by yStats.com inform top managers about recent market trends and assist with strategic company decisions A list of advantages • yStats.com provides secondary market research: By using various sources of information we ensure maximum objectivity for all obtained data. As a result companies get a precise and unbiased impression of the market situation. • The analyses, statistical reports and forecasts are only based on reliable sources including national and international statistical offices, industry and trade associations, business reports, business and company databases, journals, company registries and news portals. • Our international employees research and filter all sources and translate relevant information into English. This ensures that the content of the original studies is correctly interpreted. • yStats.com delivers all research results as PowerPoint files. All data can therefore be used directly for board presentations or be individually adapted. • If required, yStats.com provides in-depth analysis for all research projects. Simply send us a request. About yStats.com • Founded in 2005, yStats.com is committed to research of objective, demand-based and up-to-date data on markets and competitors for top managers from various industries including retail, home shopping, e-commerce, telecommunications, logistics and energy. • Headquartered in Hamburg, Germany, the firm is a specialist for secondary research with a strong international focus. • Major clients include Otto Group, Wirecard, Credit Suisse, Deloitte, Red Bull, Beiersdorf and Deutsche Post. yStats.com GmbH & Co. KG Phone: +49 (0)40 - 39 90 68 50 E-Mail: info@ystats.com Behringstr. 28a, 22765 Hamburg Fax: +49 (0)40 - 39 90 68 51 www.ystats.com Germany
  • 3. B2C E-Commerce and Internet Trends in 18 Eastern European CountriesTable of Contents (1 of 3) 1. Eastern Europe Regional 3. Poland (Top Country) • Internet Trends • B2C E-Commerce Sales, in PLN billion, 2009-2010f • Distance Shopping in selected Countries by • Internet and E-Commerce Trends, including Online Internet, Catalog / Mail-Order and Telephone, in % Spending, by Auctions and E-Commerce Sites, in of Respondents who made Distance Selling EUR billion, 2010f Purchases, July 2009-July 2010 • Usage of Internet Services (including E-Commerce) • Leading B2C E-Commerce Players, by Unique of Internet Users in Poland, in %, 2010 Visitors (Users), in thousands, August 2010 • Leading B2C E-Commerce Players; ranked by • Share of Page Views by Mobile Devices, in %, Unique Visitors and Audience Reach, August 2010 Q1 2010 • Online Auction Market Trends • News about Empik.com • News about PayPal Poland 2. Russia (Top Country) • E-Commerce related Trends in the Polish Delivery Market • B2C E-Commerce Sales, in RUB billion, 2008-2010f • B2C Distance and B2C E-Commerce Sales, in RUB billion, 2008-2009 • E-Commerce Market Trends in the Ural, including local Market Size, in EUR, 2008-2009 • E-Commerce Market Trends in South Russia, 4. Czech Republic (Top Country) including local Market Size, in EUR, 2009 & 2012f • E-Commerce Market Trends in Siberia, including • B2C E-Commerce and total Retail Sales in the local Market Size, in EUR, 2008-2009 & 2012f Czech Republic, in CZK billion, 2006-2009 • E-Commerce Market Trends in Central Russia, • Internet Users, in millions and in % of Population, including local Market Size, in EUR, 2009 2006 & 2010 • B2C E-Commerce Trends, including Market Size in • Share of Online Shoppers, in %, 2009-2010 USD billion and Number of Online Shoppers, • Share of Online-Shoppers by Age Groups, in %, March 2010 2009 • B2C E-Commerce Shopping Trends • Most popular Payment Methods in E-Commerce, • Products purchased Online, in %, 2009 in %, April 2010 • Internet Users, in millions and in % of Population, • Main Reasons for Online-Shopping, in %, 2009 2009-2010 • Worries regarding Online-Shopping, in %, 2009 • Market Shares of Paid Internet Services by • Online Price Trends in selected Categories, in %, Consumer Segments, in %, 2010 Q1 2010 • Sources of Information for Products, in %, 2009 • Usage of Payment Cards by Czech Women, in %, • Advantages of Online Shopping, in %, 2009 2010 • Leading B2C E-Commerce Players; by Unique • Leading B2C E-Commerce Players; by Unique Visitors and Audience Reach, August 2010 Visitors and Audience Reach, August 2010 • News about Metro-cc.ru • News about Postovnisupermarket.cz • ANews about Internet Hypermarket OZON.ru • News about SCMVD.cz • News about Ellos yStats.com GmbH & Co. KG Phone: +49 (0)40 - 39 90 68 50 E-Mail: info@ystats.com Behringstr. 28a, 22765 Hamburg Fax: +49 (0)40 - 39 90 68 51 www.ystats.com Germany
  • 4. B2C E-Commerce and Internet Trends in 18 Eastern European CountriesTable of Contents (2 of 3) 5. Albania 10. Hungary • Internet and E-Commerce Sector Trends • Internet Users, in millions and in % of Population, • E-Business and Internet Banking Trends 2007 & 2010 • Internet Users, in millions and in % of Population, • Internet and E-Commerce Sector Trends 2004, 2006 & 2010 • Frequency of Online-Shopping in the last 12 • Subscribers to Telephone, Mobile Phone (in Months, in % of Internet Users, June 2009 thousands), Broadband (in thousands and • Product Category Trends in B2C E-Commerce, Penetration in %), 2008-2009 2010 • Direct Marketing Trends • Leading B2C E-Commerce Players; by Unique Visitors and Audience Reach, August 2010 6. Bosnia-Herzegovina • Internet and B2C E-Commerce Sector Trends • Overview of B2C E-Commerce • Internet Users, in millions and in % of Population, 11. Latvia 2006-2009f • Internet Infrastructure Trends • E-Commerce Sector Trends 7. Bulgaria • E-Commerce Statistics, including Share of Online Shoppers, Reasons to buy Online, most popular • Internet Usage and B2C E-Commerce Trends Payment Methods, in %, 2009 • Online Shopper Trends, including Share of Credit • Internet Users, in millions and in % of Population, Card Owners Shopping Online in %, 2009 2006, 2007 & 2010 • Internet Users, in millions and in % of Population, • Most Popular Online Trading Platforms, in %, 2009 2004, 2006 & 2010 • Leading B2C E-Commerce Players; by Unique Visitors and Audience Reach, August 2010 8. Croatia 12. Lithuania • Internet and B2C E-Commerce Sector Trends • Internet and E-Commerce Sector Trends • Internet Usage Trends, by Age Groups, 1H 2010 • Share of Internet Shoppers on Internet Users, • Internet Users, in millions and in % of Population, in %, 2006 & 2009 2004, 2006 & 2010 • Most popular Product Categories in B2C E-Commerce, in %, 2009 • Internet Users, in millions and in % of Population, 9. Estonia 2005, 2006 & 2010 • Fixed Broadband Subscribers, in thousands and • Internet and B2C E-Commerce Sector Trends Penetration Rate in %, 2009-2010f • Internet Users, in millions and in % of Population, 2006, 2007 & 2010 • Fixed Broadband Subscribers, in thousands and Penetration Rate in %, 2009-2010f yStats.com GmbH & Co. KG Phone: +49 (0)40 - 39 90 68 50 E-Mail: info@ystats.com Behringstr. 28a, 22765 Hamburg Fax: +49 (0)40 - 39 90 68 51 www.ystats.com Germany
  • 5. B2C E-Commerce and Internet Trends in 18 Eastern European CountriesTable of Contents (3 of 3) 13. Macedonia 17. Slovakia • Internet and E-Commerce Sector Trends • Internet and E-Commerce Sector Trends • Online Shopping Trends • Trends in Online-Shopping for 2010 • Internet Users, in millions and in % of Population, • Average Volume of one Order in B2C E-Commerce, 2002 & 2010 in EUR, 2008-2009 • Direct Marketing Trends • Combined Turnover of the eight biggest Online • Activities of PayPal Shops, 2009 • Internet Users, in millions and in % of Population, 2005, 2006 & 2010 • Share of Online Shoppers, in %, 2009-2010 • Leading B2C E-Commerce Players; by Unique Visitors and Audience Reach, August 2010 14. Montenegro • Internet and E-Commerce Sector Trends • Internet Users, in millions and in % of Population, 2010 18. Slovenia • B2C E-Commerce Trends, 2009 • Internet and E-Commerce Sector Trends 15. Romania • Main Reasons for Online-Shopping, in %, Q1 2009 • Most popular Product Categories in E-Commerce, • Internet Usage Trends, 2010 in %, Q1 2009 • Internet and E-Commerce Sector Trends • Internet Users, in millions and in % of Population, • Top 10 Romanian Brands most Present on the 2006, 2007 & 2010 Internet, February 2010 • Internet Users, in millions and in % of Population, 2007 & 2010 16. Serbia 19. Ukraine • Overview of E-Commerce Market • Internet and E-Commerce Sector Trends • Internet and E-Commerce Sector Trends • Payment Card Online Trends • Internet Users, in millions and in % of Population, • Leading B2C E-Commerce Players; by Unique 2010 Visitors and Audience Reach, August 2010 yStats.com GmbH & Co. KG Phone: +49 (0)40 - 39 90 68 50 E-Mail: info@ystats.com Behringstr. 28a, 22765 Hamburg Fax: +49 (0)40 - 39 90 68 51 www.ystats.com Germany
  • 6. B2C E-Commerce and Internet Trends in 18 Eastern European CountriesSamples RESEARCH ON INTERNATIONAL MARKETS We deliver the facts – you make the decisions 67% of Polish Internet users polled in April 2010, use E-Commerce services, while 46% stated that they use E-Banking services. Poland: Usage of Internet Services (including E-Commerce) of Internet Users in Poland, in %, 2010 Usage of Internet Services (including E- Two-third of Poles have a computer at home, while 59% of those Commerce) of Internet Users in Poland, in % , 2010 surveyed on Apr 8-19 have declared they have internet access. Nearly all (92%) of internet users use the web at home, while half of them (49%) – at school or work. E-Commerce 67% Compared to 2008, the percentage of internet cafés visitors dropped by 5pps to 2%. As many as 45% of the polled use mobile internet services (via E-Banking 46% notebook, netbook, mobile phone); 67% of the surveyed used e- commerce services, 46% - e-banking services. Internet is often used to access media: 40% of the polled listens to Media 40% the radio on the internet, also 40% watches films and TV series, Access while 68% reads newspapers and magazines online. 0% 20% 40% 60% 80% Source: Poland Today, June 2010 34 RESEARCH ON INTERNATIONAL MARKETS We deliver the facts – you make the decisions Aukro.cz was the leading B2C E-Commerce player in terms of unique monthly visitors in the Czech Republic (1.6 million in August 2010). Czech Republic: Leading B2C E-Commerce Players; by Unique Visitors and Audience Reach, August 2010 Leading B2C E-Commerce Players Leading B2C E-Commerce Players by Unique Visitors (Users) by Audience Reach Aukro.cz 1600 Aukro.cz 21,7 Alza.cz 830 Alza.cz 11,3 Mall.cz 690 Mall.cz 9,3 Kasa.cz 180 Kasa.cz 2,5 Obchodni-dum.cz Ob h d i d 100 Obchodni-dum.cz Ob h d i d 1,4 14 0 500 1000 1500 2000 0 5 10 15 20 25 in thousand in % Note: Unique visitors (users) and audience reach only include visitors from the corresponding country per month; Selected online players with high traffic may not be included. Source: DoubleClick Ad Planner, September 2010 50 yStats.com GmbH & Co. KG Phone: +49 (0)40 - 39 90 68 50 E-Mail: info@ystats.com Behringstr. 28a, 22765 Hamburg Fax: +49 (0)40 - 39 90 68 51 www.ystats.com Germany
  • 7. Report Order Form REPORT ORDER FORMPlace Your Order as Follows: Call us at + 49 40 39 90 68 50 Fax us at + 49 40 39 90 68 51 using the form below: Scan and Email us at inquiry@ystats.com using the form below:I would like to order the following report(s):Report Title Publication Date Price (€)An invoice will be sent to your company. Please complete your contact details.Title: Mr/Mrs/Ms First NameLast NameJob TitleCompanyEmail AddressTelephone NumberFax NumberAddressCity State/ProvinceCountry Post Code/ZIPAll Forms must have a signature to confirm your order:Signature EU Companies must Purchase Order No Order Date supply VAT No (if required)Note: Reports are provided in electronic PDF form. yStats.com will contact you in the future to provide our free newsletter or other mailings. If youdo not wish to receive our newsletter or other mailings, you may advise us of this. Your contact information will not be sold to other organizations.yStats.com GmbH & Co. KG Behringstrasse 28a, 22765 Hamburg, GermanyPhone: +49 (0) 40 39 90 68 50 Fax: +49 (0) 40 39 90 68 51 Email: info@ystats.com Internet: www.ystats.com yStats.com GmbH & Co. KG Phone: +49 (0)40 - 39 90 68 50 E-Mail: info@ystats.com Behringstr. 28a, 22765 Hamburg Fax: +49 (0)40 - 39 90 68 51 www.ystats.com Germany