Personal Information
Organization / Workplace
Paris Area, France France
Occupation
Brand Director. Branding and storytelling expert. Digital marketing. Managing the touchpoints consistency
Industry
Advertising / Marketing / PR
Website
socultstudio.com
About
Marketing expert and passionate about creative & entertainment industries. Working on Brand Culture through storytelling techniques. Managing the touchpoints consistency.
I believe that a brand must develop a coherent and recognizable culture at each touchpoint for all their audiences (internal and external). Through their strong personas (identities), the stories they share and the way they create and remain relations with influencers, customers, local heroes, media, employees etc.
I believe that every touchpoint and each interaction must create value for both brand AND users.
Working on using narrative techniques to define brand strategies :
- brand persona branding, brand ident...
Tags
brand
content
advertainment
See more
- Presentations
- Documents
- Infographics
Content + Commentary: How Media Brands Invite, Manage, and Benefit From User Commenting and Participation Online
Karen McGrane
•
15 years ago
Social Media Marketing: Nike Plus Human Race
Liang Wang
•
15 years ago
Créer et développer des communautés autour des marque média
Cedric Motte
•
16 years ago
The Future Of Social Networks
Charlene Li
•
16 years ago
Social Media and Its Impact on Consumer Behavior
Deep Focus
•
16 years ago
Web 2.0 Expo Berlin: Open Platforms and the Social Graph
David Recordon
•
16 years ago