2. Exploring a strategic sponsorship with PUMA
for the upcoming debut U.S. Homeboy
Sandman tour will merit the PUMA brand
amongst independent music loyalists of
discerning taste similar to consumers of
PUMA’s product breadth. Homeboy Sandman
represents the core elements that PUMA
strives for in the PUMA Vision–Fair, Honest,
Positive and Creative.
3. Homeboy Sandman is New York City's premier talent
based hip hop musician. Mainstream. Underground.
Period. His latest release "The Good Sun," reached
#1 on CMJ's national music chart, and appeared on
countless 2010 year end lists, (including HipHopDX's
Top 25, #2 on Real Late's Top 30 on Hot 97.1 FM, and
#1 on Billy Jam's Top 50 on Amoeba.com).
He has a video ("The Carpenter") in rotation on MTV and has been
prominently featured in internationally recognized hip hop publications
such as XXL and The Source, as well by non genre-specific press
outlets such as FADER and The LA Times.
On the heels of starring in an episode of MTV MADE (which
documented him training a San Diego teen in the art form of
hip hop), he has been handpicked by celebrated UK tastemaker
Gilles Peterson (of BBC1) to perform at 2011's World Wide Awards,
and is indeed on the cusp of going global. Prioritizing quality
content, live shows, and fan building ahead of hype, he is the
blueprint for the self-sustaining, landscape shifting, indie artist in
the young millennium.
4. Introducing an organic integrated music
marketing campaign supporting the 2011
debut tour. The Homeboy Sandman tour
with PUMA includes:
• Nation Wide Tour Dates (4/25/11 - 5/29/11)
Carrboro, Wilmington, Washington DC, Baltimore, Galesburg (IL),
Boston, Burlington, Chicago, Madison, Minneapolis, Ft. Collins,
Aspen, Denver, Boulder, Salt Lake City, Iowa City, Boise, Seattle,
Bellingham, Portland, San Francisco, Santa Cruz, San Diego, Tempe,
Los Angeles, Lawrence, St. Louis, Louisville, Albuquerque, Atlanta,
• Interesting Merchandising
( 7 inch collectable vinyl )
• Press ( Radio, Print, Online)
• Retail ( In-store appearances / visits)
• Digital Music Marketing Strategy
(creative content for online assets)
5. Sponsorship Details
• Brand mentions throughout radio
and press campaign
• Innovator Seeding
• Logo inclusion on all tour marketing
collateral materials
• Limited Edition HS x PUMA tour
Merchandise
• Exclusive song for download
on PUMA Playlist
• Tour recap including press and radio
links, photos from tour, behind the
scenes footage
Value: $5,000
