Analytics without the Fuss-Dan Hesson
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Analytics without the Fuss-Dan Hesson - WordcampNZ 2012 Sat April 21st
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Analytics without the Fuss-Dan Hesson
- 1. analytics =yawn. =analytics porn!
- 2. Web Analytics IS cool* *this may or may not be factually correct but I had to change my title slide
- 8. A scroll map tool
- 10. Overlay Tool
- 12. Q & As
Editor's Notes
- Analytics is not the most glamourous topic of the world wide web but it is bloody important.This tool makes it easy for you and your Customers to see your websites visitors behavours at a glance.Ran this slider by my wife and she said NO.
- CrazyEgg helps you visualize your visitors. Easy-to-interpret “heatmaps” from Crazy Egg shows the areas on your sites that are getting the most amount of attention.What that means is that it gives you a clear understanding of where people are clicking on a web page with visual heatmap and visual overlay. It is mainly a testing platform that helps you improve your web site.
- Google Analytics will tell you what links your visitors click on, but Crazy Egg shows you which parts of your pages your visitors click on. There’s a subtle difference: Crazy Egg shows your clicks even if they weren’t on a link. This can be particularly useful when you’re showing the data to people who aren’t experienced in web analytics.
- The heatmap is a visualization of where your visitors are clicking. The brighter the area, the more popular it is. The darker the area, the less popular it is. As a specific area of your site gets more clicks, its color on the heatmap will change.To compare the results of 2 different heatmaps side by side, click on the snapshots button at the top right, and then select the compare button.
- CrazyEgg helps you visualize your visitors. Easy-to-interpret “heatmaps” from Crazy Egg shows the areas on your sites that are getting the most amount of attention.What that means is that it gives you a clear understanding of where people are clicking on a web page with visual heatmap and visual overlay. It is mainly a testing platform that helps you improve your web site.
- The scroll map shows how far down the page people are scrolling and helps determine where visitors abandon the page.Now you'll know exactly where to add elements to hold a visitor's interest longer.
- The confetti report pinpoints exactly where a person clicks. The dots are color coded to show you more info about the visitor. The default view is Referrer, click on the drop down to change to different views such as Search Term, Search Engine, Browser, etc.
- The overlay will show the specific number of clicks that each link receives.The plus sign markers are color coded from blues indicating the least clicks to reds indicating the most clicks. Clicking on the plus markers will expand open more info about the clicks on that specific link.
- People should try outCrazyEgg because they want to improve the design, layout and content of their web site. This will help convert into buyers or any kind of goal on your web site.CrazyEgg can help you get there.