Chancen und Risiken beim Einsatz von Social CRM mit Big Data

2. „CRM IS A PHILOSOPHY AND A BUSINESS STRATEGY
SUPPORTED BY A SYSTEM AND A TECHNOLOGY,
DESIGNED TO IMPROVE HUMAN INTERACTIONS IN A
BUSINESS ENVIRONMENT”
(PAUL GREENBERG, GRÜNDER DER „56 GROUP“, IN “REALITY CHECK” CRM MAGAZINE 2003)
2 C h r i s t i a n M . B a r t e l s 2 0 1 2 - S o c i a l C R M & B I G D ATA - c q c

3. 3 C h r i s t i a n M . B a r t e l s 2 0 1 2 - S o c i a l C R M & B I G D ATA - c q c

4. 4 C h r i s t i a n M . B a r t e l s 2 0 1 2 - S o c i a l C R M & B I G D ATA - c q c

5. „SOCIAL CRM … IS THE COMPANY’S PROGRAMMATIC
RESPONSE TO THE CUSTOMER’S CONTROL OF THE
CONVERSATION.”
(PAUL GREENBERG IM PGREENBLOG 2010)
5 C h r i s t i a n M . B a r t e l s 2 0 1 2 - S o c i a l C R M & B I G D ATA - c q c

6. 6 C h r i s t i a n M . B a r t e l s 2 0 1 2 - S o c i a l C R M & B I G D ATA - c q c

7. 7 C h r i s t i a n M . B a r t e l s 2 0 1 2 - S o c i a l C R M & B I G D ATA - c q c

8. 8 C h r i s t i a n M . B a r t e l s 2 0 1 2 - S o c i a l C R M & B I G D ATA - c q c

9. 9 C h r i s t i a n M . B a r t e l s 2 0 1 2 - S o c i a l C R M & B I G D ATA - c q c

10. 10 C h r i s t i a n M . B a r t e l s 2 0 1 2 - S o c i a l C R M & B I G D ATA - c q c

11. 11 C h r i s t i a n M . B a r t e l s 2 0 1 2 - S o c i a l C R M & B I G D ATA - c q c

12. 12 C h r i s t i a n M . B a r t e l s 2 0 1 2 - S o c i a l C R M & B I G D ATA - c q c

13. 13 C h r i s t i a n M . B a r t e l s 2 0 1 2 - S o c i a l C R M & B I G D ATA - c q c