Social Media is Everywhere on
the Web. (not only on ofﬁcial websites) Social Media is about Social (Build Relationships not only contents) Social Media supported by various Tools (Use the same tools your audience are using )
Social Media Tools Ofﬁcial Blog
/ Blogger Word-of-Mouth Video Collections / Viral Videos Branded Groups / SNS Applications Branded Microblog / Runner’s Lifestreaming Ofﬁcial BBS Community / BBS Buzzing Other Tools: (Photo Sharing, Social Bookmarking, Podcasting, Online games, etc.)
Blogger Word-of-Mouth To get blogged…
• Find related Opinion Leaders; • Invite Bloggers to join the LoRaF Pioneers; • Provide Widgets for different Blog Platforms; • Participate in blogger’s Discussions.
How to… • Listen before
updating messages. It's easy to set up and subscribe to a search of your brand or company name. • Add value to your followers. Provide useful content for those that choose to follow you. • Only follow when followed or mentioned. Having an anonymous entity follow you is a bit like receiving spam - you don't know who it is or why you're getting it. • Reply to the messages dire