2. ANIMATION
Learning Objective:
To consider the purpose, audience and
genre of a range of animated texts.

3. Animation
• Download the PPT from Moodle.
• Complete this at the end of every clip.
• The more detail you can give, the more marks
you will achieve.

4. Title of film/TV show/advert/etc.
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TYPE OF TEXT:
PURPOSE OF TEXT:
GENRE:
TYPICAL CONVENTIONS OF GENRE:
INTENDED (PRIMARY) AUDIENCE:
SECONDARY AUDIENCE:
HOW TEXT APPEALS TO INTENDED AUDIENCE:
HOW EFFECTIVE IS THIS TEXT:

5. UP!
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TYPE OF TEXT: film
PURPOSE OF TEXT: entertainment
GENRE: animated comedy/adventure
TYPICAL CONVENTIONS OF GENRE: talking animals; unrealistic
events; happy ending.
INTENDED (PRIMARY) AUDIENCE: children aged 8-13
SECONDARY AUDIENCE: parents; teenagers (especially older siblings
of intended audience); fans of adventure films
HOW TEXT APPEALS TO INTENDED AUDIENCE: young main
character; talking dogs; bright colours; detailed drawings. Use of
humour and themes that many people can relate to (e.g. Scouts,
marriage, etc.) are coupled with unusual ideas such as flying houses
and talking animals.
HOW EFFECTIVE IS THIS TEXT: Up is a great film which appeals to a
wide range of people, including young people following the younger
main character and talking animals. However, it would also engage
adults due to its sad opening and mature main character.

6. Title of film/TV show/advert/etc.
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TYPE OF TEXT:
PURPOSE OF TEXT:
GENRE:
TYPICAL CONVENTIONS OF GENRE:
INTENDED (PRIMARY) AUDIENCE:
SECONDARY AUDIENCE:
HOW TEXT APPEALS TO INTENDED AUDIENCE:
HOW EFFECTIVE IS THIS TEXT:

7. Use of Animation
• Why are animation techniques useful for…
Children’s
films?

8. Use of Animation
• Why are animation techniques useful for…
Adverts

9. Use of Animation
• Why are animation techniques useful for…
Logos

10. Use of Animation
• Why are animation techniques useful for…
Websites