Expanding the Red Dot
the . worldwide
MindChamps PreSchoo| , established in 2008 by the MindChamps Group in Singapore, has grown rapidly to
take the number one market share for a pre—school in the premium range. With a total of31 MindChamps
PreSchoo| s and MindChamps Reading & Writing centres strategically located nationwide, it is now poised
to go global.
’’It has always been our vision to take MindChamps PreSchoo| to the world, and in the process of building
our brand, we have been very strategic in selecting the right partner. After years of contemplating this, I'm
glad to share that SPH is that partner. We share the common vision of bringing a world—class early
childhood education approach from Singapore to the world, ” said Mr David Chiem, founder and Group CEO
of the MindChamps Group.
Of Chinese descent, Mr Chiem went from fleeing the Vietnam War as a boat refugee, to growing up in
Australia without a word of English, to creating the number one market share leader (premium pre—schoo|
brand) in Singapore within 5 short years. It was his father who inspired him to pursue his passion in
education; ”There's only one thing I can give you that no one can take from you and that is your
Mr Chiem’s subsequent successes is the result of his exemplary mindset — the Champion Mindset as
uncovered by world renowned neuroscientist Professor Emeritus Allan Snyder (Centre for the Mind,
University of Sydney). The Champion Mindset is the cornerstone of MindChamps educational philosophy
and pedagogy; it is incorporated into all aspects of the MindChamps curriculum.
Right from the beginning, it had always been the vision of Mr Chiem to make a difference in the lives of
children by establishing MindChamps as a leader in early childhood curriculum. With its 10 years of
extensive research and development of enrichment programs forchildren in Primr Schoolto tertiary
level, MindChamps was able to synthesise and distil its
findings into a ground—breaking pre—schoo| education
approach : ’The MindChamps Way’.
With this strategic partnership, Singapore
can be proud ofanother home—grown
brand's international success story.
in partnership with